From the Site
Omar Apollo, Dominic Fike, and Kenny Beats Tackle Unrequited Love in "Hit Me Up"
November 5, 2019
The collaboration of the year.
Ambar Lucid's "Questioning My Mind" Is a Trip We Don't Want to Escape From
November 5, 2019
Lucid explores romance-based psychological warfare in characteristically beautiful and psychedelic fashion.
![ALUS Puts a Sexual Twist on Willy Wonka in "Cherry" Video [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/alus-ones-to-watch-3_1572899419.jpg)
ALUS Puts a Sexual Twist on Willy Wonka in "Cherry" Video [Premiere]
November 4, 2019
"'Cherry' is a women's anthem for creating that fantasy world of desire."
Christian Kuria's "Losing You" Has Even Those of Us Without Synesthesia Seeing Colors
November 4, 2019
Kuria's latest single is brimming with color.
![mmmonika Makes Chores a Whole Lot More Fun in "Swamp Time" Video [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/mmmonika-ones-to-watch_1572897009.jpeg)
mmmonika Makes Chores a Whole Lot More Fun in "Swamp Time" Video [Premiere]
November 4, 2019
This is happy music for sad people.
Armani White's "2maro" Is a Spitfire Hip-Hop Declaration
November 4, 2019
White is a lyrical mastermind.
bbno$ and Yung Gravy's "shining on my ex" Is a Surefire Tik Tok Hit
November 4, 2019
"Dude, I'd be pissed off if this song blew up on TikTok."
Biig Piig Showcases Her Versatility and Dreamlike Vocals in 'No Place for Patience, Vol. 3'
November 4, 2019
Biig Piig has honed in on an innate ability to capture a unique feeling of comfort and groove.
Pink Sweat$, Omar Apollo, BENEE, and More Artists You Should Listen to Now | #NowWaatching Playlist
November 1, 2019
The best belated Halloween treat is a batch of new music.
Kid Hastings Invokes Fear of Change and Martin Scorsese in Debut EP 'Golden'
November 1, 2019
"There's a real fear in leaving home."
Harriette Pays a Witty Homage to Her Roots in “Goodbye Texas”
February 13, 2023
Rarely does saying goodbye sound this good.
Meet JELEEL!, the Breakout Star With Unparalleled Energy
May 17, 2022
To listen to JELEEL! is to bear witness to an explosion firsthand.
Lolo Zouaï Takes Us on a Sensual "Ride" to Female Empowerment
April 15, 2019
Drawing influence from classic R&B, Rai music, and Bay Area hip-hop, Zouaï has developed this magical power to have us completely in our feels.
Zack Fox's Debut Album 'shut the fuck up talking to me' Is Unironically One of the Year's Best
October 18, 2021
The comedian-turned-rapper delivers bars and one-liners aplenty in one of the year's best hip-hop albums.
KennyHoopla and Travis Barker Revive Your Wildest Pop Punk Dreams in "ESTELLA//"
November 20, 2020
It feels like 2005 all over again.
Deaton Chris Anthony Dances to the Beat of His Own Drum in 'BO Y'
November 20, 2019
BO Y is a wicked fast-paced, crisp '80s synth club kid's dream.
10 Questions With IDMAN on Their New Single "Hate"
January 23, 2023
IDMAN is making 2023 her "never looking back year."
Claud Recounts Their Unique Tale of Heartbreak in "Wish You Were Gay"
June 14, 2019
Claud (formerly known as Toast) introduces perspectives not commonly portrayed in pop music in "Wish You Were Gay."
![Ceramic Animal Dedicates Crowd Favorite,"All My Loving," To Father [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/ceramic-animal-ones-to-watch-2.jpeg)
Ceramic Animal Dedicates Crowd Favorite,"All My Loving," To Father [PREMIERE]
February 15, 2019
Composed of equal parts Mac Demarco, Arctic Monkeys, The Doors, and modernized psychedelic rock elements.
Conan Gray's "People Watching" Sees Him Turning His Deeply Personal Songwriting Outward
July 16, 2021
For an artist who has had much of their life on full display, People Watching" arrives as such a refreshing perspective shift.