From the Site
Omar Apollo, Dominic Fike, and Kenny Beats Tackle Unrequited Love in "Hit Me Up"
November 5, 2019
The collaboration of the year.
Ambar Lucid's "Questioning My Mind" Is a Trip We Don't Want to Escape From
November 5, 2019
Lucid explores romance-based psychological warfare in characteristically beautiful and psychedelic fashion.
![ALUS Puts a Sexual Twist on Willy Wonka in "Cherry" Video [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/alus-ones-to-watch-3_1572899419.jpg)
ALUS Puts a Sexual Twist on Willy Wonka in "Cherry" Video [Premiere]
November 4, 2019
"'Cherry' is a women's anthem for creating that fantasy world of desire."
Christian Kuria's "Losing You" Has Even Those of Us Without Synesthesia Seeing Colors
November 4, 2019
Kuria's latest single is brimming with color.
![mmmonika Makes Chores a Whole Lot More Fun in "Swamp Time" Video [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/mmmonika-ones-to-watch_1572897009.jpeg)
mmmonika Makes Chores a Whole Lot More Fun in "Swamp Time" Video [Premiere]
November 4, 2019
This is happy music for sad people.
Armani White's "2maro" Is a Spitfire Hip-Hop Declaration
November 4, 2019
White is a lyrical mastermind.
bbno$ and Yung Gravy's "shining on my ex" Is a Surefire Tik Tok Hit
November 4, 2019
"Dude, I'd be pissed off if this song blew up on TikTok."
Biig Piig Showcases Her Versatility and Dreamlike Vocals in 'No Place for Patience, Vol. 3'
November 4, 2019
Biig Piig has honed in on an innate ability to capture a unique feeling of comfort and groove.
Pink Sweat$, Omar Apollo, BENEE, and More Artists You Should Listen to Now | #NowWaatching Playlist
November 1, 2019
The best belated Halloween treat is a batch of new music.
Kid Hastings Invokes Fear of Change and Martin Scorsese in Debut EP 'Golden'
November 1, 2019
"There's a real fear in leaving home."
Indigo Jack is Huron John Reimagined
November 8, 2023
"I really do think the best part of life right now is the complete uncertainty."
![NOT A TOY Kick Off Our Sad Summer With the Earworm "say so" [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/not-a-toy-say-so-1689181679.jpeg)
NOT A TOY Kick Off Our Sad Summer With the Earworm "say so" [Premiere]
July 12, 2023
"say so" is all about "this idea of wanting someone so bad, but you’re stuck in limbo waiting for them to finally say how they feel."
Wednesday Paint a Picture of Pained Nostalgia in 'Rat Saw God'
April 10, 2023
Indie rock has gained a new classic.
MËSTIZA Pairs Spanish Folklore With Dance-Inducing House in "Reina La Alegría"
October 4, 2023
MËSTIZA combines traditional flamenco with hypnotic house, pioneering a sound that has yet to be done.
Jaden Hossler Reintroduces Himself With “Chrome Hearted"
October 9, 2023
Hossler kicks off his new era with a fresh, sleek sound.
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Talker Gets Punk'd By Life In New Single "TWENTYSOMETHING" | THE NOISE
October 24, 2023
LA-based pop-rock project talker, led by Celeste Tauchar, grapples with the grind of growing up on her latest single, "TWENTYSOMETHING."
Sabriel Drops the Sparkly, Spiritual and Divinely Relatable "Love Again"
December 4, 2020
Las Vegas-based celestial neo-soul singer Sabriel has dropped a sparkle fest of sounds in new song "Love Again."
Matt FX Takes a Hypnotic Trip to the Dancefloor With New Double Release
June 11, 2021
"The music is inspired by these little moments of hope, pain, and wonder."
![TZAR Is "What Ur Looking For" [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/tzar_1600457319.jpg)
TZAR Is "What Ur Looking For" [Premiere]
September 18, 2020
For an artist so new, TZAR seems to have a learned understanding of the creative process.
Finkel's "Looong Summer" Is Almost Too Relatable
September 22, 2020
Without a doubt, Jane and Brian Spencer of FINKEL make music that's rule-bending and fun, and their latest single, "Looong Summer" featuring Monse, makes no exception.