From the Site
Omar Apollo, Dominic Fike, and Kenny Beats Tackle Unrequited Love in "Hit Me Up"
November 5, 2019
The collaboration of the year.
Ambar Lucid's "Questioning My Mind" Is a Trip We Don't Want to Escape From
November 5, 2019
Lucid explores romance-based psychological warfare in characteristically beautiful and psychedelic fashion.
![ALUS Puts a Sexual Twist on Willy Wonka in "Cherry" Video [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/alus-ones-to-watch-3_1572899419.jpg)
ALUS Puts a Sexual Twist on Willy Wonka in "Cherry" Video [Premiere]
November 4, 2019
"'Cherry' is a women's anthem for creating that fantasy world of desire."
Christian Kuria's "Losing You" Has Even Those of Us Without Synesthesia Seeing Colors
November 4, 2019
Kuria's latest single is brimming with color.
![mmmonika Makes Chores a Whole Lot More Fun in "Swamp Time" Video [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/mmmonika-ones-to-watch_1572897009.jpeg)
mmmonika Makes Chores a Whole Lot More Fun in "Swamp Time" Video [Premiere]
November 4, 2019
This is happy music for sad people.
Armani White's "2maro" Is a Spitfire Hip-Hop Declaration
November 4, 2019
White is a lyrical mastermind.
bbno$ and Yung Gravy's "shining on my ex" Is a Surefire Tik Tok Hit
November 4, 2019
"Dude, I'd be pissed off if this song blew up on TikTok."
Biig Piig Showcases Her Versatility and Dreamlike Vocals in 'No Place for Patience, Vol. 3'
November 4, 2019
Biig Piig has honed in on an innate ability to capture a unique feeling of comfort and groove.
Pink Sweat$, Omar Apollo, BENEE, and More Artists You Should Listen to Now | #NowWaatching Playlist
November 1, 2019
The best belated Halloween treat is a batch of new music.
Kid Hastings Invokes Fear of Change and Martin Scorsese in Debut EP 'Golden'
November 1, 2019
"There's a real fear in leaving home."
skaiwater Alters Our Brain Chemistry With the Hypnotic "molli"
August 21, 2023
Amid a collage of chaos, "molli" plays out like a trip you wish had lasted just a little bit longer.
It's All Fun and Games in Cody Ko and Space Rangers' "Bop It"
September 25, 2023
Is there anything Cody Ko can’t do?
![Kareen Lomax Claims Her Space With No "Hard Feelings" [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Kareen lomax - otw_1595607631.jpg)
Kareen Lomax Claims Her Space With No "Hard Feelings" [Premiere]
July 24, 2020
Kareen Lomax returns to her roots on "Hard Feelings"
!["I Like" Proves ROE Is Ready for the Spotlight [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/ROE-otw_1596734087.jpg)
"I Like" Proves ROE Is Ready for the Spotlight [Premiere]
August 6, 2020
The multi-faceted singer and songwriter premieres her re-imagining of a 90s R&B hit.
![MYKA's "gucci bloom" Is a Bittersweet Ode to Sudden Heartbreak [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/myka-gucci-bloom-interview_1639681220.jpg)
MYKA's "gucci bloom" Is a Bittersweet Ode to Sudden Heartbreak [Q&A]
December 15, 2021
"Anyone who listens to my music and relates, I call them 'unknown' because that's how it feels. That's what the fear is."
EKKSTACY Announces Self-Titled Album With Thrilling Double Release
October 23, 2023
The upcoming record, out January 19, will follow up the artist's sensational 2022 album 'Misery.'
Cruza Confront Their Paranoia in 'Paranoia Pack'
November 3, 2023
Cruza’s allure is informed by the fact that there’s no other artist that sounds even remotely like them.
![BEL Doesn't Shy Away From Letting Her Heart Spill Out in 'Read the Room' [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/bel-read-the-room-interview-1699594920.jpg)
BEL Doesn't Shy Away From Letting Her Heart Spill Out in 'Read the Room' [Q&A]
November 10, 2023
Pulling from the buzzing energy of touring for the first time and the search for connection in a digital age, BEL strikes new creative ground in her third project.
Unusual Demont Blends Musical And Visual Styles in Video For "Pine"
February 22, 2021
Though barely two weeks have passed since Unusual Demont released his sophomore single "Pine." the Wisconsin native is showing no signs of slowing down.
![Babygirl Talk Finding Humor in Sadness, Growth as Songwriters, and New Single "Nevermind" [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Picture1_1616194729.jpg)
Babygirl Talk Finding Humor in Sadness, Growth as Songwriters, and New Single "Nevermind" [Q&A]
March 19, 2021
We were lucky enough to be able to virtually sit down with Babygirl to find out more about their story and what's next for them.