From the Site
Omar Apollo, Dominic Fike, and Kenny Beats Tackle Unrequited Love in "Hit Me Up"
November 5, 2019
The collaboration of the year.
Ambar Lucid's "Questioning My Mind" Is a Trip We Don't Want to Escape From
November 5, 2019
Lucid explores romance-based psychological warfare in characteristically beautiful and psychedelic fashion.
![ALUS Puts a Sexual Twist on Willy Wonka in "Cherry" Video [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/alus-ones-to-watch-3_1572899419.jpg)
ALUS Puts a Sexual Twist on Willy Wonka in "Cherry" Video [Premiere]
November 4, 2019
"'Cherry' is a women's anthem for creating that fantasy world of desire."
Christian Kuria's "Losing You" Has Even Those of Us Without Synesthesia Seeing Colors
November 4, 2019
Kuria's latest single is brimming with color.
![mmmonika Makes Chores a Whole Lot More Fun in "Swamp Time" Video [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/mmmonika-ones-to-watch_1572897009.jpeg)
mmmonika Makes Chores a Whole Lot More Fun in "Swamp Time" Video [Premiere]
November 4, 2019
This is happy music for sad people.
Armani White's "2maro" Is a Spitfire Hip-Hop Declaration
November 4, 2019
White is a lyrical mastermind.
bbno$ and Yung Gravy's "shining on my ex" Is a Surefire Tik Tok Hit
November 4, 2019
"Dude, I'd be pissed off if this song blew up on TikTok."
Biig Piig Showcases Her Versatility and Dreamlike Vocals in 'No Place for Patience, Vol. 3'
November 4, 2019
Biig Piig has honed in on an innate ability to capture a unique feeling of comfort and groove.
Pink Sweat$, Omar Apollo, BENEE, and More Artists You Should Listen to Now | #NowWaatching Playlist
November 1, 2019
The best belated Halloween treat is a batch of new music.
Kid Hastings Invokes Fear of Change and Martin Scorsese in Debut EP 'Golden'
November 1, 2019
"There's a real fear in leaving home."
Michigander Guides Us Through Life's Peak and Valleys in 'It Will Never Be The Same,' Premieres "Cannonball" Video
March 31, 2023
“'It Will Never Be The Same' is a collection of songs that's about being ok with change and striving to become a better human being.”
It Is Only a Matter of "Time" Until Brandon Is a Star
May 10, 2023
"Time" is a myriad of twisted emotions and confessions.
waterbaby Sways Through a Cocktail of Emotions and Sounds in 'Foam'
June 21, 2023
'Foam' leaves us feeling dizzy and entranced by the rising Stockholm star.
Fred again.. and Obongjayar Takes Us on an Emotional Journey in “adore u”
August 15, 2023
As dance music continues to evolve, artists like Fred again.. continually show us the human element at the heart of the genre.
![Kavale Continues to Flourish with Release of "Faith" Music Video [Premiere + Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Kavale otw_1597847748.jpg)
Kavale Continues to Flourish with Release of "Faith" Music Video [Premiere + Q&A]
August 19, 2020
Kavale continues his 2020 run with the release of his video for "Faith."
![Aaron Taos Invites spill tab to the Lonely Club on "Loneliness PT. II" [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/aaron taos - otw_1599059555.jpg)
Aaron Taos Invites spill tab to the Lonely Club on "Loneliness PT. II" [Premiere]
September 2, 2020
Emerging Indie artist Aaron Taos is back with an update to his 2018 standout song "Loneliness."
![Jutes' "Bad Dream" is a World of Dysphoria [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Bad dream jutes otw_1597941659.jpg)
Jutes' "Bad Dream" is a World of Dysphoria [Premiere]
August 20, 2020
Canadian-native, Jutes, has blessed us with the video for "Bad Dream."
Are Virtual Concerts the Future of Live Music? Omar Apollo Live From Paisley Park
November 3, 2020
Concerts and concert reviews look a lot different in 2020.
We're Going to SXSW!
March 9, 2022
We and our friends over at Nettwerk have something special in store for you.
Sara Kawai Cultivates Culture and Fosters Friendship With Live Event ‘Kawai & Friends’
August 4, 2022
‘Kawai & Friends’ is a testament to keeping good company, loving music, and simply being friendly.