From the Site
Omar Apollo, Dominic Fike, and Kenny Beats Tackle Unrequited Love in "Hit Me Up"
November 5, 2019
The collaboration of the year.
Ambar Lucid's "Questioning My Mind" Is a Trip We Don't Want to Escape From
November 5, 2019
Lucid explores romance-based psychological warfare in characteristically beautiful and psychedelic fashion.
![ALUS Puts a Sexual Twist on Willy Wonka in "Cherry" Video [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/alus-ones-to-watch-3_1572899419.jpg)
ALUS Puts a Sexual Twist on Willy Wonka in "Cherry" Video [Premiere]
November 4, 2019
"'Cherry' is a women's anthem for creating that fantasy world of desire."
Christian Kuria's "Losing You" Has Even Those of Us Without Synesthesia Seeing Colors
November 4, 2019
Kuria's latest single is brimming with color.
![mmmonika Makes Chores a Whole Lot More Fun in "Swamp Time" Video [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/mmmonika-ones-to-watch_1572897009.jpeg)
mmmonika Makes Chores a Whole Lot More Fun in "Swamp Time" Video [Premiere]
November 4, 2019
This is happy music for sad people.
Armani White's "2maro" Is a Spitfire Hip-Hop Declaration
November 4, 2019
White is a lyrical mastermind.
bbno$ and Yung Gravy's "shining on my ex" Is a Surefire Tik Tok Hit
November 4, 2019
"Dude, I'd be pissed off if this song blew up on TikTok."
Biig Piig Showcases Her Versatility and Dreamlike Vocals in 'No Place for Patience, Vol. 3'
November 4, 2019
Biig Piig has honed in on an innate ability to capture a unique feeling of comfort and groove.
Pink Sweat$, Omar Apollo, BENEE, and More Artists You Should Listen to Now | #NowWaatching Playlist
November 1, 2019
The best belated Halloween treat is a batch of new music.
Kid Hastings Invokes Fear of Change and Martin Scorsese in Debut EP 'Golden'
November 1, 2019
"There's a real fear in leaving home."
easy life Teams Up With Gus Dapperton For the Chilling “ANTIFREEZE”
September 14, 2022
“ANTIFREEZE” is a melancholic and otherworldly collaboration.
Tkay Maidza's 'Last Year Was Weird, Vol. 2' Is an Exquisite and Striking Balancing Act
August 7, 2020
In her sophomore mixtape, Maidza proves herself essential listening.
![Kavale Continues to Flourish with Release of "Faith" Music Video [Premiere + Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Kavale otw_1597847748.jpg)
Kavale Continues to Flourish with Release of "Faith" Music Video [Premiere + Q&A]
August 19, 2020
Kavale continues his 2020 run with the release of his video for "Faith."
Grant Wears Her Heart on Her Sleeve in "Hell Yes, I'm Betting on You"
August 21, 2020
"Hell Yes, I'm Betting on You" provides an exciting glimpse into the new era of music being crafted by GRANT.
It Is Only a Matter of "Time" Until Brandon Is a Star
May 10, 2023
"Time" is a myriad of twisted emotions and confessions.
Almondmilkhunni Embarks on a Sonic Joyride in Debut Album 'Enjoy The Ride'
August 30, 2023
Almondmilkhunni's debut album sees her setting course for soundscapes both familiar and novel.
The Beaches Deftly Balance Anthems Alongside Tender Introspection in 'Blame My Ex'
September 18, 2023
'Blame My Ex' is an instant indie rock classic.
PinkPantheress Conjures a Bittersweet Daydream in "Capable of Love"
October 16, 2023
Effervescent and faithfully committed to Y2K culture, PinkPantheress' latest single arrives as yet another glimpse into her inimitable craft.
Searows Gives Us a Front-Row Seat to His Self-Discovery in "Funny"
October 18, 2023
Displaying vulnerability is never easy, but it’s what makes “Funny” an emotional triumph.
![Rachel Wammack Takes Us Backstage at Her First Stagecoach [TOUR DIARY]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/rachel-wammack-stagecoach-ones-to-watch.jpeg)
Rachel Wammack Takes Us Backstage at Her First Stagecoach [TOUR DIARY]
May 8, 2019
The future of country is female and you need look no further than Rachel Wammack for proof.