From the Site
Omar Apollo, Dominic Fike, and Kenny Beats Tackle Unrequited Love in "Hit Me Up"
November 5, 2019
The collaboration of the year.
Ambar Lucid's "Questioning My Mind" Is a Trip We Don't Want to Escape From
November 5, 2019
Lucid explores romance-based psychological warfare in characteristically beautiful and psychedelic fashion.
![ALUS Puts a Sexual Twist on Willy Wonka in "Cherry" Video [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/alus-ones-to-watch-3_1572899419.jpg)
ALUS Puts a Sexual Twist on Willy Wonka in "Cherry" Video [Premiere]
November 4, 2019
"'Cherry' is a women's anthem for creating that fantasy world of desire."
Christian Kuria's "Losing You" Has Even Those of Us Without Synesthesia Seeing Colors
November 4, 2019
Kuria's latest single is brimming with color.
![mmmonika Makes Chores a Whole Lot More Fun in "Swamp Time" Video [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/mmmonika-ones-to-watch_1572897009.jpeg)
mmmonika Makes Chores a Whole Lot More Fun in "Swamp Time" Video [Premiere]
November 4, 2019
This is happy music for sad people.
Armani White's "2maro" Is a Spitfire Hip-Hop Declaration
November 4, 2019
White is a lyrical mastermind.
bbno$ and Yung Gravy's "shining on my ex" Is a Surefire Tik Tok Hit
November 4, 2019
"Dude, I'd be pissed off if this song blew up on TikTok."
Biig Piig Showcases Her Versatility and Dreamlike Vocals in 'No Place for Patience, Vol. 3'
November 4, 2019
Biig Piig has honed in on an innate ability to capture a unique feeling of comfort and groove.
Pink Sweat$, Omar Apollo, BENEE, and More Artists You Should Listen to Now | #NowWaatching Playlist
November 1, 2019
The best belated Halloween treat is a batch of new music.
Kid Hastings Invokes Fear of Change and Martin Scorsese in Debut EP 'Golden'
November 1, 2019
"There's a real fear in leaving home."
Men I Trust's "Hard to Let Go" Is a Sonic Ride Through Sweet Despair
July 1, 2022
It’s understood that if it’s Men I Trust, it’s painfully good.
Ant Saunders Continues to Win Over Our Hearts With His "Yellow Hearts" Video
December 10, 2019
Saunders' takes us back to where his viral hit all began.
Meet Highlyy, the UK Breakout Act We've Been Waiting For
November 29, 2022
From repping Essex all the way to Congo, Highlyy is for the people.
Gracie Abrams Questions What’s Next in “Where do we go now?”
January 13, 2023
Abrams returns with a stunning Gia Coppola-directed visual.
Isaac Dunbar Does Not Want to Be "comme des garćons (like the boys)"
April 2, 2020
Dunbar's french pop-tinged outing is "a huge middle finger" to societal gender roles.
Role Model's "if jesus saves, she's my type" Sounds Like Falling in Love For the First Time
February 18, 2022
For Role Model, Valentine's Day never ends.
sad alex's "dating myself" Is a Necessary Ode to Self-Love
February 12, 2021
Loving someone else is hard but loving yourself is sometimes even harder, but pop singer, songwriter, and artist sad alex thinks that's the best way to go.
![Windser Blends Anxiety and Optimism on "Trouble In Paradise" [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/windser-trouble-in-paradise_1631721208.jpeg)
Windser Blends Anxiety and Optimism on "Trouble In Paradise" [Q&A]
September 15, 2021
"It's a melancholy dreamworld where the redwoods meet the salty ocean air, lost boys, haunting fog, and late night house parties."
Meet DAISY WORLD, the Tyler, the Creator-Approved R&B Star in the Making
July 24, 2021
It's not too late to become engrossed in the prismatic world of Daisy, an artist who has found fans in not just Tyler but Addison Rae and The Internet.
![Ryan Caraveo Explores Mind Control with Hip Hop Melodies In 'Butterfly Boy' [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/ryan-caraveo-ones-to-watch_1566843297.JPG)
Ryan Caraveo Explores Mind Control with Hip Hop Melodies In 'Butterfly Boy' [Q&A]
August 26, 2019
'Butterfly Boy' very much shares the narrative of Caraveo's inner workings as his brain bounces from one mindset to another.