From the Site
Omar Apollo, Dominic Fike, and Kenny Beats Tackle Unrequited Love in "Hit Me Up"
November 5, 2019
The collaboration of the year.
Ambar Lucid's "Questioning My Mind" Is a Trip We Don't Want to Escape From
November 5, 2019
Lucid explores romance-based psychological warfare in characteristically beautiful and psychedelic fashion.
![ALUS Puts a Sexual Twist on Willy Wonka in "Cherry" Video [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/alus-ones-to-watch-3_1572899419.jpg)
ALUS Puts a Sexual Twist on Willy Wonka in "Cherry" Video [Premiere]
November 4, 2019
"'Cherry' is a women's anthem for creating that fantasy world of desire."
Christian Kuria's "Losing You" Has Even Those of Us Without Synesthesia Seeing Colors
November 4, 2019
Kuria's latest single is brimming with color.
![mmmonika Makes Chores a Whole Lot More Fun in "Swamp Time" Video [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/mmmonika-ones-to-watch_1572897009.jpeg)
mmmonika Makes Chores a Whole Lot More Fun in "Swamp Time" Video [Premiere]
November 4, 2019
This is happy music for sad people.
Armani White's "2maro" Is a Spitfire Hip-Hop Declaration
November 4, 2019
White is a lyrical mastermind.
bbno$ and Yung Gravy's "shining on my ex" Is a Surefire Tik Tok Hit
November 4, 2019
"Dude, I'd be pissed off if this song blew up on TikTok."
Biig Piig Showcases Her Versatility and Dreamlike Vocals in 'No Place for Patience, Vol. 3'
November 4, 2019
Biig Piig has honed in on an innate ability to capture a unique feeling of comfort and groove.
Pink Sweat$, Omar Apollo, BENEE, and More Artists You Should Listen to Now | #NowWaatching Playlist
November 1, 2019
The best belated Halloween treat is a batch of new music.
Kid Hastings Invokes Fear of Change and Martin Scorsese in Debut EP 'Golden'
November 1, 2019
"There's a real fear in leaving home."
Psychedelic Surf-Rock Might Become Your Favorite Genre with Ocean Alley's "Stained Glass"
February 21, 2019
"Stained Glass" is a fusion of reggae and indie-rock, and as soon as the track beings it transports listeners to a dreamy white sand beach.
Matt Maeson Pens a Hopeful Tale of Epic Depth With "Beggar's Song"
February 18, 2019
The poignant track is accompanied by a surreal music video, the announcement of Maeson's first headlining tour, and the news of his long-awaited debut album.
![Aidan Gallagher Has No Limits [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/AidanGallagher_PromoPhoto3 by Allan Zaki_1607991157.jpg)
Aidan Gallagher Has No Limits [Q&A]
December 14, 2020
On the surface, his scene-stealing prowess as the co-star of The Umbrella Academy has catapulted him to an immense level of popularity on a piece of prime real estate amongst Hollywood's brightest young A-List celebrities. But beneath the surface of this 17-year-old actor lies a multi-instrumentalist.
d4vd Delivers Yet Another Genre-Defying Ballad With "Placebo Effect"
February 8, 2023
The breakout artist is steadily building a pantheon of heart-tugging tracks.
Baby Keem's 'DIE FOR MY B*TCH' Is the Hip-Hop Breakthrough We Needed
November 20, 2019
Baby Keem is here. Catch up.
Take a Trip Into Livingston's "Fairytale," Where Heroes Are Real - Flaws and All
February 20, 2020
"Music is the only way I've been able to effectively communicate what I've faced in life."
![How Los Retros Turned '70s Jazz Into Your New DIY Indie Obsession [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/los-retros-ones-to-watch-2_1562620222.jpg)
How Los Retros Turned '70s Jazz Into Your New DIY Indie Obsession [Q&A]
July 5, 2019
Los Retros is proof that the only thing you need to make a great record in the modern age is a living room, some instruments, and a fire under your ass.
dhruv's 'rapunzel' Is a Smoldering Coming-of-Age Story
January 24, 2022
"I'm not good at talking about myself, but music gives me agency."
![C.S. Armstrong Is Creating Timeless Rhythm And Blues [NEW ARTIST DISCOVERY]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/cs armstrong-ones-to-watch-1_1558051403-1_1558134055.jpg)
C.S. Armstrong Is Creating Timeless Rhythm And Blues [NEW ARTIST DISCOVERY]
May 16, 2019
The road to where C.S. Armstrong is now has been a long and winding one but proves an unparalleled conviction to his craft.
![REI AMI Is the Saddest, Baddest Bitch [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/rei-ami-ones-to-watch-7_1575487465.jpeg)
REI AMI Is the Saddest, Baddest Bitch [Q&A]
December 4, 2019
Co-signed by FINNEAS, REI AMI is an artist who revels in defying any and all expectations.