From the Site
Omar Apollo, Dominic Fike, and Kenny Beats Tackle Unrequited Love in "Hit Me Up"
November 5, 2019
The collaboration of the year.
Ambar Lucid's "Questioning My Mind" Is a Trip We Don't Want to Escape From
November 5, 2019
Lucid explores romance-based psychological warfare in characteristically beautiful and psychedelic fashion.
![ALUS Puts a Sexual Twist on Willy Wonka in "Cherry" Video [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/alus-ones-to-watch-3_1572899419.jpg)
ALUS Puts a Sexual Twist on Willy Wonka in "Cherry" Video [Premiere]
November 4, 2019
"'Cherry' is a women's anthem for creating that fantasy world of desire."
Christian Kuria's "Losing You" Has Even Those of Us Without Synesthesia Seeing Colors
November 4, 2019
Kuria's latest single is brimming with color.
![mmmonika Makes Chores a Whole Lot More Fun in "Swamp Time" Video [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/mmmonika-ones-to-watch_1572897009.jpeg)
mmmonika Makes Chores a Whole Lot More Fun in "Swamp Time" Video [Premiere]
November 4, 2019
This is happy music for sad people.
Armani White's "2maro" Is a Spitfire Hip-Hop Declaration
November 4, 2019
White is a lyrical mastermind.
bbno$ and Yung Gravy's "shining on my ex" Is a Surefire Tik Tok Hit
November 4, 2019
"Dude, I'd be pissed off if this song blew up on TikTok."
Biig Piig Showcases Her Versatility and Dreamlike Vocals in 'No Place for Patience, Vol. 3'
November 4, 2019
Biig Piig has honed in on an innate ability to capture a unique feeling of comfort and groove.
Pink Sweat$, Omar Apollo, BENEE, and More Artists You Should Listen to Now | #NowWaatching Playlist
November 1, 2019
The best belated Halloween treat is a batch of new music.
Kid Hastings Invokes Fear of Change and Martin Scorsese in Debut EP 'Golden'
November 1, 2019
"There's a real fear in leaving home."
Snail Mail Delivers Love, Growth, and Freedom on Her Sophomore Album 'Valentine'
November 5, 2021
<i>Valentine</i> is the perfect reintroduction to one of indie rock's finest songwriting prodigies
![Anna Shoemaker Burns It All Down on "Everything Is Fine" [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/anna-shoemaker-everything-is-fine_1642612053.jpg)
Anna Shoemaker Burns It All Down on "Everything Is Fine" [Premiere]
January 19, 2022
"You're the only one who can ruin your life."
Melii Teams up With 6LACK for Break-up Anthem "You Ain't Worth It"
January 14, 2021
On her latest single "You Ain't Worth It," Melii crafts the perfect anthem for anyone who upgraded from their past relationship and can't help but brag about it.
"Skywalker" Is Oliver Malcolm's Most Personal Song to Date
March 19, 2021
The lyrics to Oliver Malcolm's "Skywalker" are honest about feeling lonely, which we've all experienced this past year.
![Find Your "Fine Little Rhythm" With Nick Leng's Latest Groove [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/nick-leng-fine-little-rhythm_1621526703.jpg)
Find Your "Fine Little Rhythm" With Nick Leng's Latest Groove [PREMIERE]
May 20, 2021
Through a tumultuous breakup, apartment fire, and the loss of a dear friend, Leng interprets moments of despair into blissful sonic form.
Kenny Mason's "Play Ball" Video Is a Punk-Rap Nostalgia Trip
June 16, 2021
Mason's music is a harmonious synthesis of punk, alternative rock, and Atlanta hip-hop affinities.
![Boon Acknowledges the Error of His Ways With "Somebody Else" [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/boon-somebody-else_1631027981.JPG)
Boon Acknowledges the Error of His Ways With "Somebody Else" [Premiere]
September 7, 2021
"I love the irony of having an anthem about being a horrible person."
beabadoobee and Laufey Conjure "A Night To Remember" With a Track You Won't Soon Forget
October 23, 2023
“A Night to Remember” is a jazz-tinged letter of love and lust to the people and places that once were and could have been.
![Noah Elliott on Shared Trauma, Bon Iver, and Debut Single "Never Feels the Same" [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/noah-elliott-never-feels-the-same_1596821541.jpg)
Noah Elliott on Shared Trauma, Bon Iver, and Debut Single "Never Feels the Same" [Q&A]
August 7, 2020
We had the pleasure to sit down (virtually) with Elliott to discuss his debut single, quarantine, and the drawbacks of feeling unique.
![Shan's "Palomino" Is an R&B Time Machine [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/shan - palomino_1603459823.jpg)
Shan's "Palomino" Is an R&B Time Machine [Premiere]
October 23, 2020
For his debut single, LA-based singer-songwriter Shan (pronounced Shaun) is trying to restore that old feeling.