From the Site
Omar Apollo, Dominic Fike, and Kenny Beats Tackle Unrequited Love in "Hit Me Up"
November 5, 2019
The collaboration of the year.
Ambar Lucid's "Questioning My Mind" Is a Trip We Don't Want to Escape From
November 5, 2019
Lucid explores romance-based psychological warfare in characteristically beautiful and psychedelic fashion.
![ALUS Puts a Sexual Twist on Willy Wonka in "Cherry" Video [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/alus-ones-to-watch-3_1572899419.jpg)
ALUS Puts a Sexual Twist on Willy Wonka in "Cherry" Video [Premiere]
November 4, 2019
"'Cherry' is a women's anthem for creating that fantasy world of desire."
Christian Kuria's "Losing You" Has Even Those of Us Without Synesthesia Seeing Colors
November 4, 2019
Kuria's latest single is brimming with color.
![mmmonika Makes Chores a Whole Lot More Fun in "Swamp Time" Video [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/mmmonika-ones-to-watch_1572897009.jpeg)
mmmonika Makes Chores a Whole Lot More Fun in "Swamp Time" Video [Premiere]
November 4, 2019
This is happy music for sad people.
Armani White's "2maro" Is a Spitfire Hip-Hop Declaration
November 4, 2019
White is a lyrical mastermind.
bbno$ and Yung Gravy's "shining on my ex" Is a Surefire Tik Tok Hit
November 4, 2019
"Dude, I'd be pissed off if this song blew up on TikTok."
Biig Piig Showcases Her Versatility and Dreamlike Vocals in 'No Place for Patience, Vol. 3'
November 4, 2019
Biig Piig has honed in on an innate ability to capture a unique feeling of comfort and groove.
Pink Sweat$, Omar Apollo, BENEE, and More Artists You Should Listen to Now | #NowWaatching Playlist
November 1, 2019
The best belated Halloween treat is a batch of new music.
Kid Hastings Invokes Fear of Change and Martin Scorsese in Debut EP 'Golden'
November 1, 2019
"There's a real fear in leaving home."
Beauty School Dropout Are "dying to be you"
May 19, 2023
"The fact of the matter is life is a game where you have to play with the cards you were dealt, and this song is the realization of that truth."
![Amy Shark Opens Up About Her Future Ahead of Third Annual The Aussie BBQ [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/amy-shark-interview-1686948194.jpg)
Amy Shark Opens Up About Her Future Ahead of Third Annual The Aussie BBQ [Q&A]
June 16, 2023
"Songwriting is still my favourite thing to do, it doesn't feel like a job even though it is now."
Johan Lenox and Ant Clemons' "You Up?" Is a Cuffing Season Anthem
November 15, 2021
"You Up?" is a melancholic love letter to romantic frustration and late-night indecision.
![The GREAT Campaign and SoFar Sounds Bring a Taste of the UK to the US [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/great-calling-2_1649190929.jpg)
The GREAT Campaign and SoFar Sounds Bring a Taste of the UK to the US [Q&A]
April 5, 2022
The British invasion took to the streets of New York to celebrate everything our neighbors across the pond have to offer.
D. Muà±oz Struggles Through a Troublesome Relationship in "Comfort" Video
March 9, 2020
D. Muà±oz' latest music video has us completely in our feels.
#NowWatching Playlist: 03-01-19
March 1, 2019
The music gods have truly delivered today.
An Interview With Bri Steves: A Hip-Hop Visionary
June 13, 2019
Philly born-and-raised multi-instrumentalist, producer, and artist Bri Steves does it all.
Sachi Admires Internal Beauty Over Superficial Facades on "Rich Girls"
July 10, 2019
Sachi's blend of pop, R&B and alternative is a charming combination that is structured around the complexity of the human spirit.
The Faim Plays Who's Most Likely To...?
September 17, 2019
In addition to gracing the world with a host of new anthemic tracks, The Faim is currently hitting the road with Stand Atlantic on their Ones To Watch and The Noise - presented tour.
![Marie Lang's "Don't Wanna Go Back" Is Glowing With Femininity [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/marie lang ones to watch smaller_1574193023.jpg)
Marie Lang's "Don't Wanna Go Back" Is Glowing With Femininity [Premiere]
November 18, 2019
A song for anyone who has experienced the pains and joy of a friendship turning into something more.