From the Site
Omar Apollo, Dominic Fike, and Kenny Beats Tackle Unrequited Love in "Hit Me Up"
November 5, 2019
The collaboration of the year.
Ambar Lucid's "Questioning My Mind" Is a Trip We Don't Want to Escape From
November 5, 2019
Lucid explores romance-based psychological warfare in characteristically beautiful and psychedelic fashion.
![ALUS Puts a Sexual Twist on Willy Wonka in "Cherry" Video [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/alus-ones-to-watch-3_1572899419.jpg)
ALUS Puts a Sexual Twist on Willy Wonka in "Cherry" Video [Premiere]
November 4, 2019
"'Cherry' is a women's anthem for creating that fantasy world of desire."
Christian Kuria's "Losing You" Has Even Those of Us Without Synesthesia Seeing Colors
November 4, 2019
Kuria's latest single is brimming with color.
![mmmonika Makes Chores a Whole Lot More Fun in "Swamp Time" Video [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/mmmonika-ones-to-watch_1572897009.jpeg)
mmmonika Makes Chores a Whole Lot More Fun in "Swamp Time" Video [Premiere]
November 4, 2019
This is happy music for sad people.
Armani White's "2maro" Is a Spitfire Hip-Hop Declaration
November 4, 2019
White is a lyrical mastermind.
bbno$ and Yung Gravy's "shining on my ex" Is a Surefire Tik Tok Hit
November 4, 2019
"Dude, I'd be pissed off if this song blew up on TikTok."
Biig Piig Showcases Her Versatility and Dreamlike Vocals in 'No Place for Patience, Vol. 3'
November 4, 2019
Biig Piig has honed in on an innate ability to capture a unique feeling of comfort and groove.
Pink Sweat$, Omar Apollo, BENEE, and More Artists You Should Listen to Now | #NowWaatching Playlist
November 1, 2019
The best belated Halloween treat is a batch of new music.
Kid Hastings Invokes Fear of Change and Martin Scorsese in Debut EP 'Golden'
November 1, 2019
"There's a real fear in leaving home."
Lucky Daye Delivers an Irresistibly Modern Groove in "Karma"
January 18, 2019
Lucky Daye is shaping up to be one of the most promising R&B-fueled artists in the game.
![Brendan Bennett Debuts a Party Anthem For Our Pockets with "Rich Friends" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/brendan-bennett-ones-to-watch-2.jpg)
Brendan Bennett Debuts a Party Anthem For Our Pockets with "Rich Friends" [PREMIERE]
February 18, 2019
Finally, a song for ballin' on a budget.
![AURORA, Alexander23, Cavetown & More [#NowWatching Playlist]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Now-Watching-Aurora-Ones-To-Watch-2_1559947370.jpg)
AURORA, Alexander23, Cavetown & More [#NowWatching Playlist]
June 7, 2019
Follow along for 25 of the best new tunes added every Friday.
Tay Iwar Releases Captivating New Visual for "MONICA"
June 26, 2020
The enigmatic multi-instrumentalist is back with a mystical new visual for "MONICA."
ZOLA's "Don't Eat" Speaks to the Fear of Signing a Major Label Deal
March 20, 2020
"Don't Eat" expresses the anxiety of signing a major record deal and the fear of losing autonomy.
Who Is Eric Nam? | Eric on 'There and Back Again,' Podcasting, and Panda Express
January 7, 2022
Eric Nam's artist journey has been just that, a journey, one rife with unexpected twists and turns.
Worry Club Taps Childhood Hero John The Ghost For "Lately"
March 7, 2022
Linking up with The Maine frontman, Worry Club proves that sometimes childhood dreams do come true.
![Seint Monet Plays By Her Own Rules on "Wish I Had the Guts" [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/seint-monet-interview_1647028277.JPEG)
Seint Monet Plays By Her Own Rules on "Wish I Had the Guts" [Q&A]
March 11, 2022
"Whether it's soul-pop, funk, or even some obscure country-dance shit, if it's a great song, I'm going to release it."
Emei Is Perfectly Okay With Never Being “That Girl”
July 18, 2022
Emei accepts herself, flaws and all, in a pop-punk tour de force.
Beach Bunny Unleashes a Spectacular ‘Emotional Creature’ With Sophomore Album
August 2, 2022
"'Emotional Creature' is, at its center, an album about allowing oneself to feel the full spectrum of human emotions."