From the Site
Omar Apollo, Dominic Fike, and Kenny Beats Tackle Unrequited Love in "Hit Me Up"
November 5, 2019
The collaboration of the year.
Ambar Lucid's "Questioning My Mind" Is a Trip We Don't Want to Escape From
November 5, 2019
Lucid explores romance-based psychological warfare in characteristically beautiful and psychedelic fashion.
![ALUS Puts a Sexual Twist on Willy Wonka in "Cherry" Video [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/alus-ones-to-watch-3_1572899419.jpg)
ALUS Puts a Sexual Twist on Willy Wonka in "Cherry" Video [Premiere]
November 4, 2019
"'Cherry' is a women's anthem for creating that fantasy world of desire."
Christian Kuria's "Losing You" Has Even Those of Us Without Synesthesia Seeing Colors
November 4, 2019
Kuria's latest single is brimming with color.
![mmmonika Makes Chores a Whole Lot More Fun in "Swamp Time" Video [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/mmmonika-ones-to-watch_1572897009.jpeg)
mmmonika Makes Chores a Whole Lot More Fun in "Swamp Time" Video [Premiere]
November 4, 2019
This is happy music for sad people.
Armani White's "2maro" Is a Spitfire Hip-Hop Declaration
November 4, 2019
White is a lyrical mastermind.
bbno$ and Yung Gravy's "shining on my ex" Is a Surefire Tik Tok Hit
November 4, 2019
"Dude, I'd be pissed off if this song blew up on TikTok."
Biig Piig Showcases Her Versatility and Dreamlike Vocals in 'No Place for Patience, Vol. 3'
November 4, 2019
Biig Piig has honed in on an innate ability to capture a unique feeling of comfort and groove.
Pink Sweat$, Omar Apollo, BENEE, and More Artists You Should Listen to Now | #NowWaatching Playlist
November 1, 2019
The best belated Halloween treat is a batch of new music.
Kid Hastings Invokes Fear of Change and Martin Scorsese in Debut EP 'Golden'
November 1, 2019
"There's a real fear in leaving home."
Ashe Rewrites the Story on "The Same" for 'To All The Boys' Finale
February 24, 2021
"The Same" captures the all-consuming head-spinning surrealism of being totally enraptured one day and shattered to pieces the next.
Marco Luka Displays Incredible Versatility on "do me wrong"
May 21, 2021
"I'm trying to be a better artist by just being more honest with myself, and that starts with this song."
![Cautious Clay Opens Up on Debut Album 'Deadpan Love' [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/cautious-clay-deadpan-love_1624652502.jpeg)
Cautious Clay Opens Up on Debut Album 'Deadpan Love' [Q&A]
June 25, 2021
On his long-awaited debut album, Clay takes major stylistic risks that ultimately pay off and then some.
Grimes, REI AMI, Oliver Malcolm, and More Artists You Should Listen to Now | #NowWatching
February 21, 2020
The best new music playlist on Ones To Watch
Scarypoolparty's "Tonight" Is an Instant Classic
June 28, 2019
Co-produced by himself and his mentor Twin Shadow, who himself is a force to behold, the track opens in idyllic yet slightly ominous fashion.
![Huck Is Ready for "Primetime" With New Single [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/IMG_5818 copy_1564677648.jpg)
Huck Is Ready for "Primetime" With New Single [PREMIERE]
August 1, 2019
Listen to the exclusive premiere of Huck's groovy new single "Primetime"
Ryan Pulford Finds Love in NYC in "Holding You Close" Video
November 14, 2019
"'Holding You Close' is about finding something extremely real with someone that makes you feel invincible."
Brandt Orange Makes Dreamlike Precision Sound "Effortless"
November 18, 2019
Brandt Orange's latest is his most ambitious to date.
Stagecoach 2019: 6 Ones to Catch
April 25, 2019
This year's Stagecoach lineup welcomes dynamic voices, heartfelt sounds, and a new era of women pushing the boundaries of country music -- scope our 6 must-sees.
11 Questions With Bekah Bossard on Their Sophomore Single “Four Walls"
March 29, 2023
Bossard is quietly emerging out of London as a striking singer-songwriter force.