From the Site

Omar Apollo, Dominic Fike, and Kenny Beats Tackle Unrequited Love in "Hit Me Up"
November 5, 2019
The collaboration of the year.
Author:
Maxamillion Polo

Ambar Lucid's "Questioning My Mind" Is a Trip We Don't Want to Escape From
November 5, 2019
Lucid explores romance-based psychological warfare in characteristically beautiful and psychedelic fashion.
Author:
Bianca Brown
![ALUS Puts a Sexual Twist on Willy Wonka in "Cherry" Video [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/alus-ones-to-watch-3_1572899419.jpg)
ALUS Puts a Sexual Twist on Willy Wonka in "Cherry" Video [Premiere]
November 4, 2019
"'Cherry' is a women's anthem for creating that fantasy world of desire."
Author:
Alissa Arunarsirakul

Christian Kuria's "Losing You" Has Even Those of Us Without Synesthesia Seeing Colors
November 4, 2019
Kuria's latest single is brimming with color.
Author:
Bianca Brown
![mmmonika Makes Chores a Whole Lot More Fun in "Swamp Time" Video [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/mmmonika-ones-to-watch_1572897009.jpeg)
mmmonika Makes Chores a Whole Lot More Fun in "Swamp Time" Video [Premiere]
November 4, 2019
This is happy music for sad people.
Author:
Precious Kato

Armani White's "2maro" Is a Spitfire Hip-Hop Declaration
November 4, 2019
White is a lyrical mastermind.
Author:
Alissa Arunarsirakul

bbno$ and Yung Gravy's "shining on my ex" Is a Surefire Tik Tok Hit
November 4, 2019
"Dude, I'd be pissed off if this song blew up on TikTok."
Author:
Matthew Rudas

Biig Piig Showcases Her Versatility and Dreamlike Vocals in 'No Place for Patience, Vol. 3'
November 4, 2019
Biig Piig has honed in on an innate ability to capture a unique feeling of comfort and groove.
Author:
Matthew Rudas

Pink Sweat$, Omar Apollo, BENEE, and More Artists You Should Listen to Now | #NowWaatching Playlist
November 1, 2019
The best belated Halloween treat is a batch of new music.
Author:
Maxamillion Polo

Kid Hastings Invokes Fear of Change and Martin Scorsese in Debut EP 'Golden'
November 1, 2019
"There's a real fear in leaving home."
Author:
Kristin Robinson

Stagecoach 2019: 6 Ones to Catch
April 25, 2019
This year's Stagecoach lineup welcomes dynamic voices, heartfelt sounds, and a new era of women pushing the boundaries of country music -- scope our 6 must-sees.
Author:
Ones To Watch Staff

It's Mad Tsai's World and We're Just Living in It
October 16, 2023
“mad’s world” is an encouraging word for anyone weighed down by the yoke of disapproving parents or the world at large.
Author:
Nathan Ahamed

INJI Gets the Dancefloor Moving and the Joy Flowing in "BELLYDANCING"
November 7, 2023
“The mission of my music is just to make you a little happier, a little smilier than 3 minutes prior."
Author:
Jazmin Kylene

NYXEN Races Through the '80s-Evoking World of 'PXNK'
August 22, 2022
'PXNK' is a showcase of everything NYXEN has been learning on her rise to fame.
Author:
Nathan Ahamed

Bianca Jade Puts the "Pressure" on in Seductive New Single
August 30, 2022
“Pressure” is a tantalizing ode to 2000’s R&B.
Author:
Jazmin Kylene

Loote Brings the Party to LA in 14 BTS Photos
June 27, 2019
Loote is on a journey to explore new relationships and develop their signature sound.
Author:
Rachel Lai

Scarypoolparty's "Tonight" Is an Instant Classic
June 28, 2019
Co-produced by himself and his mentor Twin Shadow, who himself is a force to behold, the track opens in idyllic yet slightly ominous fashion.
Author:
Maxamillion Polo
Girl Wilde Seizes the Day with "I Don't Wanna Die"
July 26, 2019
Grunge goddess Girl Wilde releases a fresh new single dedicated to the appreciation and endurance of every day life.
Author:
Miranda Hyman

Chela's "Delivery" Video Is a Cosmic '80s Dream
December 4, 2019
Chela is finishing the year in a big way.
Author:
Precious Kato

Matthew Chaim Presents an Alternative View on Death in "Form"
May 1, 2020
"Form" sheds light on the reoccurring mini "deaths" that are sprinkled throughout our individual lifetimes.
Author:
Jessica Thomas