From the Site
Omar Apollo, Dominic Fike, and Kenny Beats Tackle Unrequited Love in "Hit Me Up"
November 5, 2019
The collaboration of the year.
Ambar Lucid's "Questioning My Mind" Is a Trip We Don't Want to Escape From
November 5, 2019
Lucid explores romance-based psychological warfare in characteristically beautiful and psychedelic fashion.
![ALUS Puts a Sexual Twist on Willy Wonka in "Cherry" Video [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/alus-ones-to-watch-3_1572899419.jpg)
ALUS Puts a Sexual Twist on Willy Wonka in "Cherry" Video [Premiere]
November 4, 2019
"'Cherry' is a women's anthem for creating that fantasy world of desire."
Christian Kuria's "Losing You" Has Even Those of Us Without Synesthesia Seeing Colors
November 4, 2019
Kuria's latest single is brimming with color.
![mmmonika Makes Chores a Whole Lot More Fun in "Swamp Time" Video [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/mmmonika-ones-to-watch_1572897009.jpeg)
mmmonika Makes Chores a Whole Lot More Fun in "Swamp Time" Video [Premiere]
November 4, 2019
This is happy music for sad people.
Armani White's "2maro" Is a Spitfire Hip-Hop Declaration
November 4, 2019
White is a lyrical mastermind.
bbno$ and Yung Gravy's "shining on my ex" Is a Surefire Tik Tok Hit
November 4, 2019
"Dude, I'd be pissed off if this song blew up on TikTok."
Biig Piig Showcases Her Versatility and Dreamlike Vocals in 'No Place for Patience, Vol. 3'
November 4, 2019
Biig Piig has honed in on an innate ability to capture a unique feeling of comfort and groove.
Pink Sweat$, Omar Apollo, BENEE, and More Artists You Should Listen to Now | #NowWaatching Playlist
November 1, 2019
The best belated Halloween treat is a batch of new music.
Kid Hastings Invokes Fear of Change and Martin Scorsese in Debut EP 'Golden'
November 1, 2019
"There's a real fear in leaving home."
WILLOW Continues Her Pop-Punk Reign With “<maybe> it’s my fault"
June 24, 2022
There is nothing quite like hearing WILLOW unravel on her own work.
![11 Questions With Annalise Azadian on Her New Single "Bad Bitch" [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/annalise-azadian-bad-bitch-deanie-chen-1664298911.jpg)
11 Questions With Annalise Azadian on Her New Single "Bad Bitch" [Q&A]
September 27, 2022
Azadian explains to us exactly what makes a bad bitch a bad bitch.
Dijon Taps John C. Reilly, Tobias Jesso Jr., and More For New Folk Posse Cut
December 21, 2020
Unfolding like a collection of short stories, "The Stranger" continues Dijon's affinity for exploring the unknown.
KayCyy's "ASTK!" Takes Us on the Trip of a Lifetime Ahead of His Debut Project
September 16, 2021
The Kanye West protegée is up next.
Loki's Folly Are Uncertain About the Future in New Single "Beaches and Peaches" | The Noise
January 27, 2023
"The song's result felt like the perfect description of the uncertain and uncomfortable future that seems imminent."
Charlotte Lawrence Shares Her Very Being With Us in "Bodybag"
April 3, 2023
"I want to share pain and heartbreak and sex and all the emotions everybody feels."
Genevieve Stokes Immortalizes Emotion in Its Rawest Form in 'Catching Rabbits'
April 12, 2023
“‘Catching Rabbits’ is my more uplifting take on the phrase... it’s possible to achieve what seems out of reach, and to escape the tempting illusions of the mind.”
![Briston Maroney Unearths Himself in Sophomore Album 'Ultrapure' [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/briston-maroney-ultrapure-interview-1695937296.png)
Briston Maroney Unearths Himself in Sophomore Album 'Ultrapure' [Q&A]
September 28, 2023
"All the things that I did that made me weird, I wish I had never questioned those things, because those are the things that I like about myself now."
RMR, JAWNY, 100 gecs, and More Artists You Should Listen to Now | #NowWatching
February 28, 2020
The best new music playlist on Ones To Watch.
TRACES & TYLERxCORDY Brace You For A Lonely Night
March 25, 2020
TRACES + TYLERxCORDY dropped something to make us feel a bit better about being alone.