From the Site
Omar Apollo, Dominic Fike, and Kenny Beats Tackle Unrequited Love in "Hit Me Up"
November 5, 2019
The collaboration of the year.
Ambar Lucid's "Questioning My Mind" Is a Trip We Don't Want to Escape From
November 5, 2019
Lucid explores romance-based psychological warfare in characteristically beautiful and psychedelic fashion.
![ALUS Puts a Sexual Twist on Willy Wonka in "Cherry" Video [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/alus-ones-to-watch-3_1572899419.jpg)
ALUS Puts a Sexual Twist on Willy Wonka in "Cherry" Video [Premiere]
November 4, 2019
"'Cherry' is a women's anthem for creating that fantasy world of desire."
Christian Kuria's "Losing You" Has Even Those of Us Without Synesthesia Seeing Colors
November 4, 2019
Kuria's latest single is brimming with color.
![mmmonika Makes Chores a Whole Lot More Fun in "Swamp Time" Video [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/mmmonika-ones-to-watch_1572897009.jpeg)
mmmonika Makes Chores a Whole Lot More Fun in "Swamp Time" Video [Premiere]
November 4, 2019
This is happy music for sad people.
Armani White's "2maro" Is a Spitfire Hip-Hop Declaration
November 4, 2019
White is a lyrical mastermind.
bbno$ and Yung Gravy's "shining on my ex" Is a Surefire Tik Tok Hit
November 4, 2019
"Dude, I'd be pissed off if this song blew up on TikTok."
Biig Piig Showcases Her Versatility and Dreamlike Vocals in 'No Place for Patience, Vol. 3'
November 4, 2019
Biig Piig has honed in on an innate ability to capture a unique feeling of comfort and groove.
Pink Sweat$, Omar Apollo, BENEE, and More Artists You Should Listen to Now | #NowWaatching Playlist
November 1, 2019
The best belated Halloween treat is a batch of new music.
Kid Hastings Invokes Fear of Change and Martin Scorsese in Debut EP 'Golden'
November 1, 2019
"There's a real fear in leaving home."
PinkPantheress Remains the Princess of Gen Z Pop With "Mosquito"
September 29, 2023
"Mosquito" is a catastrophic love song masked by a bubblegum pop blanket.
Sasha Sloan Attends a Motionless Party in "at least i look cool" Video
July 22, 2019
This one is for anyone who has ever felt alone at a party.
Who Is Mimi Webb?
October 27, 2021
From blowing up on TikTok to <i>Seven Shades of Heartbreak,</i> we get to know Mimi Webb.
Mallrat Enters a New Era With the Unapologetic "Your Love"
February 4, 2022
"Your Love" is a proclamation of passion and burning desire.
Picture This on the Irish Craic, Relationship Advice, and 'MDRN LV' Album | Quick 6
February 19, 2019
Learn a thing or six about one of Ireland's hottest new bands.
Celebrate International Women's Day with 10 Women Who Push Boundaries Past Music
March 9, 2019
Discover 10 ladies who are inspiring our generation to be the best versions of ourselves.
Omar Apollo's "Friends" Inspire a Tenderhearted Ballad Ahead of Forthcoming EP
April 4, 2019
The praise never ends for this first-generation Mexican-American singer.
Carlie Hanson Transforms a Suburban Life Into a Pop Dream in 'Junk' Debut EP
June 10, 2019
From working at a McDonald's drive-thru in a small Wisconsin town to delivering an anthemic debut EP, this is the first chapter of a veritable pop star to be.
![Start 2019 Off Right With Mark Diamond's Entrancing "Steady" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/mark-diamond-ones-to-watch.jpg)
Start 2019 Off Right With Mark Diamond's Entrancing "Steady" [PREMIERE]
January 3, 2019
"'Steady,' along with the others, we let come naturally... the overall energy this song brought into the studio was one I can't personally explain."
![Benji Lewis Begins To Recover From Heartbreak in "Is It Love" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/benji-lewis-ones-to-watch 2.jpeg)
Benji Lewis Begins To Recover From Heartbreak in "Is It Love" [PREMIERE]
February 20, 2019
A moving electro-pop ballad that revolves around themes of letting go, moving on and trying to recover from heartbreak.