From the Site
Omar Apollo, Dominic Fike, and Kenny Beats Tackle Unrequited Love in "Hit Me Up"
November 5, 2019
The collaboration of the year.
Ambar Lucid's "Questioning My Mind" Is a Trip We Don't Want to Escape From
November 5, 2019
Lucid explores romance-based psychological warfare in characteristically beautiful and psychedelic fashion.
![ALUS Puts a Sexual Twist on Willy Wonka in "Cherry" Video [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/alus-ones-to-watch-3_1572899419.jpg)
ALUS Puts a Sexual Twist on Willy Wonka in "Cherry" Video [Premiere]
November 4, 2019
"'Cherry' is a women's anthem for creating that fantasy world of desire."
Christian Kuria's "Losing You" Has Even Those of Us Without Synesthesia Seeing Colors
November 4, 2019
Kuria's latest single is brimming with color.
![mmmonika Makes Chores a Whole Lot More Fun in "Swamp Time" Video [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/mmmonika-ones-to-watch_1572897009.jpeg)
mmmonika Makes Chores a Whole Lot More Fun in "Swamp Time" Video [Premiere]
November 4, 2019
This is happy music for sad people.
Armani White's "2maro" Is a Spitfire Hip-Hop Declaration
November 4, 2019
White is a lyrical mastermind.
bbno$ and Yung Gravy's "shining on my ex" Is a Surefire Tik Tok Hit
November 4, 2019
"Dude, I'd be pissed off if this song blew up on TikTok."
Biig Piig Showcases Her Versatility and Dreamlike Vocals in 'No Place for Patience, Vol. 3'
November 4, 2019
Biig Piig has honed in on an innate ability to capture a unique feeling of comfort and groove.
Pink Sweat$, Omar Apollo, BENEE, and More Artists You Should Listen to Now | #NowWaatching Playlist
November 1, 2019
The best belated Halloween treat is a batch of new music.
Kid Hastings Invokes Fear of Change and Martin Scorsese in Debut EP 'Golden'
November 1, 2019
"There's a real fear in leaving home."
Addison Grace Delivers a Gen Z Rallying Cry in “WW3”
April 7, 2023
With the world on fire, let Addison Grace’s “WW3” be your ray of hope.
Annika Bennett Weaves Together a Sonic "Universe" on New Single
March 28, 2022
Bennett is quickly making a strong case for 2022 being her year.
Elyse Jewel Traces the Fallout of a Toxic Relationship in "TBH IDK"
May 9, 2022
"My songwriting process feels like a therapy session a lot of times."
![Manchester's Secret Night Gang Isn't Here to Make Music For the Money or Views [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/SECRET-NIGHT-GANG-interview_1652201630.jpeg)
Manchester's Secret Night Gang Isn't Here to Make Music For the Money or Views [Q&A]
May 10, 2022
"Nowadays, music gets lost because it isn't written with meaning or acknowledging what's going on now."
OSTON Takes Us Through the Stirring 'Melancholia,' Track By Track
September 21, 2022
With each new project, OSTON charts a dizzying path forward, growing up and into herself.
Olivia Rodrigo's 'Sour' Is the Angsty Pop Return You've Been Longing For
May 24, 2021
Rodrigo's voice carries the flavors of Paramore punk, Alanis Morissette angst, Kelly Clarkson belt, all topped off with a Taylor Swift candidness.
Kazi Delivers an Anthem For the "real ones"
August 23, 2021
Taking a page from 100 gecs, Kazi's latest single moves at a mile a minute.
![RBTS WIN Present a Dazzling View on Love With "Gold Beamer" [Premiere + Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/RBTS-WIN-gold-beamer_1633449946.jpg)
RBTS WIN Present a Dazzling View on Love With "Gold Beamer" [Premiere + Q&A]
October 5, 2021
"Our goal is just constant creative output from here until forever."
![renforshort Paints a Picture of Her World on 'off saint dominique' [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/renforshort-off-saint-dominique_1622779863.jpeg)
renforshort Paints a Picture of Her World on 'off saint dominique' [Q&A]
June 4, 2021
"I've gotten so personal on this project, because I'm just not scared of it anymore."
![Priya Ragu Is Taking Her Destiny Into Her Own Hands [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/priya-ragu-interview-damnshestamil_1631120097.jpeg)
Priya Ragu Is Taking Her Destiny Into Her Own Hands [Q&A]
September 8, 2021
"It feels like I was meant to do this, it was always within me."