From the Site
Omar Apollo, Dominic Fike, and Kenny Beats Tackle Unrequited Love in "Hit Me Up"
November 5, 2019
The collaboration of the year.
Ambar Lucid's "Questioning My Mind" Is a Trip We Don't Want to Escape From
November 5, 2019
Lucid explores romance-based psychological warfare in characteristically beautiful and psychedelic fashion.
![ALUS Puts a Sexual Twist on Willy Wonka in "Cherry" Video [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/alus-ones-to-watch-3_1572899419.jpg)
ALUS Puts a Sexual Twist on Willy Wonka in "Cherry" Video [Premiere]
November 4, 2019
"'Cherry' is a women's anthem for creating that fantasy world of desire."
Christian Kuria's "Losing You" Has Even Those of Us Without Synesthesia Seeing Colors
November 4, 2019
Kuria's latest single is brimming with color.
![mmmonika Makes Chores a Whole Lot More Fun in "Swamp Time" Video [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/mmmonika-ones-to-watch_1572897009.jpeg)
mmmonika Makes Chores a Whole Lot More Fun in "Swamp Time" Video [Premiere]
November 4, 2019
This is happy music for sad people.
Armani White's "2maro" Is a Spitfire Hip-Hop Declaration
November 4, 2019
White is a lyrical mastermind.
bbno$ and Yung Gravy's "shining on my ex" Is a Surefire Tik Tok Hit
November 4, 2019
"Dude, I'd be pissed off if this song blew up on TikTok."
Biig Piig Showcases Her Versatility and Dreamlike Vocals in 'No Place for Patience, Vol. 3'
November 4, 2019
Biig Piig has honed in on an innate ability to capture a unique feeling of comfort and groove.
Pink Sweat$, Omar Apollo, BENEE, and More Artists You Should Listen to Now | #NowWaatching Playlist
November 1, 2019
The best belated Halloween treat is a batch of new music.
Kid Hastings Invokes Fear of Change and Martin Scorsese in Debut EP 'Golden'
November 1, 2019
"There's a real fear in leaving home."
![Simon On The Moon Makes Up For All Subpar Pop Music with Intelligent "Lied 2 U" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/simon-on-the-moon-ones-to-watch-3.jpg)
Simon On The Moon Makes Up For All Subpar Pop Music with Intelligent "Lied 2 U" [PREMIERE]
February 14, 2019
"To me this is a straight up pop song about bumping into a past love."
![Say "Au Revoir" to Your Ex with PHANGS' Synth-Pop Anthem [PREMIERE + Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/phangs-ones-to-watch-4.jpg)
Say "Au Revoir" to Your Ex with PHANGS' Synth-Pop Anthem [PREMIERE + Q&A]
April 18, 2019
If you've never heard of PHANGS before, you're most definitely in for a savory treat from Nashville, Tennessee.
Artemas Pushes Pop Boundaries on "High 4 U"
December 14, 2020
It's clear that Oxford's Artemas is destined for stardom.
Baby Keem Makes His Case For Album of the Year With 'The Melodic Blue'
September 10, 2021
One of hip-hop's most anticipated projects is finally here.
![Roman Rouge "Needs A Friend" [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Roman Rouge_1586801048.jpg)
Roman Rouge "Needs A Friend" [Premiere]
April 13, 2020
Can you still be friends after? Roman Rouge has an answer for you.
Turbo Shows Off a Gritty Candor in "18"
September 14, 2020
Turbo sits confidently at the intersection of pop, rap, and country.
Rook Monroe Continues His Winning Streak on "Honey"
November 6, 2020
"'Honey' is about finding light in situations where there isn't any."
![Ruuth Puts the Fakes on Blast in "All My Friends" [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Ruuth-all-my-friends_1583516052.jpg)
Ruuth Puts the Fakes on Blast in "All My Friends" [Premiere]
March 6, 2020
Ruuth's latest single is an ominous trip down the rabbit hole.
Charlie Powers Sings of Obsession and Insecurity in "Mouth"
May 1, 2020
"The song is about the obsessive feeling you get when you find that special someone that you can't shut up about..."
JAWNY Delivers a High-Spirited Mixtape in Major Label Debut 'For Abby'
October 27, 2020
In his highly-anticipated Interscope debut, JAWNY frames the entire affair as an apologetic mixtape, taking us through the highs and low of a breakup.