From the Site
Omar Apollo, Dominic Fike, and Kenny Beats Tackle Unrequited Love in "Hit Me Up"
November 5, 2019
The collaboration of the year.
Ambar Lucid's "Questioning My Mind" Is a Trip We Don't Want to Escape From
November 5, 2019
Lucid explores romance-based psychological warfare in characteristically beautiful and psychedelic fashion.
![ALUS Puts a Sexual Twist on Willy Wonka in "Cherry" Video [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/alus-ones-to-watch-3_1572899419.jpg)
ALUS Puts a Sexual Twist on Willy Wonka in "Cherry" Video [Premiere]
November 4, 2019
"'Cherry' is a women's anthem for creating that fantasy world of desire."
Christian Kuria's "Losing You" Has Even Those of Us Without Synesthesia Seeing Colors
November 4, 2019
Kuria's latest single is brimming with color.
![mmmonika Makes Chores a Whole Lot More Fun in "Swamp Time" Video [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/mmmonika-ones-to-watch_1572897009.jpeg)
mmmonika Makes Chores a Whole Lot More Fun in "Swamp Time" Video [Premiere]
November 4, 2019
This is happy music for sad people.
Armani White's "2maro" Is a Spitfire Hip-Hop Declaration
November 4, 2019
White is a lyrical mastermind.
bbno$ and Yung Gravy's "shining on my ex" Is a Surefire Tik Tok Hit
November 4, 2019
"Dude, I'd be pissed off if this song blew up on TikTok."
Biig Piig Showcases Her Versatility and Dreamlike Vocals in 'No Place for Patience, Vol. 3'
November 4, 2019
Biig Piig has honed in on an innate ability to capture a unique feeling of comfort and groove.
Pink Sweat$, Omar Apollo, BENEE, and More Artists You Should Listen to Now | #NowWaatching Playlist
November 1, 2019
The best belated Halloween treat is a batch of new music.
Kid Hastings Invokes Fear of Change and Martin Scorsese in Debut EP 'Golden'
November 1, 2019
"There's a real fear in leaving home."
![chromonicci. on SoundCloud, Making a Space For Himself, and Being Very Black [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/chromonicci-artist-profile-ones-to-watch_1645645604.jpg)
chromonicci. on SoundCloud, Making a Space For Himself, and Being Very Black [Q&A]
February 23, 2022
chromonicci. takes us through the death of SoundCloud and carving out a space for himself in the beat scene.
AVIV Seeks Outside Validation on "love of your life"
September 24, 2021
"love of your life" speaks to the intoxicating nature of young love.
![Get Your "Summertime Shine" On With MIKNNA's Effortless Beachside R&B [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/miknna-ones-to-watch-crop_1563303772.jpg)
Get Your "Summertime Shine" On With MIKNNA's Effortless Beachside R&B [PREMIERE]
July 16, 2019
We wanted to create a song that made you feel like you are always on vacation."
The Regrettes Reminds Us the Future (of Punk) Is Female
September 26, 2019
Bummed over the current state of gender politics? Maybe you just need to check out a The Regrettes show.
Dylan Bernard's "Higher" Is a Breathtaking Ode to Music Itself
October 11, 2019
"For me, this song is about the way music and songwriting makes me feel..."
Myles Cameron's "Counting Sheep" Is an Illustration of Isolation, Hope, and Love
January 29, 2020
There is no denying that this next chapter of Myles Cameron will be something cherish.
Yaeji Heralds Her Long-Awaited Debut Album With "For Granted"
January 23, 2023
Yaeji is an experience technician, crafting entire ecosystems from sounds and moods.
Thomas Headon and the Empathic Euphoria of 'The Greatest Hits'
March 30, 2020
<i>The Greatest Hits</i> very well may be the first of many to come for Headon.
!["Grass Stains" Is The Perfect Alt Coming of Age Tune [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Laura Wurster OTW smaller_1600969186.JPG)
"Grass Stains" Is The Perfect Alt Coming of Age Tune [Premiere]
September 24, 2020
Laura Wurster's work is like that of the millennial child Phoebe Bridgers and Joni Mitchell should've had.
Shaun Ross and Amber Mark Explore the Fatality of Attraction on 'UNISEX'
February 22, 2022
From fashion, visual artists, to music, there is no stopping Shaun Ross.