From the Site
Omar Apollo, Dominic Fike, and Kenny Beats Tackle Unrequited Love in "Hit Me Up"
November 5, 2019
The collaboration of the year.
Ambar Lucid's "Questioning My Mind" Is a Trip We Don't Want to Escape From
November 5, 2019
Lucid explores romance-based psychological warfare in characteristically beautiful and psychedelic fashion.
![ALUS Puts a Sexual Twist on Willy Wonka in "Cherry" Video [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/alus-ones-to-watch-3_1572899419.jpg)
ALUS Puts a Sexual Twist on Willy Wonka in "Cherry" Video [Premiere]
November 4, 2019
"'Cherry' is a women's anthem for creating that fantasy world of desire."
Christian Kuria's "Losing You" Has Even Those of Us Without Synesthesia Seeing Colors
November 4, 2019
Kuria's latest single is brimming with color.
![mmmonika Makes Chores a Whole Lot More Fun in "Swamp Time" Video [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/mmmonika-ones-to-watch_1572897009.jpeg)
mmmonika Makes Chores a Whole Lot More Fun in "Swamp Time" Video [Premiere]
November 4, 2019
This is happy music for sad people.
Armani White's "2maro" Is a Spitfire Hip-Hop Declaration
November 4, 2019
White is a lyrical mastermind.
bbno$ and Yung Gravy's "shining on my ex" Is a Surefire Tik Tok Hit
November 4, 2019
"Dude, I'd be pissed off if this song blew up on TikTok."
Biig Piig Showcases Her Versatility and Dreamlike Vocals in 'No Place for Patience, Vol. 3'
November 4, 2019
Biig Piig has honed in on an innate ability to capture a unique feeling of comfort and groove.
Pink Sweat$, Omar Apollo, BENEE, and More Artists You Should Listen to Now | #NowWaatching Playlist
November 1, 2019
The best belated Halloween treat is a batch of new music.
Kid Hastings Invokes Fear of Change and Martin Scorsese in Debut EP 'Golden'
November 1, 2019
"There's a real fear in leaving home."
Isaac Dunbar - "pharmacy" | Live From the Rooftop
June 6, 2019
We certainly hope you are prepared to discover your next bedroom pop obsession, because Isaac Dunbar currently has us under his spell.
ella jane's "Calling Card" Is a Song Three Years in the Making
October 26, 2021
"I think the reason I held onto it all that time was because I was so drawn to the concept of master manipulators and the way they work."
![Hoodzy on Changing Direction, M.I.A., and Growing Up [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/hoodzy-interview_1652672105.jpeg)
Hoodzy on Changing Direction, M.I.A., and Growing Up [Q&A]
May 16, 2022
Hoodzy is ready to make waves.
Lexi Jayde Moves Forward in “what’s the matter with you”
October 13, 2022
Listening to "what's the matter with you" feels as if you are floating through a distant memory.
Flo Milli Emanates Success in New Video for "Roaring 20s"
February 10, 2021
This month, one of hip-hop's most promising newcomers Flp Milli returns with an opulent visual for her latest single "Roaring 20s."
'Oh No, Not Again!' Sees Alexander 23 Writing His Feelings in Permanent Ink
February 19, 2021
Like crying alone in the Target parking lot, there is a unique universality to Alexander 23's touching moments of personal reflection.
George Clanton Returns From Hiatus With Psychedelic New Album “Ooh Rap I Ya”
July 31, 2023
'Ooh Rap I Ya' is a record that is just as timeless as it is boundary-pushing.
Ant Saunders Is Stepping Out of His 'BUBBLE'
April 3, 2020
Saunders follows viral breakout success with a debut EP that is entirely his own.
Max Leone's "The Beach" Effortlessly Pulls You In
April 16, 2020
Leone's latest has us reminiscing about the feeling of saltwater and lost love.
Dro Kenji's "Codeine Punch" is a New Direction For Emo Trap
October 26, 2020
The newest artist in the melodic hip-hop space, Dro Kenji, takes note of his influences, but in a new and refreshing direction.