From the Site
Omar Apollo, Dominic Fike, and Kenny Beats Tackle Unrequited Love in "Hit Me Up"
November 5, 2019
The collaboration of the year.
Ambar Lucid's "Questioning My Mind" Is a Trip We Don't Want to Escape From
November 5, 2019
Lucid explores romance-based psychological warfare in characteristically beautiful and psychedelic fashion.
![ALUS Puts a Sexual Twist on Willy Wonka in "Cherry" Video [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/alus-ones-to-watch-3_1572899419.jpg)
ALUS Puts a Sexual Twist on Willy Wonka in "Cherry" Video [Premiere]
November 4, 2019
"'Cherry' is a women's anthem for creating that fantasy world of desire."
Christian Kuria's "Losing You" Has Even Those of Us Without Synesthesia Seeing Colors
November 4, 2019
Kuria's latest single is brimming with color.
![mmmonika Makes Chores a Whole Lot More Fun in "Swamp Time" Video [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/mmmonika-ones-to-watch_1572897009.jpeg)
mmmonika Makes Chores a Whole Lot More Fun in "Swamp Time" Video [Premiere]
November 4, 2019
This is happy music for sad people.
Armani White's "2maro" Is a Spitfire Hip-Hop Declaration
November 4, 2019
White is a lyrical mastermind.
bbno$ and Yung Gravy's "shining on my ex" Is a Surefire Tik Tok Hit
November 4, 2019
"Dude, I'd be pissed off if this song blew up on TikTok."
Biig Piig Showcases Her Versatility and Dreamlike Vocals in 'No Place for Patience, Vol. 3'
November 4, 2019
Biig Piig has honed in on an innate ability to capture a unique feeling of comfort and groove.
Pink Sweat$, Omar Apollo, BENEE, and More Artists You Should Listen to Now | #NowWaatching Playlist
November 1, 2019
The best belated Halloween treat is a batch of new music.
Kid Hastings Invokes Fear of Change and Martin Scorsese in Debut EP 'Golden'
November 1, 2019
"There's a real fear in leaving home."
![Brandt Orange Returns With "Good Energy" from Debut Album [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/brandt orange_1569970949.jpeg)
Brandt Orange Returns With "Good Energy" from Debut Album [Q&A]
October 1, 2019
With its casual electric guitar and a less-is-more production style, Brandt Orange reveals a new sense of maturity and deliberateness with his craft.
Francesco Yates Is the Epitome of Artistic Growth
October 14, 2019
Meet the Pharrell-cosigned artist.
Ari Chi's "Hot Honey" Is an Irresistible Ode to Love, Lust, and Pizza
January 21, 2020
"I'm trying to get the listener to trust me and give me their all."
Meet the Spotify Fresh Finds Inaugural Class: Julia Wolf, Wallice, Unusual Demont, and EKKSTACY
June 23, 2021
Four incredible rising artists + four new singles = heaven.
Who Is Kenny Mason? | Kenny Mason on Frank Ocean and Copping a PS5
August 12, 2021
Meet the Atlanta rapper with an intoxicating, genre-bending vision for rap.
Empathetic & Spiritual, UMI Takes Us On a Journey of 'Introspection'
June 26, 2020
A worthy testimony to her growth as a songwriter, the EP is a conceptual and spiritual experience, with Easter eggs riddled throughout the collection, tying the 6-track EP in symbiotic bliss.
![Mayday Parade Are Creating On Their Own Terms With New Independent Releases [Q&A] | THE NOISE](https://s3-us-west-2.amazonaws.com/onestowatch-v2/my_project-1(44)-1691016538.jpg)
Mayday Parade Are Creating On Their Own Terms With New Independent Releases [Q&A] | THE NOISE
August 2, 2023
Mayday Parade has decided to take things into their own hands and operate on their own terms and timeline.
bülow Makes a Grand Return With the Bewitching "Don't Break His Heart"
January 28, 2022
"Don't Break His Heart" is an entrancing journey through a tumultuous relationship.
Meet wishlane, the Emerging Hyperpop Artist Behind "selective altruism"
June 23, 2022
The electrifying single currently sits at the top of Spotify's hyperpop playlist for good reason.
Maddy Davis Pens a Heartfelt Ode For Every "Middle Kid" Out There
July 25, 2022
Finally, something for us middle kids.