From the Site
Omar Apollo, Dominic Fike, and Kenny Beats Tackle Unrequited Love in "Hit Me Up"
November 5, 2019
The collaboration of the year.
Ambar Lucid's "Questioning My Mind" Is a Trip We Don't Want to Escape From
November 5, 2019
Lucid explores romance-based psychological warfare in characteristically beautiful and psychedelic fashion.
![ALUS Puts a Sexual Twist on Willy Wonka in "Cherry" Video [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/alus-ones-to-watch-3_1572899419.jpg)
ALUS Puts a Sexual Twist on Willy Wonka in "Cherry" Video [Premiere]
November 4, 2019
"'Cherry' is a women's anthem for creating that fantasy world of desire."
Christian Kuria's "Losing You" Has Even Those of Us Without Synesthesia Seeing Colors
November 4, 2019
Kuria's latest single is brimming with color.
![mmmonika Makes Chores a Whole Lot More Fun in "Swamp Time" Video [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/mmmonika-ones-to-watch_1572897009.jpeg)
mmmonika Makes Chores a Whole Lot More Fun in "Swamp Time" Video [Premiere]
November 4, 2019
This is happy music for sad people.
Armani White's "2maro" Is a Spitfire Hip-Hop Declaration
November 4, 2019
White is a lyrical mastermind.
bbno$ and Yung Gravy's "shining on my ex" Is a Surefire Tik Tok Hit
November 4, 2019
"Dude, I'd be pissed off if this song blew up on TikTok."
Biig Piig Showcases Her Versatility and Dreamlike Vocals in 'No Place for Patience, Vol. 3'
November 4, 2019
Biig Piig has honed in on an innate ability to capture a unique feeling of comfort and groove.
Pink Sweat$, Omar Apollo, BENEE, and More Artists You Should Listen to Now | #NowWaatching Playlist
November 1, 2019
The best belated Halloween treat is a batch of new music.
Kid Hastings Invokes Fear of Change and Martin Scorsese in Debut EP 'Golden'
November 1, 2019
"There's a real fear in leaving home."
Dennis Lloyd Transcends Genre Limits With Follow Up Anthem, "Never Go Back"
February 15, 2019
With an upcoming debut EP set for April and a North American headline tour including stops at Coachella and Governors Ball, the young auteur has only just scratched the surface.
X Lovers Is a Shared Childhood Dream for World Domination
June 26, 2019
X Lovers is aiming to carve out a place in music that did not exist before them.
Brittany Howard Reminds Us to Live in the Moment in "Stay High"
July 18, 2019
The Alabama Shakes frontwoman is a vibrant spirit that is constantly maturing and evolving.
Alaina Castillo Is a Backseat-Driving Fashionista in "No Importa" Video
November 29, 2019
Castillo is securing her place as the next pop icon.
Arlo Parks Explores the Human Condition in 'Sophie'
December 2, 2019
Parks' latest collection is nothing short of awe-inspiring.
Quinn XCII Captures the Joy of Childhood Nostalgia in "Two 10s"
January 21, 2020
Quinn XCII's latest single is an unbridled celebration of youth.
Whethan and grandson's "All In My Head" Is Perfectly Contained Chaos
February 10, 2020
The unexpected pairing delivers an adrenaline-pumping track that moves at a mile a minute.
![Maddie Jay Pulls Inspiration From Everywhere in Debut EP 'Mood Swings' [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/maddie-jay-mood-swings_1588178977.jpg)
Maddie Jay Pulls Inspiration From Everywhere in Debut EP 'Mood Swings' [Premiere]
April 29, 2020
From Prince to Los Terricolas De Freddy Fuentes, Jay's debut EP is an amalgamation of sights and sounds.
Dolly Ave Builds the Tension to a Fever Pitch With Her "Try" Visual
May 27, 2021
Dolly Ave's keen visual acumen is a credit to her multidisciplinary approach to art and expression.
Shayhan's "Godspeed" Is a Celebration of Love's Existentialism and Euphoria
June 14, 2021
Shayhan has a voice that sounds like D'Angelo and Earthgang had a baby.