From the Site
Omar Apollo, Dominic Fike, and Kenny Beats Tackle Unrequited Love in "Hit Me Up"
November 5, 2019
The collaboration of the year.
Ambar Lucid's "Questioning My Mind" Is a Trip We Don't Want to Escape From
November 5, 2019
Lucid explores romance-based psychological warfare in characteristically beautiful and psychedelic fashion.
![ALUS Puts a Sexual Twist on Willy Wonka in "Cherry" Video [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/alus-ones-to-watch-3_1572899419.jpg)
ALUS Puts a Sexual Twist on Willy Wonka in "Cherry" Video [Premiere]
November 4, 2019
"'Cherry' is a women's anthem for creating that fantasy world of desire."
Christian Kuria's "Losing You" Has Even Those of Us Without Synesthesia Seeing Colors
November 4, 2019
Kuria's latest single is brimming with color.
![mmmonika Makes Chores a Whole Lot More Fun in "Swamp Time" Video [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/mmmonika-ones-to-watch_1572897009.jpeg)
mmmonika Makes Chores a Whole Lot More Fun in "Swamp Time" Video [Premiere]
November 4, 2019
This is happy music for sad people.
Armani White's "2maro" Is a Spitfire Hip-Hop Declaration
November 4, 2019
White is a lyrical mastermind.
bbno$ and Yung Gravy's "shining on my ex" Is a Surefire Tik Tok Hit
November 4, 2019
"Dude, I'd be pissed off if this song blew up on TikTok."
Biig Piig Showcases Her Versatility and Dreamlike Vocals in 'No Place for Patience, Vol. 3'
November 4, 2019
Biig Piig has honed in on an innate ability to capture a unique feeling of comfort and groove.
Pink Sweat$, Omar Apollo, BENEE, and More Artists You Should Listen to Now | #NowWaatching Playlist
November 1, 2019
The best belated Halloween treat is a batch of new music.
Kid Hastings Invokes Fear of Change and Martin Scorsese in Debut EP 'Golden'
November 1, 2019
"There's a real fear in leaving home."
![LØLØ’s Not Your Pop Star Princess; She’s Your Unapologetic Pop Punk ‘debbie downer’ [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/lolo-debbie-downer-interview-1665684595.jpeg)
LØLØ’s Not Your Pop Star Princess; She’s Your Unapologetic Pop Punk ‘debbie downer’ [Q&A]
October 13, 2022
The rising star opens up on her new EP, complicated feelings about TikTok, and more.
![Leah Kate Encourages You to Ditch Those Unwanted Exes with Her New Single "Boyfriend" [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/LK2 copy_1615816648.jpg)
Leah Kate Encourages You to Ditch Those Unwanted Exes with Her New Single "Boyfriend" [Q&A]
March 15, 2021
They say the best revenge is to show them how much better your life is after they've left. Leah Kate's energetic new single "Boyfriend" is a prime example of that message.
Ava Max Is Feeling the Halloween Spirit in "Freaking Me Out" Video
October 31, 2019
All hail the new queen of Halloween ðŸ'»
Cub Sport Finds Love Under Neon Lights in "Hearts in Halves"
December 10, 2019
Cub Sport is embarking into brand new territory.
![Elliot Lee Is Done Feeling like "Dirt" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Photo Mar 01, 5 50 31 PM_1561662161.jpg)
Elliot Lee Is Done Feeling like "Dirt" [PREMIERE]
June 27, 2019
With an eccentric fashion style and distinctive sound, Lee is fearless, bold and authentically herself.
R&B Crooner Peter Manos Takes Multi-tasking to a New Level in "You Don't Know Me" Live Video
August 14, 2019
+ Revisit our premiere of Manos' first-ever release, "In My Head."
William Ryan Key Explains Recent Rock Departure With New Electronic EP
February 15, 2022
"This is it. You've found the place that makes you the most happy creating music."
Ylona Garcia Is "Vibin" in New Summertime Slowburn
May 27, 2022
Garcia is a grandmaster of pop.
![With 'DSM,' Van Buren Records Is Looking to Put Brockton and Themselves on the Map [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/van-buren-records-dsm-1662997264.jpeg)
With 'DSM,' Van Buren Records Is Looking to Put Brockton and Themselves on the Map [Q&A]
September 12, 2022
"It’s the album of the year."
Octavian Is Sparking a Social Media Movement With His "Bet" Video
March 1, 2019
#OKBETCHALLENGE