From the Site
Omar Apollo, Dominic Fike, and Kenny Beats Tackle Unrequited Love in "Hit Me Up"
November 5, 2019
The collaboration of the year.
Ambar Lucid's "Questioning My Mind" Is a Trip We Don't Want to Escape From
November 5, 2019
Lucid explores romance-based psychological warfare in characteristically beautiful and psychedelic fashion.
![ALUS Puts a Sexual Twist on Willy Wonka in "Cherry" Video [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/alus-ones-to-watch-3_1572899419.jpg)
ALUS Puts a Sexual Twist on Willy Wonka in "Cherry" Video [Premiere]
November 4, 2019
"'Cherry' is a women's anthem for creating that fantasy world of desire."
Christian Kuria's "Losing You" Has Even Those of Us Without Synesthesia Seeing Colors
November 4, 2019
Kuria's latest single is brimming with color.
![mmmonika Makes Chores a Whole Lot More Fun in "Swamp Time" Video [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/mmmonika-ones-to-watch_1572897009.jpeg)
mmmonika Makes Chores a Whole Lot More Fun in "Swamp Time" Video [Premiere]
November 4, 2019
This is happy music for sad people.
Armani White's "2maro" Is a Spitfire Hip-Hop Declaration
November 4, 2019
White is a lyrical mastermind.
bbno$ and Yung Gravy's "shining on my ex" Is a Surefire Tik Tok Hit
November 4, 2019
"Dude, I'd be pissed off if this song blew up on TikTok."
Biig Piig Showcases Her Versatility and Dreamlike Vocals in 'No Place for Patience, Vol. 3'
November 4, 2019
Biig Piig has honed in on an innate ability to capture a unique feeling of comfort and groove.
Pink Sweat$, Omar Apollo, BENEE, and More Artists You Should Listen to Now | #NowWaatching Playlist
November 1, 2019
The best belated Halloween treat is a batch of new music.
Kid Hastings Invokes Fear of Change and Martin Scorsese in Debut EP 'Golden'
November 1, 2019
"There's a real fear in leaving home."
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It's Zella Day's "Game," And We're Playing It
June 15, 2020
The enigmatic Zella Day has returned with the anthemic "My Game."
Royal & The Serpent Laments a Taste For Everything Toxic on "Phuckboi Rejects"
January 7, 2022
An ode to the hopeless addiction to the worst type of boys, the "Bleached hair/Puff Bar/Couldn't win in a fight" brand of narcissist.
![Teenage Pop Star Brianna Mazzola Narrates Her Love Story in Self-Titled Debut [NEW ARTIST DISCOVERY]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/brianna-mazzola-ones-to-watch-1.jpeg)
Teenage Pop Star Brianna Mazzola Narrates Her Love Story in Self-Titled Debut [NEW ARTIST DISCOVERY]
March 15, 2019
Brianna Mazzola has been hustling her way through the entertainment industry since she was a child.
Anna of the North & Her Gang of Pups Remind Us How it "Used to Be"
April 10, 2019
Anna of the North dares us to take a step back from our phones, in order to re-experience the magic of pure fun and connection.
Smino, Noname, and Saba Unite as Ghetto Sage in "Hà¤agen-Dazs"
October 18, 2019
Chicago's finest indeed.
MOODindigo is a Lo-Fi "Leaf Man (A Bird in NY)"
July 7, 2020
We're proud to debut and premiere the self-produced, Norwegian native artist MOODindigo.
Cruza Conjure a Multidimensional "Fantasy" in Their Latest Single
December 5, 2022
"Fantasy” is a bonafide liquid dream.
mazie's 'blotter baby' Is a Psychedelic Indie Pop Debut For the Ages
March 2, 2023
'blotter baby' is an entire universe, decorated with neon trees and bleeding flowers.
Tessa Violet Shares Her Deepest Desires in Tongue-In-Cheek Single "MY GOD!"
June 9, 2023
I want to empower listeners to feel like I did when I wrote this album - powerful, sexy, and in control."
Who Is Ethan Bortnick?
April 20, 2023
Meet the artist who has affectionately been dubbed Billie Eilish meets Mozart.