From the Site
Omar Apollo, Dominic Fike, and Kenny Beats Tackle Unrequited Love in "Hit Me Up"
November 5, 2019
The collaboration of the year.
Ambar Lucid's "Questioning My Mind" Is a Trip We Don't Want to Escape From
November 5, 2019
Lucid explores romance-based psychological warfare in characteristically beautiful and psychedelic fashion.
![ALUS Puts a Sexual Twist on Willy Wonka in "Cherry" Video [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/alus-ones-to-watch-3_1572899419.jpg)
ALUS Puts a Sexual Twist on Willy Wonka in "Cherry" Video [Premiere]
November 4, 2019
"'Cherry' is a women's anthem for creating that fantasy world of desire."
Christian Kuria's "Losing You" Has Even Those of Us Without Synesthesia Seeing Colors
November 4, 2019
Kuria's latest single is brimming with color.
![mmmonika Makes Chores a Whole Lot More Fun in "Swamp Time" Video [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/mmmonika-ones-to-watch_1572897009.jpeg)
mmmonika Makes Chores a Whole Lot More Fun in "Swamp Time" Video [Premiere]
November 4, 2019
This is happy music for sad people.
Armani White's "2maro" Is a Spitfire Hip-Hop Declaration
November 4, 2019
White is a lyrical mastermind.
bbno$ and Yung Gravy's "shining on my ex" Is a Surefire Tik Tok Hit
November 4, 2019
"Dude, I'd be pissed off if this song blew up on TikTok."
Biig Piig Showcases Her Versatility and Dreamlike Vocals in 'No Place for Patience, Vol. 3'
November 4, 2019
Biig Piig has honed in on an innate ability to capture a unique feeling of comfort and groove.
Pink Sweat$, Omar Apollo, BENEE, and More Artists You Should Listen to Now | #NowWaatching Playlist
November 1, 2019
The best belated Halloween treat is a batch of new music.
Kid Hastings Invokes Fear of Change and Martin Scorsese in Debut EP 'Golden'
November 1, 2019
"There's a real fear in leaving home."
Boslen Sees Nothing but "VULTURES" on New Single
April 22, 2020
"VULTURES" is a glimpse into Boslen's world, a small sliver of what the rapper is seeing, feeling, and experiencing.
![Kacy Hill Opens Up on the Difficult Desire to Be 'Simple, Sweet, and Smiling' [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/kacy-hill-interview-simple-sweet-and-smiling_1634327234.jpeg)
Kacy Hill Opens Up on the Difficult Desire to Be 'Simple, Sweet, and Smiling' [Q&A]
October 15, 2021
"It became this kind of aspirational identity, like the persona that I wish I was more of."
Conan Gray's "Jigsaw" Is an Honest and Heartbreaking Diary Entry
January 24, 2022
"By the end of it all it I ended up looking in the mirror and barely recognizing my rearranged and twisted reflection."
Maisie Peters Is the Folk-Pop Force of the Future
January 16, 2020
19-year-old Maisie Peters is making music years beyond her age.
Electro-pop Savant Blake Rose Wants to Get "Lost" in Post-Breakup Blues
February 8, 2019
Blake Rose might have just embarked on his musical journey, but he is well on his way to the top.
Biig Piig Showcases Her Versatility and Dreamlike Vocals in 'No Place for Patience, Vol. 3'
November 4, 2019
Biig Piig has honed in on an innate ability to capture a unique feeling of comfort and groove.
From SoundCloud to Rolling Loud, $NOT is Solidifying His Place in Hip-Hop's Next Wave
December 18, 2019
Hello, world. Meet $NOT, Gen Z's hip-hop star.
aldn Takes a Step Toward Accepting His Grief in 'good grief'
May 12, 2022
<i>good grief</i> is comprised of seven tracks that explore the seven stages of mourning.
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Locals Only: Jimmy Eat World and The Maine Discuss Upcoming Performance, Illustrious Past & More | The Noise
August 30, 2022
In an industry driven by clicks and views, chart-topping Arizona natives Jimmy Eat World and The Maine prove that passion, community, and dedication are the secrets to success.
Greyson Chance on First Dates, Virgos, and Debut Album 'portraits' | Quick 6
March 28, 2019
This is a thing or six you did not know about Greyson Chance and his return to music.