From the Site
Meet Huron John, the Artist Creating a Technicolor World
November 29, 2019
Huron John is capturing your own personal nostalgia.
ASHS' "Paranoid" Sets the Stage for Her Dark Pop Takeover
November 29, 2019
"'Paranoid' gives an audible sneak peek into my subconscious."
Alaina Castillo Is a Backseat-Driving Fashionista in "No Importa" Video
November 29, 2019
Castillo is securing her place as the next pop icon.
Baby Rose Delivers 'To: You' for All Your Holiday Feels
November 27, 2019
'To: You' is a soul-infused early holiday present neatly wrapped in R&B elegance.
![Jay Loud Escaped Naptown, and Now It's Shaping His Music [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/jay-loud-ones-to-watch_1574882602.jpg)
Jay Loud Escaped Naptown, and Now It's Shaping His Music [Q&A]
November 27, 2019
"Naptown is like a maze... either you fail or you find a way to get out."
Anna Sofia Gets Roped Into Socializing in "No Fun" Video
November 27, 2019
An introvert's anthem.
Blossoms Go Straight for the Heartstrings in "The Keeper" Visual
November 26, 2019
Shot entirely on Super 8 film, Blossoms' new video has us asking who is our "keeper?"
![No Joy Is Going Through Their Radiohead 'Kid A' Phase [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/no-joy-ones-to-watch_1574880274.jpeg)
No Joy Is Going Through Their Radiohead 'Kid A' Phase [Q&A]
November 26, 2019
"It can be so easy to just keep making the same thing you do all of the time..." No Joy is striving for something different.
![Riker and The Beachcombers Escape to Sea in "She Just Wants to Be Famous" Video [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/riker-lynch-and-the-beachcombs-ones-to-watch_1574793940.jpg)
Riker and The Beachcombers Escape to Sea in "She Just Wants to Be Famous" Video [Premiere]
November 26, 2019
"Tropical islands, the beach, good vibes, fun music, rum, and tequila." Riker and The Beachcombers have it all.
![New Music With a Side of Gratitude: Mt. Joy on What's Next in 2020 [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/mt-joy-ones-to-watch_1574730961.png)
New Music With a Side of Gratitude: Mt. Joy on What's Next in 2020 [Q&A]
November 25, 2019
Mt. Joy has come a long way in a short time, and we cannot wait to see what 2020 has in store.
The Driver Era's "A Kiss" Video Is the Perfect Blend of Nostalgia and Creativity
December 4, 2019
"I don't think either of us has felt so creatively charged up in a long time."
Meet 1300, the Korean-Australian Group Looking to Change the K-Pop Game
March 29, 2022
The alternative K-rap outfit thrives on the idea of creating something new, fun, and chaotic.
Laufey Crafts a Bossa Nova-Infused Love Triangle in "From The Start"
May 12, 2023
"'From The Start' is a bossa nova-inspired song about being in love with your best friend… who is in love with someone else."
Little Monarch Brings a Groovy New Energy to "Same Old"
November 1, 2023
“Same Old” invokes an effortlessly serene sense of self.
![CHAMPS' "Katrina" Video Is Superbly Surreal [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/champs-katrina-video_1580411865.jpg)
CHAMPS' "Katrina" Video Is Superbly Surreal [Premiere]
January 30, 2020
CHAMPS delivers an A24 Films - worthy music video.
![Jacob Banks Releases the Soul-Stirring "By Design [Evel Knievel]," Announces 'Lies About the War'](https://s3-us-west-2.amazonaws.com/onestowatch-v2/jacob-banks-by-design-lies-about-the-war-1654894418.jpg)
Jacob Banks Releases the Soul-Stirring "By Design [Evel Knievel]," Announces 'Lies About the War'
June 10, 2022
"'By Design [Evel Knievel]’ is about the novelty of youth."
![Ariana Grande: From Cat Valentine to a Generation-Defining Pop Princess [WHERE ARE THEY NOW?]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/ariana-grande-ones-to-watch-3.jpeg)
Ariana Grande: From Cat Valentine to a Generation-Defining Pop Princess [WHERE ARE THEY NOW?]
May 1, 2019
Even Barack Obama is an Ariana Grande stan.
Ruel's "Growing Up Is ____" Is an Open-Ended Ode to Coming of Age
December 10, 2021
Ruel has never sounded so assured in his sound.
![Dive "head first" into Christian French's Intoxicating Pop Melodies [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/christian-french-ones-to-watch_1558467691.jpeg)
Dive "head first" into Christian French's Intoxicating Pop Melodies [Q&A]
May 21, 2019
Ones To Watch chatted with Christian French about crushes, his recent tour with Quinn XCII, and of course, "head first."
I DONT KNOW HOW BUT THEY FOUND ME Uncovers a Long-Forgotten "Choke" Video
January 11, 2019
While we are left trying to piece together the perplexing, out-of-time music video, we certainly cannot deny iDKHOW's charm and infectious nature.