From the Site
From SoundCloud to Rolling Loud, $NOT is Solidifying His Place in Hip-Hop's Next Wave
December 18, 2019
Hello, world. Meet $NOT, Gen Z's hip-hop star.
![JP Saxe on "If The World Was Ending" and Writing With Honesty [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/JP-saxe-ones-to-watch_1576698326.jpg)
JP Saxe on "If The World Was Ending" and Writing With Honesty [Q&A]
December 18, 2019
In our latest interview with JP Saxe, we learn he is a big fan of his grandma and Lebron James.
BENEE's "Blu" Video Is Unsettling, Surreal, and Beautiful
December 18, 2019
Fantastical and transfixing.
LoveLeo's Viral Hit "BOYFREN" Is Setting the Stage for a 2020 Breakout Act
December 18, 2019
LoveLeo deservedly has the most viral song on the planet.
![YAS Speaks to Her Younger Self in the Ethereal "caroline" [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/yas-ones-to-watch_1576629680.jpg)
YAS Speaks to Her Younger Self in the Ethereal "caroline" [Premiere]
December 17, 2019
"Ultimately, this song is about trying to make peace with your inner child."
marcos g Is Turning Music From Dream to Reality
December 17, 2019
For marcos g, music was a distant dream, and now that dream is taking shape.
Lauren Sanderson's "To The People I Hurt" Is a Raw Moment of Introspection
December 17, 2019
The final single from Sanderson's debut album arrives in breathtaking fashion.
![Baker Grace's "Like You" Is a Lovely Moment of Clarity [Premiere + Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/baker-grace-ones-to-watch_1576601846.jpg)
Baker Grace's "Like You" Is a Lovely Moment of Clarity [Premiere + Q&A]
December 17, 2019
"When you dig deeper than what's on the surface, you start to realize people are more 'Like You' than you might think."
keshi's "blue" Is a Heartbreaking Ode to Falling Out of Touch
December 17, 2019
Seemingly out of nowhere, keshi emerged as one of 2019's most promising artists.
Free Nationals Shine on Their Own in Long-Awaited Debut Album
December 16, 2019
The star-studded debut album sees the Free Nationals stepping into their own.
Ashe Captures the Multiplicity of Life in "Cold in California"
July 19, 2019
"Nothing is ever one-sided or perfect or right all the time."
![Juke Ross Chronicles the Highs and Lows of His Life in 'Drifting Apart' [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/juke-ross-ones-to-watch_1574712265.jpg)
Juke Ross Chronicles the Highs and Lows of His Life in 'Drifting Apart' [Q&A]
November 25, 2019
"I saved up some money, pawned the only jewelry I had, and bought my first guitar."
EDEN's "love, death, distraction" Is a Bleak and Beautiful Slow Jam
December 9, 2019
EDEN is making every word count.
Ruel and Cosmo's Midnight Make for a Perfect Match in "Down for You"
February 3, 2020
A collaboration a year in the making... it was well worth the wait.
Easy Life Transmutes the Mundane into the Glamorous with 'Houseplants'
May 20, 2019
While it's exceedingly difficult to confine Easy Life's music to one specific genre, nothing describes the group's sound more flawlessly than its name.
boylife's 'gelato' Is an Unflinching Portrait of Humanity
October 11, 2021
<i>gelato</i> is a Jackson Pollock splatter of the human experience.
![Emma Charles Has Some Valid Questions About Friendship on "25″ [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Emma Charles - otw_1590701832.jpg)
Emma Charles Has Some Valid Questions About Friendship on "25″ [Premiere]
May 28, 2020
From the piano hiding in the background of the song, to the drum production, every element of this song complements each other to near perfection. Emma Charles' "25" is a blast from the past, and we're here for it.
MorMor Embraces Isolation in the Otherworldly "Outside"
March 21, 2019
MorMor is an artist who in existing out of simple genre classifications is painting a strikingly human sonic portrait.
Precious Pepala Stops Us in Our Tracks With Debut Single "My Eyes Only"
June 22, 2022
17-year-old Pepala is an artist you need to keep on your radar.
FACESOUL Announces Debut Project 'YSRA' With the Captivating "All I Need"
September 22, 2021
FACESOUL's music is akin to spiritual healing.