From the Site
From SoundCloud to Rolling Loud, $NOT is Solidifying His Place in Hip-Hop's Next Wave
December 18, 2019
Hello, world. Meet $NOT, Gen Z's hip-hop star.
![JP Saxe on "If The World Was Ending" and Writing With Honesty [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/JP-saxe-ones-to-watch_1576698326.jpg)
JP Saxe on "If The World Was Ending" and Writing With Honesty [Q&A]
December 18, 2019
In our latest interview with JP Saxe, we learn he is a big fan of his grandma and Lebron James.
BENEE's "Blu" Video Is Unsettling, Surreal, and Beautiful
December 18, 2019
Fantastical and transfixing.
LoveLeo's Viral Hit "BOYFREN" Is Setting the Stage for a 2020 Breakout Act
December 18, 2019
LoveLeo deservedly has the most viral song on the planet.
![YAS Speaks to Her Younger Self in the Ethereal "caroline" [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/yas-ones-to-watch_1576629680.jpg)
YAS Speaks to Her Younger Self in the Ethereal "caroline" [Premiere]
December 17, 2019
"Ultimately, this song is about trying to make peace with your inner child."
marcos g Is Turning Music From Dream to Reality
December 17, 2019
For marcos g, music was a distant dream, and now that dream is taking shape.
Lauren Sanderson's "To The People I Hurt" Is a Raw Moment of Introspection
December 17, 2019
The final single from Sanderson's debut album arrives in breathtaking fashion.
![Baker Grace's "Like You" Is a Lovely Moment of Clarity [Premiere + Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/baker-grace-ones-to-watch_1576601846.jpg)
Baker Grace's "Like You" Is a Lovely Moment of Clarity [Premiere + Q&A]
December 17, 2019
"When you dig deeper than what's on the surface, you start to realize people are more 'Like You' than you might think."
keshi's "blue" Is a Heartbreaking Ode to Falling Out of Touch
December 17, 2019
Seemingly out of nowhere, keshi emerged as one of 2019's most promising artists.
Free Nationals Shine on Their Own in Long-Awaited Debut Album
December 16, 2019
The star-studded debut album sees the Free Nationals stepping into their own.
Who Is Nessa Barrett? | Nessa Barrett on Viral Fame and Online Trolls
August 17, 2021
Meet the viral artist poised for superstardom.
Faouzia Sounds More Self-Assured Than Ever on "Hero"
June 29, 2021
There are no two ways about it, Faouzia is destined for pop stardom
The Albums That Got Us Through School | Staff Picks
September 18, 2019
What album served as your guiding light through those tumultuous school years?
![Michael Seyer Is Creating Timeless 'Nostalgia' [Premiere + Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/michael-seyer-ones-to-watch_1573059613.jpg)
Michael Seyer Is Creating Timeless 'Nostalgia' [Premiere + Q&A]
November 6, 2019
Take your first listen to Seyer's new EP, 'Nostalgia.'
Trevor Daniel's Debut Album 'Nicotine' Already Has Us Hooked
March 27, 2020
Daniel's signature sound bears an addictive magic.
Giveon Delivers a Breathtaking Moment of Reflection in 'TAKE TIME'
March 27, 2020
The debut EP from Giveon demonstrates his undeniable place amongst R&B's next class.
Hablot Brown Gets Transparent About Life in 'OPAQUE'
May 4, 2020
In their stellar new EP, Hablot Brown come face to face with the tumultuous transition into adulthood.
Ride the Emotional Rollercoaster of Olivia O'Brien's Debut Album, 'Was It Even Real?'
April 29, 2019
"I wrote this in a really dark place and I hope I can help other people who may be in that same spot."
Pinkpantheress Wants to Know... "Do you miss me?"
November 18, 2022
In her latest single, the UK producer continues to hone in on Y2K nostalgia at 1.5x speed.
piri & tommy's 'froge.mp3' Is a Playful Garage-Laden Debut
October 24, 2022
piri & tommy’s love manifests as futuristic dance pop.