From the Site
From SoundCloud to Rolling Loud, $NOT is Solidifying His Place in Hip-Hop's Next Wave
December 18, 2019
Hello, world. Meet $NOT, Gen Z's hip-hop star.
![JP Saxe on "If The World Was Ending" and Writing With Honesty [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/JP-saxe-ones-to-watch_1576698326.jpg)
JP Saxe on "If The World Was Ending" and Writing With Honesty [Q&A]
December 18, 2019
In our latest interview with JP Saxe, we learn he is a big fan of his grandma and Lebron James.
BENEE's "Blu" Video Is Unsettling, Surreal, and Beautiful
December 18, 2019
Fantastical and transfixing.
LoveLeo's Viral Hit "BOYFREN" Is Setting the Stage for a 2020 Breakout Act
December 18, 2019
LoveLeo deservedly has the most viral song on the planet.
![YAS Speaks to Her Younger Self in the Ethereal "caroline" [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/yas-ones-to-watch_1576629680.jpg)
YAS Speaks to Her Younger Self in the Ethereal "caroline" [Premiere]
December 17, 2019
"Ultimately, this song is about trying to make peace with your inner child."
marcos g Is Turning Music From Dream to Reality
December 17, 2019
For marcos g, music was a distant dream, and now that dream is taking shape.
Lauren Sanderson's "To The People I Hurt" Is a Raw Moment of Introspection
December 17, 2019
The final single from Sanderson's debut album arrives in breathtaking fashion.
![Baker Grace's "Like You" Is a Lovely Moment of Clarity [Premiere + Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/baker-grace-ones-to-watch_1576601846.jpg)
Baker Grace's "Like You" Is a Lovely Moment of Clarity [Premiere + Q&A]
December 17, 2019
"When you dig deeper than what's on the surface, you start to realize people are more 'Like You' than you might think."
keshi's "blue" Is a Heartbreaking Ode to Falling Out of Touch
December 17, 2019
Seemingly out of nowhere, keshi emerged as one of 2019's most promising artists.
Free Nationals Shine on Their Own in Long-Awaited Debut Album
December 16, 2019
The star-studded debut album sees the Free Nationals stepping into their own.
Dijon's "Good Luck" Pulls at the Heartstrings and Soothes the Soul
September 30, 2019
Whether it be indie, indie R&B, bedroom soul, or whatever other label one could construct for him, Dijon consistently makes quality music that transcends genres.
Aidan Martin Proves "Good Things Take Time" With Major Label Debut
August 30, 2021
"My past, though painful, is a beautiful part of who I am."
Tiffany Day: From "Hallelujah" to Pop Phenom
March 10, 2020
From going viral on YouTube to finding herself on Spotify's top playlists, Day is a Gen Z pop dream come true.
Let Ray Laurél's "Coconut Perfume" Score Your Summer Fling
July 7, 2022
“I romanticize my life on a daily basis, it’s fun but pretty tiring."
Tai Verdes Is No Longer "Stuck in the Middle"
August 4, 2020
Verdes is the latest artist to turn a chance moment on TikTok into a catalyst for viral success.
![Natalie Schlabs Wants You to "Go Outside" (Safely!) [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/NatalieSchlabs1_creditFairlightHubbard - otw_1592339085.jpg)
Natalie Schlabs Wants You to "Go Outside" (Safely!) [Premiere]
June 16, 2020
Natalie Schlabs' new single "Go Outside" is the perfect indie soundtrack to a summer afternoon.
Cybertrash Reinvents Himself With Two New Genre-Blurring Singles
June 1, 2022
Cybertrash is moving the hyperpop genre forward with refreshing originality.
grentperez Looks to His Past For the Storied 'When We Were Younger'
June 6, 2023
"'When We Were Younger' is a collection of music, each relating to figures of the past, whether it be in love, loss, families, and friendship."
Rayana Jay and DUCKWRTH Experience a Temporary Love in Sensual "Love Me Like"
March 15, 2019
Bay area singer-songwriter Rayana Jay and Los Angeles rapper DUCKWRTH unite northern and southern California in their groovy collaboration.
![Ruby Waters Has a "Supernatural" Gift for Alternative Songwriting [PREMIERE + Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/ruby-waters-ones-to-watch.jpg)
Ruby Waters Has a "Supernatural" Gift for Alternative Songwriting [PREMIERE + Q&A]
March 20, 2019
Always honest in her outstanding songwriting, Waters channels her purest emotions and expresses her truest self.