From the Site
From SoundCloud to Rolling Loud, $NOT is Solidifying His Place in Hip-Hop's Next Wave
December 18, 2019
Hello, world. Meet $NOT, Gen Z's hip-hop star.
![JP Saxe on "If The World Was Ending" and Writing With Honesty [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/JP-saxe-ones-to-watch_1576698326.jpg)
JP Saxe on "If The World Was Ending" and Writing With Honesty [Q&A]
December 18, 2019
In our latest interview with JP Saxe, we learn he is a big fan of his grandma and Lebron James.
BENEE's "Blu" Video Is Unsettling, Surreal, and Beautiful
December 18, 2019
Fantastical and transfixing.
LoveLeo's Viral Hit "BOYFREN" Is Setting the Stage for a 2020 Breakout Act
December 18, 2019
LoveLeo deservedly has the most viral song on the planet.
![YAS Speaks to Her Younger Self in the Ethereal "caroline" [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/yas-ones-to-watch_1576629680.jpg)
YAS Speaks to Her Younger Self in the Ethereal "caroline" [Premiere]
December 17, 2019
"Ultimately, this song is about trying to make peace with your inner child."
marcos g Is Turning Music From Dream to Reality
December 17, 2019
For marcos g, music was a distant dream, and now that dream is taking shape.
Lauren Sanderson's "To The People I Hurt" Is a Raw Moment of Introspection
December 17, 2019
The final single from Sanderson's debut album arrives in breathtaking fashion.
![Baker Grace's "Like You" Is a Lovely Moment of Clarity [Premiere + Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/baker-grace-ones-to-watch_1576601846.jpg)
Baker Grace's "Like You" Is a Lovely Moment of Clarity [Premiere + Q&A]
December 17, 2019
"When you dig deeper than what's on the surface, you start to realize people are more 'Like You' than you might think."
keshi's "blue" Is a Heartbreaking Ode to Falling Out of Touch
December 17, 2019
Seemingly out of nowhere, keshi emerged as one of 2019's most promising artists.
Free Nationals Shine on Their Own in Long-Awaited Debut Album
December 16, 2019
The star-studded debut album sees the Free Nationals stepping into their own.
Peter McPoland's "String Lights" Is Painstakingly Beautiful
January 17, 2022
McPoland is as heartfelt and raw as ever.
quinnie Effortlessly Scratches Our "itch" For Ethereal Folk-Pop Musings
November 4, 2022
quinnie makes pulling on our heartstrings feel like a second-nature.
Zico's "Any song" Is Our Latest TikTok-Fueled Obsession
January 28, 2020
#AnySongChallenge
![The Wrecks' "Freaking Out" Is a Kanye West and Psychedelic - Fueled Hit [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/the-wrecks-ones-to-watch-2_1561129338.jpeg)
The Wrecks' "Freaking Out" Is a Kanye West and Psychedelic - Fueled Hit [PREMIERE]
June 21, 2019
"Freaking Out" may just be The Wrecks most experimental, avant-garde, and best work to date.
![Sick New World Recap: What's Old is Nu Again [Q&A] | THE NOISE](https://s3-us-west-2.amazonaws.com/onestowatch-v2/my_project-1(33)-1684957596.jpg)
Sick New World Recap: What's Old is Nu Again [Q&A] | THE NOISE
May 24, 2023
In a world that is filled with the pressure to blend in with the crowd, Sick New World proves that individuality should be celebrated. The inaugural hard rock festival showcased alternative fashion, art installations, themed drinks such as Korn coffee and Deftones IPA, plus so much more.
![Banshee Sings Her Sirencore Song For the World to Hear in 'BIRTH OF VENUS' [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/banshee-birth-of-venus-1692898289.jpg)
Banshee Sings Her Sirencore Song For the World to Hear in 'BIRTH OF VENUS' [Q&A]
August 24, 2023
"I think vulnerability becomes easier when you find an outlet that feels right."
Cleo Sol's 'Gold' Feels Like a Sonic Rebirth
October 2, 2023
Exploring themes of love, religion, and self-actualization, this project is a baptism.
Clairo's "Blouse" Is Her Most Tender and Heartfelt Single to Date
June 11, 2021
Clairo is well on her way to becoming a household name, and "Blouse" is reaffirmation of that trajectory.
Joji and Don Krez Close Out the Summer in "Breathe"
September 12, 2019
"I wanted my fans to have a song before the summer ended - one that is fun and free."
Bruno Major's Latest Is a Resoundingly Sensual "Old Fashioned" Love Number
February 19, 2019
Major has given the time-honored love song a breath of fresh air.