From the Site
From SoundCloud to Rolling Loud, $NOT is Solidifying His Place in Hip-Hop's Next Wave
December 18, 2019
Hello, world. Meet $NOT, Gen Z's hip-hop star.
![JP Saxe on "If The World Was Ending" and Writing With Honesty [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/JP-saxe-ones-to-watch_1576698326.jpg)
JP Saxe on "If The World Was Ending" and Writing With Honesty [Q&A]
December 18, 2019
In our latest interview with JP Saxe, we learn he is a big fan of his grandma and Lebron James.
BENEE's "Blu" Video Is Unsettling, Surreal, and Beautiful
December 18, 2019
Fantastical and transfixing.
LoveLeo's Viral Hit "BOYFREN" Is Setting the Stage for a 2020 Breakout Act
December 18, 2019
LoveLeo deservedly has the most viral song on the planet.
![YAS Speaks to Her Younger Self in the Ethereal "caroline" [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/yas-ones-to-watch_1576629680.jpg)
YAS Speaks to Her Younger Self in the Ethereal "caroline" [Premiere]
December 17, 2019
"Ultimately, this song is about trying to make peace with your inner child."
marcos g Is Turning Music From Dream to Reality
December 17, 2019
For marcos g, music was a distant dream, and now that dream is taking shape.
Lauren Sanderson's "To The People I Hurt" Is a Raw Moment of Introspection
December 17, 2019
The final single from Sanderson's debut album arrives in breathtaking fashion.
![Baker Grace's "Like You" Is a Lovely Moment of Clarity [Premiere + Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/baker-grace-ones-to-watch_1576601846.jpg)
Baker Grace's "Like You" Is a Lovely Moment of Clarity [Premiere + Q&A]
December 17, 2019
"When you dig deeper than what's on the surface, you start to realize people are more 'Like You' than you might think."
keshi's "blue" Is a Heartbreaking Ode to Falling Out of Touch
December 17, 2019
Seemingly out of nowhere, keshi emerged as one of 2019's most promising artists.
Free Nationals Shine on Their Own in Long-Awaited Debut Album
December 16, 2019
The star-studded debut album sees the Free Nationals stepping into their own.
Noah Elliott Delivers a Hard Message in a Quirky-Feel Good Way in "Selling Out" Video
October 9, 2020
Noah Elliott has released his second single, "Selling Out," and unlike the title suggests, it's anything but.
Graham Lake Learns What Love Is On New Single "This Ain't Love"
November 18, 2023
Stockholm-born singer, songwriter, producer, and multi-instrumentalist Graham Lake continues to break the mold with the release of their latest single, "This Ain't Love."
Indigo De Souza Finds Herself as the World Falls Apart in "Smog"
March 13, 2023
De Souza meets us at the crossroads of freedom and loneliness in her pandemic-inspired tune.
keltiey and skaiwater Get to "Kn0" One Another in Groovy New Single
July 5, 2023
“Kn0” feels like a deliberate departure from the viral sound that put keltiey on the map.
![10 Questions With Boyish on Their Latest EP ‘Little Demon Boy’ [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/boyish-little-demon-interview-1694449396.jpg)
10 Questions With Boyish on Their Latest EP ‘Little Demon Boy’ [Q&A]
September 11, 2023
'Little Demon Boy' is written for our 17-year-old selves.
AG Club Breaks Free in 'WE'RE ALL BRODIES*'
November 6, 2023
There’s something contagious about the way that AG Club lives in their authenticity.
Matilda Lyn Paints an Aching Portrait of Coming of Age in 'A Bowl of Unripe Fruit'
November 6, 2023
'A Bowl of Unripe Fruit' is an introspective project, displaying a level of vulnerability not easily conjured in your typical debut EP.
Katherine Li Leans Into the Subtle Art of Storytelling in 'Isn't It Obvious'
November 21, 2023
'Isn’t It Obvious' is an ode to the recovering overthinkers and overlovers.
Los Bitchos Ring in the Holidays With the Hypnotic "Tipp Tapp"
November 18, 2022
The uber-talented quarter delivers a much-needed refresher to your seasonal listening habits.
Caity Baser Shares Her Sonic Diary With ’Thanks For Nothing, See You Never’
February 22, 2023
“I feel a lot of things and talk a lot of shit.”