From the Site
From SoundCloud to Rolling Loud, $NOT is Solidifying His Place in Hip-Hop's Next Wave
December 18, 2019
Hello, world. Meet $NOT, Gen Z's hip-hop star.
![JP Saxe on "If The World Was Ending" and Writing With Honesty [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/JP-saxe-ones-to-watch_1576698326.jpg)
JP Saxe on "If The World Was Ending" and Writing With Honesty [Q&A]
December 18, 2019
In our latest interview with JP Saxe, we learn he is a big fan of his grandma and Lebron James.
BENEE's "Blu" Video Is Unsettling, Surreal, and Beautiful
December 18, 2019
Fantastical and transfixing.
LoveLeo's Viral Hit "BOYFREN" Is Setting the Stage for a 2020 Breakout Act
December 18, 2019
LoveLeo deservedly has the most viral song on the planet.
![YAS Speaks to Her Younger Self in the Ethereal "caroline" [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/yas-ones-to-watch_1576629680.jpg)
YAS Speaks to Her Younger Self in the Ethereal "caroline" [Premiere]
December 17, 2019
"Ultimately, this song is about trying to make peace with your inner child."
marcos g Is Turning Music From Dream to Reality
December 17, 2019
For marcos g, music was a distant dream, and now that dream is taking shape.
Lauren Sanderson's "To The People I Hurt" Is a Raw Moment of Introspection
December 17, 2019
The final single from Sanderson's debut album arrives in breathtaking fashion.
![Baker Grace's "Like You" Is a Lovely Moment of Clarity [Premiere + Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/baker-grace-ones-to-watch_1576601846.jpg)
Baker Grace's "Like You" Is a Lovely Moment of Clarity [Premiere + Q&A]
December 17, 2019
"When you dig deeper than what's on the surface, you start to realize people are more 'Like You' than you might think."
keshi's "blue" Is a Heartbreaking Ode to Falling Out of Touch
December 17, 2019
Seemingly out of nowhere, keshi emerged as one of 2019's most promising artists.
Free Nationals Shine on Their Own in Long-Awaited Debut Album
December 16, 2019
The star-studded debut album sees the Free Nationals stepping into their own.
MAY-A Embraces the Rush of a Doomed Relationship in "Your Funeral"
March 28, 2023
"'Your Funeral' is about seeking out the things you know are bad for you because you're a little bit of a sadist."
Wednesday Paint a Picture of Pained Nostalgia in 'Rat Saw God'
April 10, 2023
Indie rock has gained a new classic.
![NOT A TOY Kick Off Our Sad Summer With the Earworm "say so" [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/not-a-toy-say-so-1689181679.jpeg)
NOT A TOY Kick Off Our Sad Summer With the Earworm "say so" [Premiere]
July 12, 2023
"say so" is all about "this idea of wanting someone so bad, but you’re stuck in limbo waiting for them to finally say how they feel."
Get to know Have A Good Day in Five Minutes or Less
October 6, 2023
![TZAR Is "What Ur Looking For" [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/tzar_1600457319.jpg)
TZAR Is "What Ur Looking For" [Premiere]
September 18, 2020
For an artist so new, TZAR seems to have a learned understanding of the creative process.
Believe in The Image With Their New Single "Believe In Me"
July 14, 2020
The Image have blessed us with a bop of a single entitled "Believe In Me".
LØLØ Takes a "faceplant" For Love in Latest Single
October 11, 2023
"Something you should know about me is when I fall for someone, I fall HARD."
venbee Releases Thrilling Debut Mixtape 'Zero Experience'
November 3, 2023
Rising 23-year-old artist venbee is having one hell of a year. T
Eyedress and The Marías Conjure a Hazy Chance Encounter in "Separate Ways"
November 13, 2023
"Separate Ways" moves at its own serene, dreamlike pace.
Lovsky's "Stay" Is Poetic, Emotive, and Vocally Stunning
November 19, 2020
San Francisco native and singer-songwriter Lovsky may be new to the pop scene, but she has quickly proven that she has a long career ahead of her.