From the Site
From SoundCloud to Rolling Loud, $NOT is Solidifying His Place in Hip-Hop's Next Wave
December 18, 2019
Hello, world. Meet $NOT, Gen Z's hip-hop star.
![JP Saxe on "If The World Was Ending" and Writing With Honesty [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/JP-saxe-ones-to-watch_1576698326.jpg)
JP Saxe on "If The World Was Ending" and Writing With Honesty [Q&A]
December 18, 2019
In our latest interview with JP Saxe, we learn he is a big fan of his grandma and Lebron James.
BENEE's "Blu" Video Is Unsettling, Surreal, and Beautiful
December 18, 2019
Fantastical and transfixing.
LoveLeo's Viral Hit "BOYFREN" Is Setting the Stage for a 2020 Breakout Act
December 18, 2019
LoveLeo deservedly has the most viral song on the planet.
![YAS Speaks to Her Younger Self in the Ethereal "caroline" [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/yas-ones-to-watch_1576629680.jpg)
YAS Speaks to Her Younger Self in the Ethereal "caroline" [Premiere]
December 17, 2019
"Ultimately, this song is about trying to make peace with your inner child."
marcos g Is Turning Music From Dream to Reality
December 17, 2019
For marcos g, music was a distant dream, and now that dream is taking shape.
Lauren Sanderson's "To The People I Hurt" Is a Raw Moment of Introspection
December 17, 2019
The final single from Sanderson's debut album arrives in breathtaking fashion.
![Baker Grace's "Like You" Is a Lovely Moment of Clarity [Premiere + Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/baker-grace-ones-to-watch_1576601846.jpg)
Baker Grace's "Like You" Is a Lovely Moment of Clarity [Premiere + Q&A]
December 17, 2019
"When you dig deeper than what's on the surface, you start to realize people are more 'Like You' than you might think."
keshi's "blue" Is a Heartbreaking Ode to Falling Out of Touch
December 17, 2019
Seemingly out of nowhere, keshi emerged as one of 2019's most promising artists.
Free Nationals Shine on Their Own in Long-Awaited Debut Album
December 16, 2019
The star-studded debut album sees the Free Nationals stepping into their own.
Sabriel Drops the Sparkly, Spiritual and Divinely Relatable "Love Again"
December 4, 2020
Las Vegas-based celestial neo-soul singer Sabriel has dropped a sparkle fest of sounds in new song "Love Again."
Cookiee Kawaii Drops Her Transcendent Dance Track “Let Me Rock”
April 5, 2023
Few dance tracks feel as smooth as what Cookie Kawaii has delivered here.
Wednesday Paint a Picture of Pained Nostalgia in 'Rat Saw God'
April 10, 2023
Indie rock has gained a new classic.
Modern Tales Takes Us Through Their Debut Album ‘Stars Align’ Track By Track
July 17, 2023
The duo walks us through their cinematic, dance-inducing debut effort.
MËSTIZA Pairs Spanish Folklore With Dance-Inducing House in "Reina La Alegría"
October 4, 2023
MËSTIZA combines traditional flamenco with hypnotic house, pioneering a sound that has yet to be done.
Jaden Hossler Reintroduces Himself With “Chrome Hearted"
October 9, 2023
Hossler kicks off his new era with a fresh, sleek sound.
Bo Milli Soundtracks Her Coming of Age Trials and Tribulations in Debut EP 'Making Friends'
October 24, 2023
"All the songs on the EP are in some way about struggling to ask for what you want from other people."
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Talker Gets Punk'd By Life In New Single "TWENTYSOMETHING" | THE NOISE
October 24, 2023
LA-based pop-rock project talker, led by Celeste Tauchar, grapples with the grind of growing up on her latest single, "TWENTYSOMETHING."
![Bela Pierce's Daydream Becomes a Reality on "Nordstrom" [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/bela pierce_1611262353.jpg)
Bela Pierce's Daydream Becomes a Reality on "Nordstrom" [Premiere]
January 21, 2021
Bela Pierce's brand new single "Nordstrom" is a story about falling in love with somebody you don't know yet.
Matt FX Takes a Hypnotic Trip to the Dancefloor With New Double Release
June 11, 2021
"The music is inspired by these little moments of hope, pain, and wonder."