From the Site
From SoundCloud to Rolling Loud, $NOT is Solidifying His Place in Hip-Hop's Next Wave
December 18, 2019
Hello, world. Meet $NOT, Gen Z's hip-hop star.
![JP Saxe on "If The World Was Ending" and Writing With Honesty [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/JP-saxe-ones-to-watch_1576698326.jpg)
JP Saxe on "If The World Was Ending" and Writing With Honesty [Q&A]
December 18, 2019
In our latest interview with JP Saxe, we learn he is a big fan of his grandma and Lebron James.
BENEE's "Blu" Video Is Unsettling, Surreal, and Beautiful
December 18, 2019
Fantastical and transfixing.
LoveLeo's Viral Hit "BOYFREN" Is Setting the Stage for a 2020 Breakout Act
December 18, 2019
LoveLeo deservedly has the most viral song on the planet.
![YAS Speaks to Her Younger Self in the Ethereal "caroline" [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/yas-ones-to-watch_1576629680.jpg)
YAS Speaks to Her Younger Self in the Ethereal "caroline" [Premiere]
December 17, 2019
"Ultimately, this song is about trying to make peace with your inner child."
marcos g Is Turning Music From Dream to Reality
December 17, 2019
For marcos g, music was a distant dream, and now that dream is taking shape.
Lauren Sanderson's "To The People I Hurt" Is a Raw Moment of Introspection
December 17, 2019
The final single from Sanderson's debut album arrives in breathtaking fashion.
![Baker Grace's "Like You" Is a Lovely Moment of Clarity [Premiere + Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/baker-grace-ones-to-watch_1576601846.jpg)
Baker Grace's "Like You" Is a Lovely Moment of Clarity [Premiere + Q&A]
December 17, 2019
"When you dig deeper than what's on the surface, you start to realize people are more 'Like You' than you might think."
keshi's "blue" Is a Heartbreaking Ode to Falling Out of Touch
December 17, 2019
Seemingly out of nowhere, keshi emerged as one of 2019's most promising artists.
Free Nationals Shine on Their Own in Long-Awaited Debut Album
December 16, 2019
The star-studded debut album sees the Free Nationals stepping into their own.
Zoe Ko Grits Her Newfound Sound in 'Baby Teeth'
November 6, 2023
Ko makes a proper pop-rock pivot, baring her teeth for the world to see.
FLO Taps Missy Elliott For the Collab of Our Wildest Dreams in "Fly Girl"
March 27, 2023
It’s time for a new girl group to take the world stage.
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LØLØ Teams Up With girlfriends On Dance-Inducing Single "5,6,7,8" | THE NOISE
March 29, 2023
On the edge of becoming a true pop-punk icon, rising star LØLØ levels up with the release of her latest single "5,6,7,8" featuring Travis Mills of girlfriends.
Holly Humberstone and d4vd Find Themselves Under the Same "Superbloodmoon"
July 28, 2023
"We wrote about witnessing the same thing from opposite sides of the world and feeling lonely but connected through that experience at the same time."
![BIZZY Dances Around Love and Heartbreak in Two New Singles [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/bizzy-out-loud-id-never-tell-you-1690566574.jpg)
BIZZY Dances Around Love and Heartbreak in Two New Singles [Q&A]
July 28, 2023
"It’s not always just rainbows and butterflies—sometimes it’s really really hard and scary."
Mai Anna’s “Trash Bag” Is a Love Letter to Emotional Baggage
September 6, 2023
"...I talked about rediscovering past letters, finding the courage to throw them out, and what it felt like trying to let go."
Ceara Cavalieri Puts Her Ex on Blast in “Bad Thing”
February 16, 2023
Note to self: don't cheat on this rising star.
Kamal. Lays His Soul Bare in "people don’t change (demo)"
June 22, 2023
"people don’t change (demo)" is a reminder it's okay not to be okay.
Caught in a Romantic High, LA Rapper kxvg Looks to the Future on "Titania"
February 2, 2021
After dropping two full-length projects last year, LA rapper kxvg returns this week with his newest single "Titania."
![Maths Time Joy Unveils Stunning Video for "Two Steps" [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/maths 714_1611082545.jpg)
Maths Time Joy Unveils Stunning Video for "Two Steps" [Premiere]
January 19, 2021
Maths Time Joy's recent collaboration with Kevin Garrett is the hypnotic single "Two Steps."