From the Site
From SoundCloud to Rolling Loud, $NOT is Solidifying His Place in Hip-Hop's Next Wave
December 18, 2019
Hello, world. Meet $NOT, Gen Z's hip-hop star.
![JP Saxe on "If The World Was Ending" and Writing With Honesty [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/JP-saxe-ones-to-watch_1576698326.jpg)
JP Saxe on "If The World Was Ending" and Writing With Honesty [Q&A]
December 18, 2019
In our latest interview with JP Saxe, we learn he is a big fan of his grandma and Lebron James.
BENEE's "Blu" Video Is Unsettling, Surreal, and Beautiful
December 18, 2019
Fantastical and transfixing.
LoveLeo's Viral Hit "BOYFREN" Is Setting the Stage for a 2020 Breakout Act
December 18, 2019
LoveLeo deservedly has the most viral song on the planet.
![YAS Speaks to Her Younger Self in the Ethereal "caroline" [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/yas-ones-to-watch_1576629680.jpg)
YAS Speaks to Her Younger Self in the Ethereal "caroline" [Premiere]
December 17, 2019
"Ultimately, this song is about trying to make peace with your inner child."
marcos g Is Turning Music From Dream to Reality
December 17, 2019
For marcos g, music was a distant dream, and now that dream is taking shape.
Lauren Sanderson's "To The People I Hurt" Is a Raw Moment of Introspection
December 17, 2019
The final single from Sanderson's debut album arrives in breathtaking fashion.
![Baker Grace's "Like You" Is a Lovely Moment of Clarity [Premiere + Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/baker-grace-ones-to-watch_1576601846.jpg)
Baker Grace's "Like You" Is a Lovely Moment of Clarity [Premiere + Q&A]
December 17, 2019
"When you dig deeper than what's on the surface, you start to realize people are more 'Like You' than you might think."
keshi's "blue" Is a Heartbreaking Ode to Falling Out of Touch
December 17, 2019
Seemingly out of nowhere, keshi emerged as one of 2019's most promising artists.
Free Nationals Shine on Their Own in Long-Awaited Debut Album
December 16, 2019
The star-studded debut album sees the Free Nationals stepping into their own.
KennyHoopla Burts Back Into the Spotlight With the Thunderous “YOU NEEDED A HIT//”
May 19, 2023
The next era of KennyHoopla is here and its more electrifying than ever.
Haiku Hands Celebrate 'Pleasure Beast' Album Announcement With Dance-Inducing "Feels So Good"
August 30, 2023
"'Feels So Good' is a song about speaking your truth into a world that would often much prefer you to stay quiet, polite, in line, and obedient.
Soft Plastics Music Makes You Feel Like the Love Interest of a Film Noir
September 15, 2023
It’s heart-wrenching, melodious, and highly-executed–much like the rest of Soft Plastics’ music.
Get to know DREA in Five Minutes or Less
October 20, 2023
"Most of the time I talk about not knowing what I’m doing but I’m having fun doing it."
Observe the Sonic and Visual Pleasure of Jak Bannon's "Homebound"
December 4, 2020
Tune into the sonic and visual pleasures of Bannon's new single, "Homebound," with Mr. Carmack.
The Trusted Offer up a Track of Reflection and Contemplation in "Criminals"
December 18, 2020
UK indie rock band The Trusted offer up a new video just in time for Christmas.
Adam Pastel Returns on the Dreamlike "WISH FOR"
April 28, 2021
"WISH FOR" is a song made for white boy summer.
Michi Delivers on the Empowering and Sultry "Talk Big"
August 5, 2021
"Some people can just be trash, and 'Talk Big' is my moment to check them in the most cheeky way possible."
"Can't Move" is Another Solid Addition to Huck's Canon of Grooves
July 16, 2020
New York-based singer and multi-instrumentalist John Wolfe, lead singer of Huck, is making us miss live shows with the release of "Can't Move"
![Fox Jackson's "Behind Closed Doors" Will Make You Wonder What Decade You're in [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Fox Jackson ones to watch copy_1598369949.jpg)
Fox Jackson's "Behind Closed Doors" Will Make You Wonder What Decade You're in [Premiere]
August 25, 2020
Fox Jackson's bringing funk infused dance back with his music.