From the Site
From SoundCloud to Rolling Loud, $NOT is Solidifying His Place in Hip-Hop's Next Wave
December 18, 2019
Hello, world. Meet $NOT, Gen Z's hip-hop star.
![JP Saxe on "If The World Was Ending" and Writing With Honesty [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/JP-saxe-ones-to-watch_1576698326.jpg)
JP Saxe on "If The World Was Ending" and Writing With Honesty [Q&A]
December 18, 2019
In our latest interview with JP Saxe, we learn he is a big fan of his grandma and Lebron James.
BENEE's "Blu" Video Is Unsettling, Surreal, and Beautiful
December 18, 2019
Fantastical and transfixing.
LoveLeo's Viral Hit "BOYFREN" Is Setting the Stage for a 2020 Breakout Act
December 18, 2019
LoveLeo deservedly has the most viral song on the planet.
![YAS Speaks to Her Younger Self in the Ethereal "caroline" [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/yas-ones-to-watch_1576629680.jpg)
YAS Speaks to Her Younger Self in the Ethereal "caroline" [Premiere]
December 17, 2019
"Ultimately, this song is about trying to make peace with your inner child."
marcos g Is Turning Music From Dream to Reality
December 17, 2019
For marcos g, music was a distant dream, and now that dream is taking shape.
Lauren Sanderson's "To The People I Hurt" Is a Raw Moment of Introspection
December 17, 2019
The final single from Sanderson's debut album arrives in breathtaking fashion.
![Baker Grace's "Like You" Is a Lovely Moment of Clarity [Premiere + Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/baker-grace-ones-to-watch_1576601846.jpg)
Baker Grace's "Like You" Is a Lovely Moment of Clarity [Premiere + Q&A]
December 17, 2019
"When you dig deeper than what's on the surface, you start to realize people are more 'Like You' than you might think."
keshi's "blue" Is a Heartbreaking Ode to Falling Out of Touch
December 17, 2019
Seemingly out of nowhere, keshi emerged as one of 2019's most promising artists.
Free Nationals Shine on Their Own in Long-Awaited Debut Album
December 16, 2019
The star-studded debut album sees the Free Nationals stepping into their own.
Joe Avio Gives Summer a Proper Send Off With "Waste"
September 9, 2020
lMulti-instrumentalist and singer/songwriter Joe Avio returns with the experimental pop track "Waste."
![Luna Luna and The Undercover Dream Lovers' "One Thing" Has us Believing in Romance [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/luna-luna-undercover-dream-lovers-one-thing_1623341088.jpeg)
Luna Luna and The Undercover Dream Lovers' "One Thing" Has us Believing in Romance [Premiere]
June 10, 2021
"One Thing" is the perfect soundtrack to any budding summer romance.
Allison Ponthier Examines the Cost of Supposed Growth in "Character Development"
March 1, 2023
“‘Character Development’ is about the people I’ve encountered who have treated me poorly."
We're Sending Three Independent Artists to Music Midtown to Play Their First Festival
September 11, 2023
We teamed up with Gala Music to give 3 artists the chance to play a set of original music at their first festival, hear about their thoughts below.
Ari Abdul Emerges as an Magnetic, Ominous Femme Fatale in "BURY YOU"
September 15, 2023
Abdul is one of the hottest artists to watch in 2023 and for good reason.
Kevin Abstract's Rock Star Era Begins With "Blanket"
October 4, 2023
The single marks the first glimpse at new music from Abstract since the break-up of BROKCHAMPTON.
Wonderprince Explores a 'Path Through the Trees' in Surreal Debut EP
November 21, 2022
"These songs were inspired by the worlds that we escape into through our dreams."
Cailin Russo Celebrates Her New Album 'Influx' With a Pineapple Crush Cocktail
May 31, 2023
Russo turns her intoxicating indie pop into an irresistible cocktail.
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Grayscale Bare Their Teeth On New Single "Not Afraid To Die" | THE NOISE
September 12, 2023
The band is back with a synth-fueled track that bears their heart and soul puts fear into perspective, beneath a soaring and vibrant exterior.
ivri Traverses Otherworldly Sounds and Feelings in 'the star factory'
October 24, 2023
'the star factory' is an emotional reckoning