From the Site
From SoundCloud to Rolling Loud, $NOT is Solidifying His Place in Hip-Hop's Next Wave
December 18, 2019
Hello, world. Meet $NOT, Gen Z's hip-hop star.
![JP Saxe on "If The World Was Ending" and Writing With Honesty [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/JP-saxe-ones-to-watch_1576698326.jpg)
JP Saxe on "If The World Was Ending" and Writing With Honesty [Q&A]
December 18, 2019
In our latest interview with JP Saxe, we learn he is a big fan of his grandma and Lebron James.
BENEE's "Blu" Video Is Unsettling, Surreal, and Beautiful
December 18, 2019
Fantastical and transfixing.
LoveLeo's Viral Hit "BOYFREN" Is Setting the Stage for a 2020 Breakout Act
December 18, 2019
LoveLeo deservedly has the most viral song on the planet.
![YAS Speaks to Her Younger Self in the Ethereal "caroline" [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/yas-ones-to-watch_1576629680.jpg)
YAS Speaks to Her Younger Self in the Ethereal "caroline" [Premiere]
December 17, 2019
"Ultimately, this song is about trying to make peace with your inner child."
marcos g Is Turning Music From Dream to Reality
December 17, 2019
For marcos g, music was a distant dream, and now that dream is taking shape.
Lauren Sanderson's "To The People I Hurt" Is a Raw Moment of Introspection
December 17, 2019
The final single from Sanderson's debut album arrives in breathtaking fashion.
![Baker Grace's "Like You" Is a Lovely Moment of Clarity [Premiere + Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/baker-grace-ones-to-watch_1576601846.jpg)
Baker Grace's "Like You" Is a Lovely Moment of Clarity [Premiere + Q&A]
December 17, 2019
"When you dig deeper than what's on the surface, you start to realize people are more 'Like You' than you might think."
keshi's "blue" Is a Heartbreaking Ode to Falling Out of Touch
December 17, 2019
Seemingly out of nowhere, keshi emerged as one of 2019's most promising artists.
Free Nationals Shine on Their Own in Long-Awaited Debut Album
December 16, 2019
The star-studded debut album sees the Free Nationals stepping into their own.
10 Questions With Winny on Her Self-Titled Debut EP
May 16, 2023
"'WINNY' is about love, heartbreak, and self-discovery. 'WINNY' is who I am. It's an introduction to my life experiences."
Stalking Gia Thirsts For "Euphoria" in Her Latest Introspective Offering
June 7, 2023
"Euphoria" is all about the desire to uncover a greater connection.
Ari Abdul Emerges as an Magnetic, Ominous Femme Fatale in "BURY YOU"
September 15, 2023
Abdul is one of the hottest artists to watch in 2023 and for good reason.
Vincint Lights Up Top That Track's Celebrating Black Music Series
August 17, 2020
This week, rising pop artist Vincint joins Top That Track for a hilarious episode.
Michi Finds Solace on "Escondida"
September 4, 2020
Documenting her own self-discovery journey, Michi crafted a masterpiece that celebrates isolation.
Alexander 23 Continues His Hopeless Romantic Tale on "Caught In The Middle"
July 31, 2020
"We used to kiss and say I love you, now we don't say nothing at all."
![Boston Duo Camp Blood Return With "Trap" [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Camp Blood_1598563297.jpg)
Boston Duo Camp Blood Return With "Trap" [Premiere]
August 27, 2020
Boston based duo Camp Blood is back with some new music.
The Oklahoma Collective O2worldwide Returns With Their New Single "ONLY ONE"
January 28, 2021
O2worldwide kicks off 2021 with the confident single "ONLY ONE."
Marcellus Juvann Delivers Introspective and Incendiary Flows on "HARDHEADED"
May 7, 2021
Projects like <i>HARDHEADED</i> are an important reminder that up-and-coming artists like Juvann are the true backbone of the hip-hop sphere.
Luz Invites Gratitude and Love Into Life's Simpler Moments on "permanent +1"
August 5, 2021
Luz's latest track embraces the quiet, unspoken moments that reaffirm love.