From the Site
From SoundCloud to Rolling Loud, $NOT is Solidifying His Place in Hip-Hop's Next Wave
December 18, 2019
Hello, world. Meet $NOT, Gen Z's hip-hop star.
![JP Saxe on "If The World Was Ending" and Writing With Honesty [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/JP-saxe-ones-to-watch_1576698326.jpg)
JP Saxe on "If The World Was Ending" and Writing With Honesty [Q&A]
December 18, 2019
In our latest interview with JP Saxe, we learn he is a big fan of his grandma and Lebron James.
BENEE's "Blu" Video Is Unsettling, Surreal, and Beautiful
December 18, 2019
Fantastical and transfixing.
LoveLeo's Viral Hit "BOYFREN" Is Setting the Stage for a 2020 Breakout Act
December 18, 2019
LoveLeo deservedly has the most viral song on the planet.
![YAS Speaks to Her Younger Self in the Ethereal "caroline" [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/yas-ones-to-watch_1576629680.jpg)
YAS Speaks to Her Younger Self in the Ethereal "caroline" [Premiere]
December 17, 2019
"Ultimately, this song is about trying to make peace with your inner child."
marcos g Is Turning Music From Dream to Reality
December 17, 2019
For marcos g, music was a distant dream, and now that dream is taking shape.
Lauren Sanderson's "To The People I Hurt" Is a Raw Moment of Introspection
December 17, 2019
The final single from Sanderson's debut album arrives in breathtaking fashion.
![Baker Grace's "Like You" Is a Lovely Moment of Clarity [Premiere + Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/baker-grace-ones-to-watch_1576601846.jpg)
Baker Grace's "Like You" Is a Lovely Moment of Clarity [Premiere + Q&A]
December 17, 2019
"When you dig deeper than what's on the surface, you start to realize people are more 'Like You' than you might think."
keshi's "blue" Is a Heartbreaking Ode to Falling Out of Touch
December 17, 2019
Seemingly out of nowhere, keshi emerged as one of 2019's most promising artists.
Free Nationals Shine on Their Own in Long-Awaited Debut Album
December 16, 2019
The star-studded debut album sees the Free Nationals stepping into their own.
Kamal. Turns Life's Everyday Trouble Into Stirring Pop-R&B in 'so here you are, drowning'
March 21, 2023
'so here you are, drowning' does everything it's meant to and more.
Sofía Valdés Tells Her Immigrant Story in the Stunning "Easy"
July 14, 2023
“I wrote this song at a time when I was asking so many people for help, but there was no help to be had.”
spill tab Conjures an Ideal Self and Indie Pop Fantasy in 'KLEPTO'
July 25, 2023
"I made a lot of these songs during a time in my life where so much was changing, a lot of good evolutions but those came with endless self doubt, hella imposter syndrome."
Huron John Ends Two-Year Hiatus, Drops “JUST ME & FRIENDS” and Album Announcement
August 23, 2023
“JUST ME & FRIENDS” is a love letter to honesty and pure connection in the pursuit of spiritual harmony.
![Binoy on How Jai Paul and Toxic Masculinity Informed Their New Single "Boyhood” [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/binoy-boyhood-interview-1681315745.jpg)
Binoy on How Jai Paul and Toxic Masculinity Informed Their New Single "Boyhood” [Q&A]
April 12, 2023
"'Boyhood'" is about learning and unlearning. The coldness we find ourselves in, and the warmth we create as a result.
Verzache Rekindles a Spark in Our Hearts With "Never Gets Old"
April 26, 2023
Verzache is a magician.
Channel Seven Hits the Mark on the Smooth as Hell "What You Know"
April 28, 2023
Channel Seven is emerging as one of the new age’s most promising acts.
Rewind: Our 5 Favorite Music Videos of the Last Week
May 3, 2023
From BLK ODYSYY to Dreamer Isioma, these are 5 music videos you don't want to miss.
Tahj Keeton Explores His Dual Identity in the Ominous "KELLY"
June 5, 2023
This is your time to familiarize yourself with the multifaceted talent of Keeton.
Maisie Peters Casts a Chart-Topping Spell Over Us in 'The Good Witch'
June 28, 2023
"This is my heart and soul, my blood on the page, the collection of stories that I've managed to capture in the past year. A true chronicle of my life in recent history."