From the Site
From SoundCloud to Rolling Loud, $NOT is Solidifying His Place in Hip-Hop's Next Wave
December 18, 2019
Hello, world. Meet $NOT, Gen Z's hip-hop star.
![JP Saxe on "If The World Was Ending" and Writing With Honesty [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/JP-saxe-ones-to-watch_1576698326.jpg)
JP Saxe on "If The World Was Ending" and Writing With Honesty [Q&A]
December 18, 2019
In our latest interview with JP Saxe, we learn he is a big fan of his grandma and Lebron James.
BENEE's "Blu" Video Is Unsettling, Surreal, and Beautiful
December 18, 2019
Fantastical and transfixing.
LoveLeo's Viral Hit "BOYFREN" Is Setting the Stage for a 2020 Breakout Act
December 18, 2019
LoveLeo deservedly has the most viral song on the planet.
![YAS Speaks to Her Younger Self in the Ethereal "caroline" [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/yas-ones-to-watch_1576629680.jpg)
YAS Speaks to Her Younger Self in the Ethereal "caroline" [Premiere]
December 17, 2019
"Ultimately, this song is about trying to make peace with your inner child."
marcos g Is Turning Music From Dream to Reality
December 17, 2019
For marcos g, music was a distant dream, and now that dream is taking shape.
Lauren Sanderson's "To The People I Hurt" Is a Raw Moment of Introspection
December 17, 2019
The final single from Sanderson's debut album arrives in breathtaking fashion.
![Baker Grace's "Like You" Is a Lovely Moment of Clarity [Premiere + Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/baker-grace-ones-to-watch_1576601846.jpg)
Baker Grace's "Like You" Is a Lovely Moment of Clarity [Premiere + Q&A]
December 17, 2019
"When you dig deeper than what's on the surface, you start to realize people are more 'Like You' than you might think."
keshi's "blue" Is a Heartbreaking Ode to Falling Out of Touch
December 17, 2019
Seemingly out of nowhere, keshi emerged as one of 2019's most promising artists.
Free Nationals Shine on Their Own in Long-Awaited Debut Album
December 16, 2019
The star-studded debut album sees the Free Nationals stepping into their own.
Catharsis Takes Form on Grace Weber's Debut Album 'A Beautiful Space'
June 11, 2021
In the wake of the past year we've been subjected to, the importance of records like these, cannot be understated.
Hollis Feels Larger Than Life on the Cathartic "Let Me Not"
September 24, 2021
"Let Me Not" rushes forward with a frenetic, infectious energy.
Myles Lloyd Means Business in Commanding New Single "Down Under"
September 24, 2021
"I had enough of being patient and had to start coming for what is mine."
Kami Leonne's "No Use Seducing Time" Delivers a Strong Dose Of Seductive Energy
May 11, 2021
Leonne sounds like the secret lovechild between Sango and Grimes in a universe where Elon Musk doesn't exist.
Tebi Rex Plant Their Roots on the Emotional Journey 'It's Gonna Be Okay'
October 29, 2021
Broken into three parts, <i>It's Gonna Be Okay</i> lacks a true resolution but does not lack when it comes to emotional pathos.
Elohim Accepts the Impermanence of Life in Optimistic New Video for "Good Day Bad Day"
October 2, 2020
Reintroducing herself in fully-saturated color for "Good Day Bad Day," Elohim takes on both the highs and the lows that have become increasingly familiar in 2020.
Catching Up with Johnny Stimson in Asia! His Ones To Watch List, 2023 Plans and more!
March 16, 2023
It was really an incredible experience to be in Asia again. It has been so special to connect with everybody in real life. I think one of my favorite moments was meeting some of the "Stimmies" in the Philippines.
![Binoy on How Jai Paul and Toxic Masculinity Informed Their New Single "Boyhood” [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/binoy-boyhood-interview-1681315745.jpg)
Binoy on How Jai Paul and Toxic Masculinity Informed Their New Single "Boyhood” [Q&A]
April 12, 2023
"'Boyhood'" is about learning and unlearning. The coldness we find ourselves in, and the warmth we create as a result.
Huron John Ends Two-Year Hiatus, Drops “JUST ME & FRIENDS” and Album Announcement
August 23, 2023
“JUST ME & FRIENDS” is a love letter to honesty and pure connection in the pursuit of spiritual harmony.
Slush Puppy Makes an Existential, Transfixing Return With "Billboard"
March 7, 2023
"Billboard" is a noted maturation for the young, rising star.