From the Site
From SoundCloud to Rolling Loud, $NOT is Solidifying His Place in Hip-Hop's Next Wave
December 18, 2019
Hello, world. Meet $NOT, Gen Z's hip-hop star.
![JP Saxe on "If The World Was Ending" and Writing With Honesty [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/JP-saxe-ones-to-watch_1576698326.jpg)
JP Saxe on "If The World Was Ending" and Writing With Honesty [Q&A]
December 18, 2019
In our latest interview with JP Saxe, we learn he is a big fan of his grandma and Lebron James.
BENEE's "Blu" Video Is Unsettling, Surreal, and Beautiful
December 18, 2019
Fantastical and transfixing.
LoveLeo's Viral Hit "BOYFREN" Is Setting the Stage for a 2020 Breakout Act
December 18, 2019
LoveLeo deservedly has the most viral song on the planet.
![YAS Speaks to Her Younger Self in the Ethereal "caroline" [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/yas-ones-to-watch_1576629680.jpg)
YAS Speaks to Her Younger Self in the Ethereal "caroline" [Premiere]
December 17, 2019
"Ultimately, this song is about trying to make peace with your inner child."
marcos g Is Turning Music From Dream to Reality
December 17, 2019
For marcos g, music was a distant dream, and now that dream is taking shape.
Lauren Sanderson's "To The People I Hurt" Is a Raw Moment of Introspection
December 17, 2019
The final single from Sanderson's debut album arrives in breathtaking fashion.
![Baker Grace's "Like You" Is a Lovely Moment of Clarity [Premiere + Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/baker-grace-ones-to-watch_1576601846.jpg)
Baker Grace's "Like You" Is a Lovely Moment of Clarity [Premiere + Q&A]
December 17, 2019
"When you dig deeper than what's on the surface, you start to realize people are more 'Like You' than you might think."
keshi's "blue" Is a Heartbreaking Ode to Falling Out of Touch
December 17, 2019
Seemingly out of nowhere, keshi emerged as one of 2019's most promising artists.
Free Nationals Shine on Their Own in Long-Awaited Debut Album
December 16, 2019
The star-studded debut album sees the Free Nationals stepping into their own.
![Junior Mesa's Anti-Pop Prose is Infectious [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Junior Mesa - otw_1594420919.jpg)
Junior Mesa's Anti-Pop Prose is Infectious [Q&A]
July 10, 2020
Bakersfield, CA singer, songwriter, and multi-instrumentalist Junior Mesa is one of a kind.
![Kareen Lomax Claims Her Space With No "Hard Feelings" [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Kareen lomax - otw_1595607631.jpg)
Kareen Lomax Claims Her Space With No "Hard Feelings" [Premiere]
July 24, 2020
Kareen Lomax returns to her roots on "Hard Feelings"
Jimi Somewhere Reminds Us of Blissful Teenage Freedom on "Bottle Rocket"
August 3, 2020
Jimi Somewhere encapsulates youth in his newest single "Bottle Rocket"
!["I Like" Proves ROE Is Ready for the Spotlight [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/ROE-otw_1596734087.jpg)
"I Like" Proves ROE Is Ready for the Spotlight [Premiere]
August 6, 2020
The multi-faceted singer and songwriter premieres her re-imagining of a 90s R&B hit.
Arden Jones Proves to Be the Gift That Keeps Giving With ‘age tape 9’
October 6, 2022
Jones delivers more of his memorable, soon-to-be patented surfer soul.
NOT THE MAIN CHARACTERS Bottle Up Their Tears on the Iridescent "evian"
November 10, 2021
Whoever said less is more has clearly never listened to NOT THE MAIN CHARACTERS.
Katie Tupper Bares Her Soul on Debut EP 'Towards the End'
February 18, 2022
"It's the closest to myself I've ever felt."
![10 Questions With Sam Valdez on Her New Single "Unwind" [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/sam-valdez-interview-unwind-1661881787.jpg)
10 Questions With Sam Valdez on Her New Single "Unwind" [Q&A]
August 30, 2022
"Unwind" is a beguiling affair that unassumingly draws you into its depths.
A-Wall Takes Us Through 'Autopilot,' Track By Track
October 18, 2022
'Autopilot' seamlessly crystallizes feelings of self-doubt, addiction, and aimlessness into dizzying anti-pop.
conner Continues to Impress on His New Single "rock bottom"
March 19, 2021
conner has been leading the charge of artists taking alternative punk sounds and reframing them for a new audience.