From the Site
From SoundCloud to Rolling Loud, $NOT is Solidifying His Place in Hip-Hop's Next Wave
December 18, 2019
Hello, world. Meet $NOT, Gen Z's hip-hop star.
![JP Saxe on "If The World Was Ending" and Writing With Honesty [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/JP-saxe-ones-to-watch_1576698326.jpg)
JP Saxe on "If The World Was Ending" and Writing With Honesty [Q&A]
December 18, 2019
In our latest interview with JP Saxe, we learn he is a big fan of his grandma and Lebron James.
BENEE's "Blu" Video Is Unsettling, Surreal, and Beautiful
December 18, 2019
Fantastical and transfixing.
LoveLeo's Viral Hit "BOYFREN" Is Setting the Stage for a 2020 Breakout Act
December 18, 2019
LoveLeo deservedly has the most viral song on the planet.
![YAS Speaks to Her Younger Self in the Ethereal "caroline" [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/yas-ones-to-watch_1576629680.jpg)
YAS Speaks to Her Younger Self in the Ethereal "caroline" [Premiere]
December 17, 2019
"Ultimately, this song is about trying to make peace with your inner child."
marcos g Is Turning Music From Dream to Reality
December 17, 2019
For marcos g, music was a distant dream, and now that dream is taking shape.
Lauren Sanderson's "To The People I Hurt" Is a Raw Moment of Introspection
December 17, 2019
The final single from Sanderson's debut album arrives in breathtaking fashion.
![Baker Grace's "Like You" Is a Lovely Moment of Clarity [Premiere + Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/baker-grace-ones-to-watch_1576601846.jpg)
Baker Grace's "Like You" Is a Lovely Moment of Clarity [Premiere + Q&A]
December 17, 2019
"When you dig deeper than what's on the surface, you start to realize people are more 'Like You' than you might think."
keshi's "blue" Is a Heartbreaking Ode to Falling Out of Touch
December 17, 2019
Seemingly out of nowhere, keshi emerged as one of 2019's most promising artists.
Free Nationals Shine on Their Own in Long-Awaited Debut Album
December 16, 2019
The star-studded debut album sees the Free Nationals stepping into their own.
Fred again.. and Obongjayar Takes Us on an Emotional Journey in “adore u”
August 15, 2023
As dance music continues to evolve, artists like Fred again.. continually show us the human element at the heart of the genre.
MINOVA Introduces Debut EP With the Dreamlike “Where Do I Go”
November 2, 2023
"Where Do I Go" skillfully conveys the profound feelings of isolation and longing for human companionship.
.jpeg)
Quitting Whitney Bends Genres in Their Debut Single, "Turn Around"
March 5, 2019
The single showcases an eclectic mix of surf rock, hip-hop, and indie rock, promised to be the first of a string of five singles being released over the next four months.
almost monday's New Music Video for "live forever" Is a Cinematic Triumph
February 1, 2021
almost monday's high energy music gives us the boost we need to start the day off right. This time they're back with a visual that is bound to lock you in.
![Lars Martin Shares His Love Story for the Ages on Debut "Plans" [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/tumblr_e470da87a312ef28c3a4eb15777c7889_faef2812_2048_1616793459.jpeg)
Lars Martin Shares His Love Story for the Ages on Debut "Plans" [Premiere]
March 26, 2021
Debuting his artist project, producer and songwriter, Lars Martin shares his inspiring love story with his wife on his single "Plans."
![Kavale Continues to Flourish with Release of "Faith" Music Video [Premiere + Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Kavale otw_1597847748.jpg)
Kavale Continues to Flourish with Release of "Faith" Music Video [Premiere + Q&A]
August 19, 2020
Kavale continues his 2020 run with the release of his video for "Faith."
![Aaron Taos Invites spill tab to the Lonely Club on "Loneliness PT. II" [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/aaron taos - otw_1599059555.jpg)
Aaron Taos Invites spill tab to the Lonely Club on "Loneliness PT. II" [Premiere]
September 2, 2020
Emerging Indie artist Aaron Taos is back with an update to his 2018 standout song "Loneliness."
![Jutes' "Bad Dream" is a World of Dysphoria [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Bad dream jutes otw_1597941659.jpg)
Jutes' "Bad Dream" is a World of Dysphoria [Premiere]
August 20, 2020
Canadian-native, Jutes, has blessed us with the video for "Bad Dream."
Are Virtual Concerts the Future of Live Music? Omar Apollo Live From Paisley Park
November 3, 2020
Concerts and concert reviews look a lot different in 2020.
Ghost Orchard Shares Bedroom-Pop Paragon Entitled 'bunny'
August 27, 2019
The genre-mixing artist taps into lo-fi, experimental-pop, Soundcloud rap, and other unworldly echoes to create a distinguishing resonance of his own.