From the Site
From SoundCloud to Rolling Loud, $NOT is Solidifying His Place in Hip-Hop's Next Wave
December 18, 2019
Hello, world. Meet $NOT, Gen Z's hip-hop star.
![JP Saxe on "If The World Was Ending" and Writing With Honesty [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/JP-saxe-ones-to-watch_1576698326.jpg)
JP Saxe on "If The World Was Ending" and Writing With Honesty [Q&A]
December 18, 2019
In our latest interview with JP Saxe, we learn he is a big fan of his grandma and Lebron James.
BENEE's "Blu" Video Is Unsettling, Surreal, and Beautiful
December 18, 2019
Fantastical and transfixing.
LoveLeo's Viral Hit "BOYFREN" Is Setting the Stage for a 2020 Breakout Act
December 18, 2019
LoveLeo deservedly has the most viral song on the planet.
![YAS Speaks to Her Younger Self in the Ethereal "caroline" [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/yas-ones-to-watch_1576629680.jpg)
YAS Speaks to Her Younger Self in the Ethereal "caroline" [Premiere]
December 17, 2019
"Ultimately, this song is about trying to make peace with your inner child."
marcos g Is Turning Music From Dream to Reality
December 17, 2019
For marcos g, music was a distant dream, and now that dream is taking shape.
Lauren Sanderson's "To The People I Hurt" Is a Raw Moment of Introspection
December 17, 2019
The final single from Sanderson's debut album arrives in breathtaking fashion.
![Baker Grace's "Like You" Is a Lovely Moment of Clarity [Premiere + Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/baker-grace-ones-to-watch_1576601846.jpg)
Baker Grace's "Like You" Is a Lovely Moment of Clarity [Premiere + Q&A]
December 17, 2019
"When you dig deeper than what's on the surface, you start to realize people are more 'Like You' than you might think."
keshi's "blue" Is a Heartbreaking Ode to Falling Out of Touch
December 17, 2019
Seemingly out of nowhere, keshi emerged as one of 2019's most promising artists.
Free Nationals Shine on Their Own in Long-Awaited Debut Album
December 16, 2019
The star-studded debut album sees the Free Nationals stepping into their own.
A COVID-Safe Live Performance, Prescription Songs Presents Sweet Talker & Chloe Angelides
November 19, 2020
Perhaps there is a new way to enjoy live music that is safe amid the COVID-era. Let's find out what Prescription Songs did.
Trey Graves Drops Visual for "X."
January 6, 2021
Singer, rapper, producer, and multi-instrumentalist dynamo Trey Graves has released his latest single "X."
Junior Mesa's 'Cirque Du Freak' Is Out of Control, and That's the Way He Likes It
August 16, 2021
Plagued equally by a crushing confusion and an undying hope, Junior Mesa channels his feelings of alienation into a standout project.
Abby Sage Meditates on the Importance of Self-Exploration on "Residing in the Sky"
August 18, 2021
"It plays into that euphoric feeling of redefining yourself."
Rahli Pays Tribute to His Loved Ones in "Ooh Child"
December 11, 2019
Hip-hop newcomer Rahli is taking on a much smoother and raw persona.
Blood Orange, Isaac Dunbar, Tommy Newport & More | #NowWatching Playlist
July 12, 2019
It's apparent that the 4th of July holiday gave our favorite creatives a well-needed and productive break.
Meet BRATTY, the Ethereal Spanish Voice Set to Make Her Coachella Debut
March 23, 2023
BRATTY is solidifying herself as a tiny yet monstrous force.
Michigander Guides Us Through Life's Peak and Valleys in 'It Will Never Be The Same,' Premieres "Cannonball" Video
March 31, 2023
“'It Will Never Be The Same' is a collection of songs that's about being ok with change and striving to become a better human being.”
It Is Only a Matter of "Time" Until Brandon Is a Star
May 10, 2023
"Time" is a myriad of twisted emotions and confessions.
waterbaby Sways Through a Cocktail of Emotions and Sounds in 'Foam'
June 21, 2023
'Foam' leaves us feeling dizzy and entranced by the rising Stockholm star.