From the Site
From SoundCloud to Rolling Loud, $NOT is Solidifying His Place in Hip-Hop's Next Wave
December 18, 2019
Hello, world. Meet $NOT, Gen Z's hip-hop star.
![JP Saxe on "If The World Was Ending" and Writing With Honesty [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/JP-saxe-ones-to-watch_1576698326.jpg)
JP Saxe on "If The World Was Ending" and Writing With Honesty [Q&A]
December 18, 2019
In our latest interview with JP Saxe, we learn he is a big fan of his grandma and Lebron James.
BENEE's "Blu" Video Is Unsettling, Surreal, and Beautiful
December 18, 2019
Fantastical and transfixing.
LoveLeo's Viral Hit "BOYFREN" Is Setting the Stage for a 2020 Breakout Act
December 18, 2019
LoveLeo deservedly has the most viral song on the planet.
![YAS Speaks to Her Younger Self in the Ethereal "caroline" [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/yas-ones-to-watch_1576629680.jpg)
YAS Speaks to Her Younger Self in the Ethereal "caroline" [Premiere]
December 17, 2019
"Ultimately, this song is about trying to make peace with your inner child."
marcos g Is Turning Music From Dream to Reality
December 17, 2019
For marcos g, music was a distant dream, and now that dream is taking shape.
Lauren Sanderson's "To The People I Hurt" Is a Raw Moment of Introspection
December 17, 2019
The final single from Sanderson's debut album arrives in breathtaking fashion.
![Baker Grace's "Like You" Is a Lovely Moment of Clarity [Premiere + Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/baker-grace-ones-to-watch_1576601846.jpg)
Baker Grace's "Like You" Is a Lovely Moment of Clarity [Premiere + Q&A]
December 17, 2019
"When you dig deeper than what's on the surface, you start to realize people are more 'Like You' than you might think."
keshi's "blue" Is a Heartbreaking Ode to Falling Out of Touch
December 17, 2019
Seemingly out of nowhere, keshi emerged as one of 2019's most promising artists.
Free Nationals Shine on Their Own in Long-Awaited Debut Album
December 16, 2019
The star-studded debut album sees the Free Nationals stepping into their own.
![Oranj Goodman's "Purple Glitter" Sparks Acceptance [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/oranj goodman ones to watch smaller_1597858756.jpg)
Oranj Goodman's "Purple Glitter" Sparks Acceptance [Premiere]
August 19, 2020
Pacific Northwest native Oranj Goodman has so much to say, and he's ready to say it.
Simone Valentina's "All My Friends" Is a Feel-Good Debut Single
December 18, 2020
Debuting her first track ever, Simone Valentina is undeniably a name we won't soon forget.
Escape With Gatlin For a Dreamy Adventure in "What If I Love You"
April 8, 2021
Gatlin appeals to the open road as a place where possibilities seem more endless and new hopes more readily acquired.
![Between You & Me Release the Soundtrack to Our 'Armageddon' [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/between-you-and-me-armageddon_1637350607.JPG)
Between You & Me Release the Soundtrack to Our 'Armageddon' [Q&A]
November 19, 2021
From the pandemic, Black Lives Matter movement, to wildfires, Between You & Me channel a world on fire.
![Elujay Crystalizes Two Years of Trial and Error on 'Circmvnt' [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/elujay-circumvnt-interview_1643745724.png)
Elujay Crystalizes Two Years of Trial and Error on 'Circmvnt' [Q&A]
February 1, 2022
"It's just me telling my story, who I am, and what I went through."
Refugee Rapper Star2 Finds Catharsis in 'Real Life'
June 1, 2022
Star2 is gritty, raw, and brimming with infectious perseverance.
All Almondmilkhunni Is Looking For Is Something Real in "fake deep"
February 2, 2023
"fake deep" is an intoxicating blend of R&B aesthetics and hyperpop sonics.
The Aces Signal Their Third Album With "Always Get This Way"
February 21, 2023
The Aces return with a friendly reminder of their indie pop prowess.
Billy Lemos Enlists binki, spill tab, KALI and More For the Multi-Faceted ‘Control Freak’
February 24, 2023
'Control Freak' is a masterclass in plugging unique sources into the right place.
Fake a Smile Take Us Track By Track Through Their Debut EP ‘Shoot Me to the Moon’
June 21, 2023
Join us in getting to know this up-and-coming British trio.