From the Site
From SoundCloud to Rolling Loud, $NOT is Solidifying His Place in Hip-Hop's Next Wave
December 18, 2019
Hello, world. Meet $NOT, Gen Z's hip-hop star.
![JP Saxe on "If The World Was Ending" and Writing With Honesty [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/JP-saxe-ones-to-watch_1576698326.jpg)
JP Saxe on "If The World Was Ending" and Writing With Honesty [Q&A]
December 18, 2019
In our latest interview with JP Saxe, we learn he is a big fan of his grandma and Lebron James.
BENEE's "Blu" Video Is Unsettling, Surreal, and Beautiful
December 18, 2019
Fantastical and transfixing.
LoveLeo's Viral Hit "BOYFREN" Is Setting the Stage for a 2020 Breakout Act
December 18, 2019
LoveLeo deservedly has the most viral song on the planet.
![YAS Speaks to Her Younger Self in the Ethereal "caroline" [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/yas-ones-to-watch_1576629680.jpg)
YAS Speaks to Her Younger Self in the Ethereal "caroline" [Premiere]
December 17, 2019
"Ultimately, this song is about trying to make peace with your inner child."
marcos g Is Turning Music From Dream to Reality
December 17, 2019
For marcos g, music was a distant dream, and now that dream is taking shape.
Lauren Sanderson's "To The People I Hurt" Is a Raw Moment of Introspection
December 17, 2019
The final single from Sanderson's debut album arrives in breathtaking fashion.
![Baker Grace's "Like You" Is a Lovely Moment of Clarity [Premiere + Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/baker-grace-ones-to-watch_1576601846.jpg)
Baker Grace's "Like You" Is a Lovely Moment of Clarity [Premiere + Q&A]
December 17, 2019
"When you dig deeper than what's on the surface, you start to realize people are more 'Like You' than you might think."
keshi's "blue" Is a Heartbreaking Ode to Falling Out of Touch
December 17, 2019
Seemingly out of nowhere, keshi emerged as one of 2019's most promising artists.
Free Nationals Shine on Their Own in Long-Awaited Debut Album
December 16, 2019
The star-studded debut album sees the Free Nationals stepping into their own.
![cehryl on Finding Herself Again in Hong Kong [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/cehryl-interview_1642561572.png)
cehryl on Finding Herself Again in Hong Kong [Q&A]
January 19, 2022
"It reminded me of who I am and what raised me."
Chelsea Collins Bids a Sweet Farewell to a Toxic Ex on "Wish U Hell"
January 26, 2022
"'Wish U Hell' evokes the nostalgic feeling of being nine years old, jumping on my bed, pretending I'm a rockstar."
All Almondmilkhunni Is Looking For Is Something Real in "fake deep"
February 2, 2023
"fake deep" is an intoxicating blend of R&B aesthetics and hyperpop sonics.
Meltt Turns Gives Dreams a Sonic Shape With "Another Quiet Sunday"
March 7, 2023
The ethereal nature of their sound feels like it's scrapped from the fibers that connect dreams to reality.
Who Is Valley?
April 6, 2023
Get to know the indelible four-piece ahead of their 'Lost in Translation' tour!
Poptropicaslutz! Release High-Octane Single Alongside 'Face For The Radio' Debut Album Announcement
July 17, 2023
"Come pick apart our new single or put your money where your mouth is and show us what lengths you'd go to to make a name for yourself."
Hojean Takes Us Through His New EP 'Cherie' Track By Track
September 25, 2023
The rising star introduces us to the one who got away in his latest EP
Billy Lemos Enlists binki, spill tab, KALI and More For the Multi-Faceted ‘Control Freak’
February 24, 2023
'Control Freak' is a masterclass in plugging unique sources into the right place.
![FRND CRCL Explore What It Means To Be Suburbanites On New LP 'Suburban Dictionary' [Q&A] | THE NOISE](https://s3-us-west-2.amazonaws.com/onestowatch-v2/my_project-1(41)-1689883751.jpg)
FRND CRCL Explore What It Means To Be Suburbanites On New LP 'Suburban Dictionary' [Q&A] | THE NOISE
July 20, 2023
'Suburban Dictionary' is a deep dive into the discontent of growing up through the lens of the suburban teenager, honing in on an emo-tinged view of entrapment and boredom.
glaive Cements Himself as Hyperpop's Next Star With "eyesore"
November 15, 2020
The 15-year-old artist is already carving out an impressive discography, having released eight songs in 2020 alone.