From the Site
From SoundCloud to Rolling Loud, $NOT is Solidifying His Place in Hip-Hop's Next Wave
December 18, 2019
Hello, world. Meet $NOT, Gen Z's hip-hop star.
![JP Saxe on "If The World Was Ending" and Writing With Honesty [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/JP-saxe-ones-to-watch_1576698326.jpg)
JP Saxe on "If The World Was Ending" and Writing With Honesty [Q&A]
December 18, 2019
In our latest interview with JP Saxe, we learn he is a big fan of his grandma and Lebron James.
BENEE's "Blu" Video Is Unsettling, Surreal, and Beautiful
December 18, 2019
Fantastical and transfixing.
LoveLeo's Viral Hit "BOYFREN" Is Setting the Stage for a 2020 Breakout Act
December 18, 2019
LoveLeo deservedly has the most viral song on the planet.
![YAS Speaks to Her Younger Self in the Ethereal "caroline" [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/yas-ones-to-watch_1576629680.jpg)
YAS Speaks to Her Younger Self in the Ethereal "caroline" [Premiere]
December 17, 2019
"Ultimately, this song is about trying to make peace with your inner child."
marcos g Is Turning Music From Dream to Reality
December 17, 2019
For marcos g, music was a distant dream, and now that dream is taking shape.
Lauren Sanderson's "To The People I Hurt" Is a Raw Moment of Introspection
December 17, 2019
The final single from Sanderson's debut album arrives in breathtaking fashion.
![Baker Grace's "Like You" Is a Lovely Moment of Clarity [Premiere + Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/baker-grace-ones-to-watch_1576601846.jpg)
Baker Grace's "Like You" Is a Lovely Moment of Clarity [Premiere + Q&A]
December 17, 2019
"When you dig deeper than what's on the surface, you start to realize people are more 'Like You' than you might think."
keshi's "blue" Is a Heartbreaking Ode to Falling Out of Touch
December 17, 2019
Seemingly out of nowhere, keshi emerged as one of 2019's most promising artists.
Free Nationals Shine on Their Own in Long-Awaited Debut Album
December 16, 2019
The star-studded debut album sees the Free Nationals stepping into their own.
![Axel Mansoor and the Power of Mindfulness [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/66332517_2107916455979125_2129389543487438848_o_1565286273.jpg)
Axel Mansoor and the Power of Mindfulness [Q&A]
August 8, 2019
Axel Mansoor is a critically acclaimed, Emmy-nominated artist whose viral electro, funk-soaked music has been gaining attention from listeners across the globe.
Krooked Kings Invite Us Into Their Coming of Age Story in 'All Out of Good Days'
May 11, 2023
'All Out of Good Days' is an ingenuous, emotionally deep, and thought-provoking album.
glaive Delivers Emotional Depth and Sonic Maturity in the Existential “im nothing thats all i am”
May 22, 2023
The hyperpop wunderkind is growing into himself.
![For Curtis Waters, Music Is the One Thing That Makes Him Feel Alive [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/curtis-water-bad-son-interview-1687497729.jpg)
For Curtis Waters, Music Is the One Thing That Makes Him Feel Alive [Q&A]
June 23, 2023
"I make music, I’m honest, and I can be whoever I want."
Paravi Sets Her Heart on Fire in Self-Titled Debut EP 'PARAVI'
September 15, 2023
However you dig into 'PARAVI,' it's hard not to feel the ineffable force surrounding the artist at the heart of it all.
Joey Valence & Brae Drop Bombs in New Single "DROP!!"
February 22, 2023
Don't step to Joey Valence & Brae.
JELEEL! Flexes His Effortless Flow Alongside Armani White in "GNARLY!"
March 10, 2023
“GNARLY!” arrives as a welcome venture for JELEEL!’s sound.
Love Moor Soulfully Captures the Essence of 'Love' in Latest EP
March 28, 2023
"To me, love is more than a feeling... It's the ultimate expression of our human nature.”
Fake a Smile Take Us Track By Track Through Their Debut EP ‘Shoot Me to the Moon’
June 21, 2023
Join us in getting to know this up-and-coming British trio.
Meet Kanii, the Artist Whose ‘Exiit’ EP Sets Up a Grand Entrance For His Dance-Inducing Breakout Success
June 28, 2023
At only 17, Kanii has achieved what many artists spend lifetimes chasing.