From the Site
From SoundCloud to Rolling Loud, $NOT is Solidifying His Place in Hip-Hop's Next Wave
December 18, 2019
Hello, world. Meet $NOT, Gen Z's hip-hop star.
![JP Saxe on "If The World Was Ending" and Writing With Honesty [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/JP-saxe-ones-to-watch_1576698326.jpg)
JP Saxe on "If The World Was Ending" and Writing With Honesty [Q&A]
December 18, 2019
In our latest interview with JP Saxe, we learn he is a big fan of his grandma and Lebron James.
BENEE's "Blu" Video Is Unsettling, Surreal, and Beautiful
December 18, 2019
Fantastical and transfixing.
LoveLeo's Viral Hit "BOYFREN" Is Setting the Stage for a 2020 Breakout Act
December 18, 2019
LoveLeo deservedly has the most viral song on the planet.
![YAS Speaks to Her Younger Self in the Ethereal "caroline" [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/yas-ones-to-watch_1576629680.jpg)
YAS Speaks to Her Younger Self in the Ethereal "caroline" [Premiere]
December 17, 2019
"Ultimately, this song is about trying to make peace with your inner child."
marcos g Is Turning Music From Dream to Reality
December 17, 2019
For marcos g, music was a distant dream, and now that dream is taking shape.
Lauren Sanderson's "To The People I Hurt" Is a Raw Moment of Introspection
December 17, 2019
The final single from Sanderson's debut album arrives in breathtaking fashion.
![Baker Grace's "Like You" Is a Lovely Moment of Clarity [Premiere + Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/baker-grace-ones-to-watch_1576601846.jpg)
Baker Grace's "Like You" Is a Lovely Moment of Clarity [Premiere + Q&A]
December 17, 2019
"When you dig deeper than what's on the surface, you start to realize people are more 'Like You' than you might think."
keshi's "blue" Is a Heartbreaking Ode to Falling Out of Touch
December 17, 2019
Seemingly out of nowhere, keshi emerged as one of 2019's most promising artists.
Free Nationals Shine on Their Own in Long-Awaited Debut Album
December 16, 2019
The star-studded debut album sees the Free Nationals stepping into their own.
![NAKAYA Emerges From the Ashes on "Fire Becomes Me" [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/nakaya-fire-becomes-me_1646762129.jpeg)
NAKAYA Emerges From the Ashes on "Fire Becomes Me" [Premiere]
March 8, 2022
"This song is about the resilience of the Black community and how in constant adversity, we take the fire and rise like a Phoenix from the ashes."
THE BLSSM Crafts Their Own Vision For Pop With 'Pure Energy'
April 29, 2022
"This is what pop music sounds like to me. This is what I wanted to make."
The Backfires Write Their Next Chapter With the Exhilarating "Joyride"
February 24, 2023
"'Joyride' is the epitome of who we are as a band."
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LYELL Teams Up With Underoath's Aaron Gillespie On Explosive Single "I Can't Take It" | THE NOISE
May 15, 2023
Alt/rock powerhouse LYELL continues her mission to empower those around her with the release of her latest single, "I Can't Take It," featuring Underoath's Aaron Gillespie.
Noah Floersch's “Thompson's Station” Is the Soundtrack to Your Wanderlust
May 26, 2023
“Thompson's Station” is a vibrant indicator for the decadent album to come from the steadily rising folk artist.
Paul Cherry and Kate Bollinger Come Together in the Animated 'Los Angeles Story'
June 2, 2023
Cherry and Bollinger pair beautifully, like wine and brie.
![Swimming With Bears' "Don't Think About It" Proves Rock is Made for Dancing [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/swimming-with-bears-ones-to-watch-2_1562888630.jpg)
Swimming With Bears' "Don't Think About It" Proves Rock is Made for Dancing [PREMIERE]
July 11, 2019
"Don't Think About It" captures that feeling of being a kid in a bedroom, rocking out to your favorite song, and secretly wanting to show it off to the world. You know... that moment when the tennis racket you are strumming becomes a real guitar."
![Axel Mansoor and the Power of Mindfulness [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/66332517_2107916455979125_2129389543487438848_o_1565286273.jpg)
Axel Mansoor and the Power of Mindfulness [Q&A]
August 8, 2019
Axel Mansoor is a critically acclaimed, Emmy-nominated artist whose viral electro, funk-soaked music has been gaining attention from listeners across the globe.
![Jake Troth Proves Simplicity Is Key in the "Alive & Well" Video [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/jake-troth-ones-to-watch_1565974267.jpeg)
Jake Troth Proves Simplicity Is Key in the "Alive & Well" Video [PREMIERE]
August 16, 2019
"'Alive & Well' was written over the course of five years, initiated in the lowest point of my life and then completed years later during the best moments of my life."
Channel Tres, Hope Tala, Fletcher & More | #NowWatching Playlist
August 16, 2019
This Friday, we've added fresh sounds by Compton producer Channel Tres, soulful UK newcomer Hope Tala, pop sensation FLETCHER, and lots more.