From the Site
From SoundCloud to Rolling Loud, $NOT is Solidifying His Place in Hip-Hop's Next Wave
December 18, 2019
Hello, world. Meet $NOT, Gen Z's hip-hop star.
![JP Saxe on "If The World Was Ending" and Writing With Honesty [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/JP-saxe-ones-to-watch_1576698326.jpg)
JP Saxe on "If The World Was Ending" and Writing With Honesty [Q&A]
December 18, 2019
In our latest interview with JP Saxe, we learn he is a big fan of his grandma and Lebron James.
BENEE's "Blu" Video Is Unsettling, Surreal, and Beautiful
December 18, 2019
Fantastical and transfixing.
LoveLeo's Viral Hit "BOYFREN" Is Setting the Stage for a 2020 Breakout Act
December 18, 2019
LoveLeo deservedly has the most viral song on the planet.
![YAS Speaks to Her Younger Self in the Ethereal "caroline" [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/yas-ones-to-watch_1576629680.jpg)
YAS Speaks to Her Younger Self in the Ethereal "caroline" [Premiere]
December 17, 2019
"Ultimately, this song is about trying to make peace with your inner child."
marcos g Is Turning Music From Dream to Reality
December 17, 2019
For marcos g, music was a distant dream, and now that dream is taking shape.
Lauren Sanderson's "To The People I Hurt" Is a Raw Moment of Introspection
December 17, 2019
The final single from Sanderson's debut album arrives in breathtaking fashion.
![Baker Grace's "Like You" Is a Lovely Moment of Clarity [Premiere + Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/baker-grace-ones-to-watch_1576601846.jpg)
Baker Grace's "Like You" Is a Lovely Moment of Clarity [Premiere + Q&A]
December 17, 2019
"When you dig deeper than what's on the surface, you start to realize people are more 'Like You' than you might think."
keshi's "blue" Is a Heartbreaking Ode to Falling Out of Touch
December 17, 2019
Seemingly out of nowhere, keshi emerged as one of 2019's most promising artists.
Free Nationals Shine on Their Own in Long-Awaited Debut Album
December 16, 2019
The star-studded debut album sees the Free Nationals stepping into their own.
![Stephen Seals up His Pandora's Box With New Album 'Akrasia' [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/stephen twitter_1598465603.jpg)
Stephen Seals up His Pandora's Box With New Album 'Akrasia' [Premiere]
August 20, 2020
Indie-electronic artist Stephen drops his sophomore album 'Akrasia.'
Zack Bia Enlists 347aidan and Lil Yachty For the Effortlessly Infectious "One of Those Days"
February 23, 2023
Bia's latest nostalgic sun-dripped track is giving us life.
The Backfires Write Their Next Chapter With the Exhilarating "Joyride"
February 24, 2023
"'Joyride' is the epitome of who we are as a band."
Rence Unveils His "Darkside" in Moody New Single
August 23, 2019
"'Darkside' is about realizing that the angel on your shoulder and the devil on your shoulder got together...."
![Spencer Barnett's "Waste My Time" Is for Anyone Tired of Mind Games [PREMIERE + Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/spencer-barnett-ones-to-watch_1572543616.jpg)
Spencer Barnett's "Waste My Time" Is for Anyone Tired of Mind Games [PREMIERE + Q&A]
October 25, 2019
"They generally are the worst and a huge waste of time." Agreed.
![Get Hip to Siaira Shawn's Silky Delivery [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Siaira_1572295260.jpg)
Get Hip to Siaira Shawn's Silky Delivery [PREMIERE]
October 28, 2019
"As a queer artist, I make that aspect of my identity explicit in my music."
WesGhost Delivers an Intoxicating Tale of Heartbreak in "DOOMED"
October 30, 2023
WesGhost continues his stellar breakout year with the addictive single "DOOMED."
Making (Not Raw) Fried Chicken With payton | Bone Apple Tea
December 16, 2021
payton may have a knack for racking up fans in the millions but can he cook chicken all the way through?
![NAKAYA Emerges From the Ashes on "Fire Becomes Me" [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/nakaya-fire-becomes-me_1646762129.jpeg)
NAKAYA Emerges From the Ashes on "Fire Becomes Me" [Premiere]
March 8, 2022
"This song is about the resilience of the Black community and how in constant adversity, we take the fire and rise like a Phoenix from the ashes."
Sylo Serves Up a Delectable Double Feature With "Bento Box" and "American Idea"
May 11, 2022
Sylo is laying down the foundational architecture for a significant release.