From the Site
From SoundCloud to Rolling Loud, $NOT is Solidifying His Place in Hip-Hop's Next Wave
December 18, 2019
Hello, world. Meet $NOT, Gen Z's hip-hop star.
![JP Saxe on "If The World Was Ending" and Writing With Honesty [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/JP-saxe-ones-to-watch_1576698326.jpg)
JP Saxe on "If The World Was Ending" and Writing With Honesty [Q&A]
December 18, 2019
In our latest interview with JP Saxe, we learn he is a big fan of his grandma and Lebron James.
BENEE's "Blu" Video Is Unsettling, Surreal, and Beautiful
December 18, 2019
Fantastical and transfixing.
LoveLeo's Viral Hit "BOYFREN" Is Setting the Stage for a 2020 Breakout Act
December 18, 2019
LoveLeo deservedly has the most viral song on the planet.
![YAS Speaks to Her Younger Self in the Ethereal "caroline" [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/yas-ones-to-watch_1576629680.jpg)
YAS Speaks to Her Younger Self in the Ethereal "caroline" [Premiere]
December 17, 2019
"Ultimately, this song is about trying to make peace with your inner child."
marcos g Is Turning Music From Dream to Reality
December 17, 2019
For marcos g, music was a distant dream, and now that dream is taking shape.
Lauren Sanderson's "To The People I Hurt" Is a Raw Moment of Introspection
December 17, 2019
The final single from Sanderson's debut album arrives in breathtaking fashion.
![Baker Grace's "Like You" Is a Lovely Moment of Clarity [Premiere + Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/baker-grace-ones-to-watch_1576601846.jpg)
Baker Grace's "Like You" Is a Lovely Moment of Clarity [Premiere + Q&A]
December 17, 2019
"When you dig deeper than what's on the surface, you start to realize people are more 'Like You' than you might think."
keshi's "blue" Is a Heartbreaking Ode to Falling Out of Touch
December 17, 2019
Seemingly out of nowhere, keshi emerged as one of 2019's most promising artists.
Free Nationals Shine on Their Own in Long-Awaited Debut Album
December 16, 2019
The star-studded debut album sees the Free Nationals stepping into their own.
Phem Recalls A Failed Love At "IKEA" On Infectious New Single | THE NOISE
August 25, 2023
Fresh off commanding stages across the UK with Avril Lavigne, Alt pop-star phem is back with a danceable new track inspired by everyone's favorite furniture store.
Rewind: Our 5 Favorite Music Videos of the Last Week
November 10, 2022
From quami.xyz to Olivia Lunny, these are 5 videos you definitely don't want to miss.
Joey Valence & Brae Drop Bombs in New Single "DROP!!"
February 22, 2023
Don't step to Joey Valence & Brae.
![Mamii Is Ready to Step Into the Spotlight [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/mamii-interview-1689180629.png)
Mamii Is Ready to Step Into the Spotlight [Q&A]
July 13, 2023
The rising R&B artist is no stranger to working behind the scenes for some of the industry's greatest stars, but her time is now.
Get "Caught Up" With Brandon Banks' Transfixing Release
September 14, 2020
Brandon Banks decided his 'STATIC' EP was not gonna be the only thing he gave us this year.
King Mala Drops an Anthem for the Introverts With "Homebody"
October 29, 2020
Los Angeles based KiNG MALA (a.k.a Areli Castro) gives us "Homebody" - voicing a gentle reminder of the power in living authentically and not shying away from who you truly are.
NOà‹P Enlists Emily Roberts For "Kids," an Infectious Call to Arms
October 29, 2021
Originally written after Trump's departure from the Paris Agreement, "Kids" tackles the weight of climate change.
Parquet Courts Explode with Gritty Angst & Retrospective Charm Alongside Snail Mail at LA Show
January 29, 2019
Parquet Courts reached an exciting plateau of their careers with a performance and sound of immense versatility.
Griff Clawson Is a Hopeless Romantic on "Chasing Highs"
December 1, 2020
Griff Clawson is the hopeless romantic and singer-songwriter behind the song, "Chasing Highs."
Max Leone Releases Stripped-Down Demo "in case (there's a change of heart)
January 5, 2021
Max Leone's new demo track "in case (there's a change of heart)" arrives on the heels of Leone's recently released single "5," which also demonstrates his style of being minimalist yet mesmerizing.