From the Site
From SoundCloud to Rolling Loud, $NOT is Solidifying His Place in Hip-Hop's Next Wave
December 18, 2019
Hello, world. Meet $NOT, Gen Z's hip-hop star.
![JP Saxe on "If The World Was Ending" and Writing With Honesty [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/JP-saxe-ones-to-watch_1576698326.jpg)
JP Saxe on "If The World Was Ending" and Writing With Honesty [Q&A]
December 18, 2019
In our latest interview with JP Saxe, we learn he is a big fan of his grandma and Lebron James.
BENEE's "Blu" Video Is Unsettling, Surreal, and Beautiful
December 18, 2019
Fantastical and transfixing.
LoveLeo's Viral Hit "BOYFREN" Is Setting the Stage for a 2020 Breakout Act
December 18, 2019
LoveLeo deservedly has the most viral song on the planet.
![YAS Speaks to Her Younger Self in the Ethereal "caroline" [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/yas-ones-to-watch_1576629680.jpg)
YAS Speaks to Her Younger Self in the Ethereal "caroline" [Premiere]
December 17, 2019
"Ultimately, this song is about trying to make peace with your inner child."
marcos g Is Turning Music From Dream to Reality
December 17, 2019
For marcos g, music was a distant dream, and now that dream is taking shape.
Lauren Sanderson's "To The People I Hurt" Is a Raw Moment of Introspection
December 17, 2019
The final single from Sanderson's debut album arrives in breathtaking fashion.
![Baker Grace's "Like You" Is a Lovely Moment of Clarity [Premiere + Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/baker-grace-ones-to-watch_1576601846.jpg)
Baker Grace's "Like You" Is a Lovely Moment of Clarity [Premiere + Q&A]
December 17, 2019
"When you dig deeper than what's on the surface, you start to realize people are more 'Like You' than you might think."
keshi's "blue" Is a Heartbreaking Ode to Falling Out of Touch
December 17, 2019
Seemingly out of nowhere, keshi emerged as one of 2019's most promising artists.
Free Nationals Shine on Their Own in Long-Awaited Debut Album
December 16, 2019
The star-studded debut album sees the Free Nationals stepping into their own.
Molly Payton Breaks Down the Process Behind Her New 'Porcupine' EP
October 29, 2020
We caught up with New Zealand born artist Molly Payton as she released her second EP, 'Porcupine.' We chatted about writer's block, pre-show rituals, and more. 🇳🇿
![Apollo Lofton Is Aiming to Be the J. Cole of Miami [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/apollo-lofton-interview-1675881965.jpeg)
Apollo Lofton Is Aiming to Be the J. Cole of Miami [Q&A]
February 8, 2023
"Where’s the soul? Where’s the lyricism? Where are the storytellers?"
![Watch Drug Church Rip A Sweaty Underground Gig [Exclusive] | The Noise](https://s3-us-west-2.amazonaws.com/onestowatch-v2/my_project-1(36)-1687973161.jpg)
Watch Drug Church Rip A Sweaty Underground Gig [Exclusive] | The Noise
June 28, 2023
For those unwilling or unable to brave the hot and sweaty summer elements to catch one of the best emerging bands around, you’re in luck!
Landon Barker Kicks Off His Rockstar Story With Debut Single "Friends With My Ex"
September 22, 2023
“Friends With My Ex” is equal parts love story and pained, self-inflicted guilt trip.
Ashe Rewrites the Story on "The Same" for 'To All The Boys' Finale
February 24, 2021
"The Same" captures the all-consuming head-spinning surrealism of being totally enraptured one day and shattered to pieces the next.
Wallice Explores Celebrity Culture and Fame in '90s American Superstar'
May 6, 2022
Wallice examines fame sardonically and satirically, with equal parts romantic anticipation and ironic apprehension.
Teezo Touchdown Scores With "Bad Enough"
October 24, 2020
Teezo Touchdown's "Bad Enough" with Thomas Lopez is without a doubt the most unique video of the year.
NJOZMA Is Infatuating and Ethereal in the Soulful "No One Is Spared"
June 27, 2019
Be prepared for NJOMZA's hypnotic new single to wash over you, envelop you completely, and leave you in a melted puddle of what you once were.
Leah Kate Shares Wistful "Visions" in New Single
August 13, 2019
Kate's creates irresistible and dance-worthy anthems garnering a fervent fanbase and placements on some of Spotify's most popular playlists.
Chela's "Delivery" Video Is a Cosmic '80s Dream
December 4, 2019
Chela is finishing the year in a big way.