From the Site
From SoundCloud to Rolling Loud, $NOT is Solidifying His Place in Hip-Hop's Next Wave
December 18, 2019
Hello, world. Meet $NOT, Gen Z's hip-hop star.
![JP Saxe on "If The World Was Ending" and Writing With Honesty [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/JP-saxe-ones-to-watch_1576698326.jpg)
JP Saxe on "If The World Was Ending" and Writing With Honesty [Q&A]
December 18, 2019
In our latest interview with JP Saxe, we learn he is a big fan of his grandma and Lebron James.
BENEE's "Blu" Video Is Unsettling, Surreal, and Beautiful
December 18, 2019
Fantastical and transfixing.
LoveLeo's Viral Hit "BOYFREN" Is Setting the Stage for a 2020 Breakout Act
December 18, 2019
LoveLeo deservedly has the most viral song on the planet.
![YAS Speaks to Her Younger Self in the Ethereal "caroline" [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/yas-ones-to-watch_1576629680.jpg)
YAS Speaks to Her Younger Self in the Ethereal "caroline" [Premiere]
December 17, 2019
"Ultimately, this song is about trying to make peace with your inner child."
marcos g Is Turning Music From Dream to Reality
December 17, 2019
For marcos g, music was a distant dream, and now that dream is taking shape.
Lauren Sanderson's "To The People I Hurt" Is a Raw Moment of Introspection
December 17, 2019
The final single from Sanderson's debut album arrives in breathtaking fashion.
![Baker Grace's "Like You" Is a Lovely Moment of Clarity [Premiere + Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/baker-grace-ones-to-watch_1576601846.jpg)
Baker Grace's "Like You" Is a Lovely Moment of Clarity [Premiere + Q&A]
December 17, 2019
"When you dig deeper than what's on the surface, you start to realize people are more 'Like You' than you might think."
keshi's "blue" Is a Heartbreaking Ode to Falling Out of Touch
December 17, 2019
Seemingly out of nowhere, keshi emerged as one of 2019's most promising artists.
Free Nationals Shine on Their Own in Long-Awaited Debut Album
December 16, 2019
The star-studded debut album sees the Free Nationals stepping into their own.
Benny Bellson Makes a Momentous Introduction with His Debut "Wasteful Games"
March 1, 2021
The California native Benny Bellson reinterprets influential sounds from artists such as Gorillaz and alt-j for a contemporary audience.
Just in Time For the Olympics, Yung Bae Links With Pink Sweat$ and Sam Fischer For "Silver and Gold"
August 6, 2021
The trio effortlessly sticks the landing.
![RBTS WIN Present a Dazzling View on Love With "Gold Beamer" [Premiere + Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/RBTS-WIN-gold-beamer_1633449946.jpg)
RBTS WIN Present a Dazzling View on Love With "Gold Beamer" [Premiere + Q&A]
October 5, 2021
"Our goal is just constant creative output from here until forever."
Addison Grace Delivers a Gen Z Rallying Cry in “WW3”
April 7, 2023
With the world on fire, let Addison Grace’s “WW3” be your ray of hope.
Tiny Habits Is Here to Deliver All the Feels: Tiny, Big, and Everything in Between
April 14, 2023
Tiny Habits' intimate folk-pop charm is undeniable.
ALMA Tackles Winter Depression with Vulnerable New Single, "Summer"
February 15, 2019
ALMA has the kind of voice that doesn't come around often.
![Troi Irons Is Reviving Alternative Rock with Electrifying "Strangers" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/troi-irons-ones-to-watch.png)
Troi Irons Is Reviving Alternative Rock with Electrifying "Strangers" [PREMIERE]
March 7, 2019
Influenced by Alanis Morissette, The Dead Weather, and Shirley Manson, Irons is pushing for an innovative renaissance of genre-bending rock.
Still Woozy's "Lava" Is an Infectious Post-Genre Groove, But What's New?
April 5, 2019
Do not even bother wasting your time trying to classify Still Woozy.
Georgia Ku's "What Do I Do" Debut Is the Perfect Soundtrack for the First Day of Summer
June 21, 2019
If you're not dancing to Georgia Ku's debut pop-EDM breakup anthem, something must be wrong.
mxmtoon's 'the masquerade' Is a Deeply Personal Debut to Lose and Find Yourself in
September 17, 2019
Tucked within the pages of this rhyming diary are the moving, intimate glances into the life of what could be any teenager on the face of this planet.