From the Site
From SoundCloud to Rolling Loud, $NOT is Solidifying His Place in Hip-Hop's Next Wave
December 18, 2019
Hello, world. Meet $NOT, Gen Z's hip-hop star.
![JP Saxe on "If The World Was Ending" and Writing With Honesty [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/JP-saxe-ones-to-watch_1576698326.jpg)
JP Saxe on "If The World Was Ending" and Writing With Honesty [Q&A]
December 18, 2019
In our latest interview with JP Saxe, we learn he is a big fan of his grandma and Lebron James.
BENEE's "Blu" Video Is Unsettling, Surreal, and Beautiful
December 18, 2019
Fantastical and transfixing.
LoveLeo's Viral Hit "BOYFREN" Is Setting the Stage for a 2020 Breakout Act
December 18, 2019
LoveLeo deservedly has the most viral song on the planet.
![YAS Speaks to Her Younger Self in the Ethereal "caroline" [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/yas-ones-to-watch_1576629680.jpg)
YAS Speaks to Her Younger Self in the Ethereal "caroline" [Premiere]
December 17, 2019
"Ultimately, this song is about trying to make peace with your inner child."
marcos g Is Turning Music From Dream to Reality
December 17, 2019
For marcos g, music was a distant dream, and now that dream is taking shape.
Lauren Sanderson's "To The People I Hurt" Is a Raw Moment of Introspection
December 17, 2019
The final single from Sanderson's debut album arrives in breathtaking fashion.
![Baker Grace's "Like You" Is a Lovely Moment of Clarity [Premiere + Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/baker-grace-ones-to-watch_1576601846.jpg)
Baker Grace's "Like You" Is a Lovely Moment of Clarity [Premiere + Q&A]
December 17, 2019
"When you dig deeper than what's on the surface, you start to realize people are more 'Like You' than you might think."
keshi's "blue" Is a Heartbreaking Ode to Falling Out of Touch
December 17, 2019
Seemingly out of nowhere, keshi emerged as one of 2019's most promising artists.
Free Nationals Shine on Their Own in Long-Awaited Debut Album
December 16, 2019
The star-studded debut album sees the Free Nationals stepping into their own.
![Valentina - "Alive" [Live + Interview] | All Eyes On](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Valentina-live-ones-to-watch-2.jpeg)
Valentina - "Alive" [Live + Interview] | All Eyes On
May 7, 2019
Delving into her stunning debut EP and how Diddy telling her she would never make it in the music industry only ignited her fire to prove him wrong, this is Valentina at her most honest and raw.
Jessie Murph Delivers an Intoxicating Pop Slowburn With "Drunk in the Bathtub"
December 2, 2022
Murph shows no signs of slowing down her dark pop rise.
KiNG MALA Finally Finds a Reason to Take Care of Those "dirty dishes" in New Single
April 7, 2023
"This song is about that bittersweet feeling of knowing you don't love yourself, but you love someone else enough to try."
![Braden Bales Opens Up and Talks Summer Plans Following Release of New EP 'NOMAD' [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/braden-bales-interview-1689006177.jpeg)
Braden Bales Opens Up and Talks Summer Plans Following Release of New EP 'NOMAD' [Q&A]
July 7, 2023
"I’ve found that I’m much better at expressing myself musically than verbally and the vulnerability I’ve felt through music has been incredibly therapeutic."
Indie Rock Duo DURRY Take Us Through Their Debut Album "Suburban Legend" Track By Track
September 11, 2023
'Suburban Legend' is a nostalgia-fueled manifesto for a new generation.
Yungblud's "Don’t Feel Like Feeling Sad Today" Is a Defiant Rallying Cry For Brighter Skies
June 30, 2022
"To me this song is what happiness feels like. Happiness with a bite."
![10 Questions With Gemma Laurence on Her New Single "Lavender" [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/gemma-_laurence-interview-1659475610.jpeg)
10 Questions With Gemma Laurence on Her New Single "Lavender" [Q&A]
August 2, 2022
"I may have written it for my best friend, but I hope it can be an anthem for the queer community too."
OSTON Takes Us Through the Stirring 'Melancholia,' Track By Track
September 21, 2022
With each new project, OSTON charts a dizzying path forward, growing up and into herself.
![REI AMI Proves Unpredictable and Unstoppable on 'FOIL' [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/rei-ami-foil-interview_1624639415.jpg)
REI AMI Proves Unpredictable and Unstoppable on 'FOIL' [Q&A]
June 25, 2021
"Life is life, don't be ashamed and try to hide certain parts of yourself."
Amelia Moore and jxdn's "FUMD" Is the New Soundtrack to Our Waking Dreams
March 24, 2023
After teasing their iconic team-up on social media earlier this year, "FUMD" is finally here.