From the Site
From SoundCloud to Rolling Loud, $NOT is Solidifying His Place in Hip-Hop's Next Wave
December 18, 2019
Hello, world. Meet $NOT, Gen Z's hip-hop star.
![JP Saxe on "If The World Was Ending" and Writing With Honesty [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/JP-saxe-ones-to-watch_1576698326.jpg)
JP Saxe on "If The World Was Ending" and Writing With Honesty [Q&A]
December 18, 2019
In our latest interview with JP Saxe, we learn he is a big fan of his grandma and Lebron James.
BENEE's "Blu" Video Is Unsettling, Surreal, and Beautiful
December 18, 2019
Fantastical and transfixing.
LoveLeo's Viral Hit "BOYFREN" Is Setting the Stage for a 2020 Breakout Act
December 18, 2019
LoveLeo deservedly has the most viral song on the planet.
![YAS Speaks to Her Younger Self in the Ethereal "caroline" [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/yas-ones-to-watch_1576629680.jpg)
YAS Speaks to Her Younger Self in the Ethereal "caroline" [Premiere]
December 17, 2019
"Ultimately, this song is about trying to make peace with your inner child."
marcos g Is Turning Music From Dream to Reality
December 17, 2019
For marcos g, music was a distant dream, and now that dream is taking shape.
Lauren Sanderson's "To The People I Hurt" Is a Raw Moment of Introspection
December 17, 2019
The final single from Sanderson's debut album arrives in breathtaking fashion.
![Baker Grace's "Like You" Is a Lovely Moment of Clarity [Premiere + Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/baker-grace-ones-to-watch_1576601846.jpg)
Baker Grace's "Like You" Is a Lovely Moment of Clarity [Premiere + Q&A]
December 17, 2019
"When you dig deeper than what's on the surface, you start to realize people are more 'Like You' than you might think."
keshi's "blue" Is a Heartbreaking Ode to Falling Out of Touch
December 17, 2019
Seemingly out of nowhere, keshi emerged as one of 2019's most promising artists.
Free Nationals Shine on Their Own in Long-Awaited Debut Album
December 16, 2019
The star-studded debut album sees the Free Nationals stepping into their own.
![Brandon Bares His Soul on Debut EP 'Coming Clean' [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/brandon otw_1603504886.jpg)
Brandon Bares His Soul on Debut EP 'Coming Clean' [Q&A]
October 24, 2020
We caught up with Brandon to find out more about the process of writing 'Coming Clean,' releasing a debut project during COVID-19, and more.
BANKS' "Gimme" Reminds Us Why We Originally Fell in Love With the Dark Pop Star
April 29, 2019
The queen of dark pop returns with her first single in nearly three years.
![Girl Wilde's New Single Will Leave You "Probably Crying" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/girl-wilde-ones-to-watch-recropped_1561056679.JPG)
Girl Wilde's New Single Will Leave You "Probably Crying" [PREMIERE]
June 20, 2019
"'Probably Crying' is...a way of taking responsibility for what it means to be a happy and healthy person, and not blaming my own mess on my imperfect (yet beautiful) relationships or life circumstances."
beabadoobee Shares Spirited Single "Talk," Announces New Album 'Beatopia'
March 23, 2022
"It's about doing things that aren't necessarily healthy or great for you, but you can't help indulging."
![Bright Future & Bigger Shows: Meet Me @ The Altar On What's Next [Q&A] | The Noise](https://s3-us-west-2.amazonaws.com/onestowatch-v2/my_project-1655313252.jpg)
Bright Future & Bigger Shows: Meet Me @ The Altar On What's Next [Q&A] | The Noise
June 15, 2022
Meet Me @ The Altar has been boldly breaking barriers for future generations of music lovers since forming online in 2015.
![Richie Quake Isn’t Afraid Of Who He Is in Debut Album ‘I Want Some!’ [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/richie-quake-interview-i-want-some-1656707100.png)
Richie Quake Isn’t Afraid Of Who He Is in Debut Album ‘I Want Some!’ [Q&A]
July 1, 2022
"We should all be ok to look at who we really are and not just who we want to be."
Keep Celebrating Black Music with Top That Track & TeaMarrr
June 16, 2020
Join Teamarr on Top That Track this week as they kick off their Celebrate Black Music series.
Van Buren Record's 'Black Wall Street' Is a Sinister Look Into Hip-Hop's Golden Future
August 30, 2021
The Massachusetts collective delivers a gritty offering primed to win over even the most hard-headed hip-hop skeptic.
Max Bennett Kelly's "Happy Healthy, Well-Adjusted" Video Is a Three A.M. Fever Dream
October 7, 2021
The video takes us back to waking up in the middle of the night to the sound of George Lopez yelling out from the darkness.
Who Is Tate McRae? | Then and Now
September 30, 2021
A lot has and hasn't changed for the future pop star.